Press Release: September 18, 2007

HP Helps Communications and Entertainment Companies Unlock the Value of Customer Data

PALO ALTO, Calif., Sept. 18, 2007

HP today announced a portfolio of solutions to help communications, media and entertainment companies unlock the value that exists within their vast stores of customer and operational data.

HP CentralView business software solutions, supported by professional services, provide communications, media and entertainment (CME) companies with a single, intelligent view of customer-related data as well as the monitoring and analysis tools to rapidly transform that data into actionable business information for decision-makers.

With HP CentralView, CME companies, including wireless and wired operators, can make more informed decisions about their strategic business interests, such as new service opportunities, customer retention, customer credit risks, fraud detection and management and, ultimately, the protection and growth of revenue.

“As service offerings become more complex within today’s consumer-driven markets, service providers are learning to use a valuable competitive weapon – their own data,” said Karl Whitelock, senior consulting analyst, Stratecast, a division of Frost and Sullivan. “With a consolidated view that distills massive amounts of customer-centric data, CME companies can enhance the speed and quality of their decision-making – and, ultimately, their ability to win in the market. Through this product launch, HP is demonstrating its understanding of the importance customer data provides as a critical tool for successful business operations.”

Whitelock discusses HP CentralView in depth in a video interview available at

Designed specifically for the CME industry, HP CentralView gives CME companies consolidated access to batch and real-time data from multiple “siloed” operations and business support systems (OSS and BSS). It utilizes the capabilities of enterprise data warehouse platforms, such as HP Neoview and Oracle®, to provide both strategic and operational business intelligence benefits.

Modular structure provides flexibility

The HP CentralView portfolio is modular, open, standards-based and pre-integrated by HP, so CME companies can implement specific solutions incrementally based on business need. This approach allows a high degree of flexibility, while reducing costs. Also, existing legacy applications can be fully integrated with HP CentralView.

The HP CentralView business solutions are focused on building customer intimacy for the purpose of generating, protecting and optimizing revenue. For CME companies, they can enable 360-degree management of the activities of customers, dealers and content partners, among others. Solutions include:

  • Credit Risk Control to predict and mitigate customer payment defaults;
  • Customer Retention Maximization to model, predict and ultimately influence customer behavior to drive loyalty;
  • Dealer Performance Audit to monitor the activity of retailers and manage channel profitability;
  • Fraud Risk Management to prevent fraudulent use of a provider’s network assets;
  • Revenue Leakage Control to detect and prevent leakage in the revenue stream;
  • Subscription Fraud Prevention to identify anomalies and fraudsters at time of sign up;
  • Video Usage Insight to gain knowledge about customers’ video behavior for offering more targeted services and advertising.

These solutions are available today. Additional solutions are expected to be available later this year.

The HP CentralView portfolio’s underlying framework provides access to all data through a common set of resources that can be used by any of the business applications. The framework includes: robust data collection functionality; a range of enterprise data warehouse technologies, including HP Neoview and Oracle; industry-specific data models from HP; extensive monitoring tools for real-time data; ready-to-use analytical tools for batch data; engines for rules, data mining, key performance indicators and reporting; and shared functions such as security, audit, alarm management, case management and workflow.

The portfolio also incorporates technology from partners such as SPSS and Business Objects.

HP CentralView is supported by a full complement of HP consulting and integration services that span the entire project lifecycle. HP service offerings reflect 30 years of experience in the telecom service provider market. Recently, the company’s information management expertise was strengthened by the acquisition of Knightsbridge Solutions.

“HP CentralView is the culmination of our many years of IT and CME experience,” said Ananda Subbiah, vice president, Solutions, Communications, Media and Entertainment, HP. “CME companies need an approach that is both comprehensive and adaptable, and HP CentralView provides that. CME providers also need a single vendor that will be accountable for all the components, including service and support, anywhere in the world -- and HP provides that, too.”

More information on HP CentralView is available at

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE: HPQ) is available at

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2007 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at