Press Release: October 23, 2007

HP Sets New Milestones in Data Center Energy Efficiency

PALO ALTO, Calif., Oct. 23, 2007

HP today announced the largest deployment to date of its Dynamic Smart Cooling technology in a next-generation research data center located in Bangalore, India.

HP Labs, the company’s central research organization, wanted to demonstrate the scaling of its cooling technology in a real-world, heterogeneous data center environment. The result is one of the most sensor-rich data centers in the world, yielding a 20 percent reduction in cooling power consumption upon startup.

Once fully optimized, the Dynamic Smart Cooling-based data center is expected to save 7,500 megawatt-hours (MWh) annually – equal to the power consumption of more than 750 U.S. homes – and reduce carbon dioxide emissions by approximately 7,500 tons annually.

The project involved consolidating 14 lab data centers in Bangalore into a high-density, 70,000-square-foot data center, one of the largest in India. The data center is composed of a mix of older legacy equipment and newer server racks and blades, which is common for IT environments deployed in production today.

Real-time data center air-temperature measurements are obtained from a network of 7,500 sensors deployed on the IT racks – the most ever deployed in a single data center. An agile mechanism responds to facility failures, anomalies and brown outs.

When fully optimized, the data center is expected to yield up to a 40 percent reduction in energy consumption over today’s typical data center cooling methods.

“This is a great example of research that pushes the boundaries of today’s technology to address challenges companies will face in the future,” said Shane Robison, executive vice president and chief technology and strategy officer, HP. “HP continues to set the bar for energy-efficiency initiatives that both make business sense and reduce environmental impact.”

The implementation of Dynamic Smart Cooling technology at the Bangalore data center was conducted remotely from HP Labs in Palo Alto in conjunction with the HP Systems Technology Software Division team in Bangalore. In the future, HP plans to use the data center to advance technology through research on management of physical resources, including power profiling and data analysis.

“Among IT executives’ greatest concerns today are power, cooling and energy efficiency,” said Jerald Murphy, senior vice president and research director of the Robert Frances Group, a Westport, Conn.-based IT consulting and research firm. “As companies look for solutions that help move them toward highly efficient data centers, they need to make smart changes today. IT executives should look at creative approaches such as those from HP research, which highlight smart approaches to power consumption, proving that companies can reap incredible power savings without having to completely rebuild their data centers.”

Dynamic Smart Cooling consists of advanced software residing in an intelligent control node that continuously adjusts air conditioning settings in a data center, based on real-time air-temperature measurements from a network of sensors deployed on IT racks. The technology actively manages the environment to deliver cooling where it is needed most, enabling essential cost savings and improved utilization to customers.

Unlike other industry solutions, Dynamic Smart Cooling actively manages data center cooling while reducing cooling power consumption. Dynamic Smart Cooling was released for general customer availability earlier this month.

More information on HP Power and Cooling technologies is available at

HP and the Environment

For decades HP has worked to manage its environmental impact by adopting environmentally responsible practices in product development, operations and supply chain. The company strives to be a global leader in reducing its carbon footprint, limiting waste and recycling responsibly.

HP’s comprehensive Design for Environment strategy touches upon every aspect of its business, including products and services, development and scientific research, supply chain and operations throughout the world. These efforts give HP an unmatched ability to drive simplicity, to innovate, to influence industry action and to drive company stewardship in a way that is good for customers, good for business and good for the planet.

More information about the company’s environmental programs is available at

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE: HPQ) is available at

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2007 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at