Graphic Arts News Advisory: June 02, 2014
Topics: Graphic Arts

HP Brings Power of Digital to High-Volume Corrugated Converters

New solution based on HP T400 Simplex Color Inkjet Web Press designed specifically for high-volume packaging

LONDON — HP today announced the HP High-speed Inkjet Corrugated Packaging Solution enabling high-volume packaging converters to realize the benefits of digital production.

Building on the success of its high-speed inkjet web press portfolio in production mail, publishing and commercial print, HP is extending its proven technology into packaging. The new solution, based on the HP T400 Simplex Color Inkjet Web Press, allows converters to transition high-value jobs from analog litho-lamination and flexographic processes to digital to take advantage of short and medium runs, versioning and reduced costs. This switch helps meet customer demand for fast time to market, micro-segmentation, increased production flexibility and a reduced environmental footprint.

“The corrugated market is ripe for digital transformation as converters look to reduce costs while marketers and brands want to make a more targeted, effective impact with their packaging,” said Aurelio Maruggi, vice president and general manager, Inkjet High-speed Production Solutions Division, HP. “The new HP packaging solution was created with converters in mind, delivering the speed, quality and versatility they need to replace or complement traditional analog technology with digital.”

With speeds up to 182 meters (600 feet) per minute or up to 12,000 m2/hour (129 thousand square feet or MSF/hour), the HP T400 Simplex press offers digital production of preprint rolls to make corrugated board in roll-to-roll or roll-to-sheet configurations, combined with high speed lamination or narrow web corrugation. Ideal for production of corrugated boxes and high-quality displays, the digital platform delivers faster turnaround times with minimal set-up required. It also increases operational efficiencies for short- and medium-run production with reduced waste as well as provides cost-effective versioned and personalized output.

In addition to the press, the HP High-speed Inkjet Corrugated Packaging Solution includes new HP Priming Agent technology with four-color HP A50 aqueous pigmented CMYK inks that provide outstanding print quality. Featuring 1,200 nozzles per inch, the press delivers reliable printing with redundancy. The packaging solution also prints on existing uncoated and coated corrugated substrates, including both recycled and thin liners as well as premium offset media. Other features include:

  • Unwind and rewind stands that handle 1.5 meter (60 inch) diameter rolls of standard corrugated media with 4 inch (.1 meter) cores
  • Formats ranging from 106 centimeters (42 inches) wide to 2.7 meters (108 inches) long in a single frame length
  • A new coating solution for media priming with HP Priming Agent technology and overprint varnishing with existing aqueous fluids

More information about the HP Inkjet Web Press portfolio is available at Additional information can be found on the HP Graphic Arts YouTube channel and on Twitter.

This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP’s businesses; the competitive pressures faced by HP’s businesses; risks associated with executing HP’s strategy and plans for future operations; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP’s products and services effectively; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; risks associated with HP’s international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2013, and that are otherwise described or updated from time to time in HP’s Securities and Exchange Commission reports. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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