Press Release: January 27, 2009

HP Makes Professional Marketing Services Affordable for Small Businesses with MarketSplash by HP

Classic Nestlé brands get a makeover designed by MarketSplash
PALO ALTO, Calif., Jan. 27, 2009

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HP today announced theavailability of MarketSplash by HP, a one-stop, web-based shop thatprovides small businesses some of the industry’s lowest prices andfastest delivery times for brand marketing services such asprofessional-quality design and print fulfillment.

The launch of MarketSplash by HP followsa successful beta test with Nestlé Confections & Snacks, whichrecently used MarketSplash offerings to create new packagingdesigns for its classic brands GOOBERS®, SNO-CAPS® and OH HENRY!®.America can now vote for its favorite new designs via “A Delicious Dilemma,”an online sweepstakes.

HP also introducedconvenient same-day pickup at Copy and Print centers in Staplesstores(1) and a free business card offer. HP islicensing the MarketSplash platform and application to retailersfor co-branding.

“MarketSplash helps smallbusinesses create the high impact look of a big company withoutrequiring the resources of one,” said VyomeshJoshi, executive vice president, Imaging and Printing Group,HP. “As part of our Print2.0 strategy, MarketSplash helps customers easily andaffordably access professional design services from the web andprint how, where and when they want.”

Award-winningdesign at a fraction of the cost

MarketSplash by HP providessmall businesses with premium do-it-yourself (DIY) online templatesand custom design offerings for a wide range of marketing productsand services – from business cards, stationery, postcards, logosand website design to one-on-one brand design consultation.

Customers also have theconvenience of choosing between several convenient printfulfillment options: When completing an order online, customers canprint from their own printer, receive their order via maildelivery, or pick it up at any Staples Copy and Print center in itsretail stores in the United States.(1) HP plans toexpand its retail options in the future.

MarketSplash’s DIY toolsfeature intuitive editing technology that offers flexibility duringthe creation process. Customers have the freedom to creatematerials quickly in one sitting or fine-tune their projects overtime.

To introduce customers tothe high quality of MarketSplash designs and the ease of use of itsservices, HP is offering first-time customers 100 free businesscards. Small businesses can choose from more than 1,400professionally designed templates, pay no processing, shipping orother fees, and receive their cards in seven business days or less.With MarketSplash DIY tools, small businesses can create businesscards, mailing labels and postcards, all for under $40 with noprocessing fees.(2)

Customers who preferone-on-one assistance can take advantage of MarketSplash’s customdesign consultation services. MarketSplash has one of theindustry’s largest networks of design and brand experts, deliveringone-of-a-kind projects at unprecedented low prices with a fastturnaround. Branding packages start at $579(2) andinclude original logo concepts with unlimited revisions, custombusiness cards and stationery design work.

MarketSplash services alsohave recently helped a group of independent filmmakersparticipating at the 2009 Sundance Film Festival create aprofessional portfolio of promotional materials, such as posters,postcards and apparel, to better market their films at Sundance andbeyond. Participating films included: The Cove, Boutonniere, So theWind Won’t Blow it All Away, Trece Años, Copper On The ChoppingBlock, Knife Point, The Yellow Bird and The Reckoning.

MarketSplash designservices and print fulfillment options are available to U.S.customers.

Licensingopportunities for retail partners

The MarketSplash platformand application can be licensedto retailers for co-branding, allowing them to offerMarketSplash design and print services directly to their customers.The interactive web pages that deliver MarketSplash tools weredesigned to easily transform and adopt the co-branding of aretailer’s website.

“A DeliciousDilemma”

Starting today throughMarch 6, America can vote for its favorite Nestlé GOOBERS®,SNO-CAPS® or OH HENRY!® package redesign at voters will be selected randomly to receive a Nestlé candyprize pack worth $100 each.(3) The winning design willappear on store shelves later this year.

More information about thenew MarketSplash by HP offering and “A Delicious Dilemma”sweepstakes, including videos and images, is available in an onlinepress kit at


HP, the world’s largesttechnology company, simplifies the technology experience forconsumers and businesses with a portfolio that spans printing,personal computing, software, services and IT infrastructure. Moreinformation about HP (NYSE: HPQ) is available at

(1)Retail pick-up option available for MarketSplash business cardsinitially. Retail pick-up option will be expanded to other productsin FY09.
(2) Estimated U.S. prices. Actual prices may vary.Additional charge for shipping may apply.
(3) No purchase is necessary to win. Complete detailson sweepstakes terms and conditions are available at

This news releasecontains forward-looking statements that involve risks,uncertainties and assumptions. If such risks or uncertaintiesmaterialize or such assumptions prove incorrect, the results of HPand its consolidated subsidiaries could differ materially fromthose expressed or implied by such forward-looking statements andassumptions. All statements other than statements of historicalfact are statements that could be deemed forward-lookingstatements, including but not limited to statements of the plans,strategies and objectives of management for future operations; anystatements concerning expected development, performance or marketshare relating to products and services; any statements regardinganticipated operational and financial results; any statements ofexpectation or belief; and any statements of assumptions underlyingany of the foregoing. Risks, uncertainties and assumptions includemacroeconomic and geopolitical trends and events; the execution andperformance of contracts by HP and its customers, suppliers andpartners; the achievement of expected operational and financialresults; and other risks that are described in HP’s filings withthe Securities and Exchange Commission, including but not limitedto HP’s Annual Report on Form 10-K for the fiscal year endedOctober 31, 2008. HP assumes no obligation and does not intend toupdate these forward-looking statements.

© 2009Hewlett-Packard Development Company, L.P. The information containedherein is subject to change without notice. The only warranties forHP products and services are set forth in the express warrantystatements accompanying such products and services. Nothing hereinshould be construed as constituting an additional warranty. HPshall not be liable for technical or editorial errors or omissionscontained herein.

Editorial contacts:

Cherie Britt, HP:

Jenna Skidmore, Porter Novelli for HP:

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at