Press Release: September 09, 2008

HP Partners with World-renowned Fashion Designer Vivienne Tam

First-ever HP digital clutch to debut on Fashion Week runway
NEW YORK, Sept. 9, 2008

Related Links
»Spanish version

HP and world-renowneddesigner Vivienne Tam today announced they are working together tocreate a special edition notebook positioned to become the ultimatetech accessory for fashionistas around the globe.

Vivienne Tam and HPunveiled the design of the new must-have digital clutch on thecatwalk today at Tam’s fashion show during New York’s Fashion Weekat Bryant Park.

The HP Vivienne Tam SpecialEdition notebook represents the first time a computer company haspartnered with a globally renowned designer to create a notebook PCthat offers all the style and power needed for a delightfultechnology experience. Tam also worked with HP to design thenotebook’s accessories and packaging.

“When I was approached byHP to create a special edition notebook, I could see the design inmy head instantly,” said Tam. “The notebook is a true reflection ofthe needs of a modern woman who cares about fashion but is alsopassionate about her technology. I wanted to create a notebook thatwould appeal to women of all ages, ethnicities and income levelsacross the globe.”

The top of the notebook isgleaming red and bursting with peony flowers. The peony design ismeticulously carried inside the notebook, under the keypad. Thenotebook also features a complementary embroidered storage sleevethat helps keep the exterior protected while being carried as aclutch.

The peony design features aunique blend of Asian and Western cultures, antiquity and modernstyle, technology and fashion. It was inspired by Tam’s “ChinaChic” style, which is recognized from the runways in Milan to theOlympics in Beijing and represents her personal mantra to live welland be beautiful.

“The peony is the nationalflower of China. They are beautiful and symbolize prosperity, goodfortune and happiness,” said Tam. “Their many layers are similar toa modern woman who is as savvy in expressing herself with herpersonal style as she is with weaving technology into the fabric ofher rich and multi-faceted life.”

“With ‘China Chic,’Vivienne Tam reinterpreted traditional Chinese art into a globalfashion trend,” said Satjiv Chahil, senior vice president,Worldwide Marketing, Personal Systems Group, HP. “With her springcollection, Tam has helped HP take the personal computer from anecessity to a lifestyle and fashion ‘must have.’”

The HP Vivienne Tam SpecialEdition notebook is expected to be available early next year.

“Tech chic” virtualexperience

In addition to working withTam on the new notebook design and accessories, HP today launched afully integrated virtual experience to help fashionistas around theglobe find design inspiration online.

HP has created a virtualcatwalk, a designer tour hosted by Tam, and a “design bot” gadgetinspiring users to dress up their computers with Tam-designedwallpaper, screensaver and icons – all of which are available nowin the United States and in early October worldwide.

The efforts were created inpartnership with and are available at

About VivienneTam

Vivienne Tam is a leadingdesigner fashion house founded in 1994. The company produces,designs and markets women’s contemporary apparel distributed inmajor department stores, specialty stores and independent boutiquesthroughout the U.S. The company also has a strong presence in theAsia Pacific region with over 30 freestanding stores and in-storeboutiques.

The Vivienne Tam brand’sunique positioning – designs that meld the aesthetic and femininemystique of Asia with the spirit of the modern world – is wellrecognized in both the U.S. and Asia. The company’s philosophy isto create harmonious clothing that enhances one’s personality whileat the same time provide fashionable clothing for modern women thatis beautifully designed, superior in quality, wearable, easy totravel with and affordable.


HP, the world’s largesttechnology company, provides printing and personal computingproducts and IT services, software and solutions that simplify thetechnology experience for consumers and businesses. HP completedits acquisition of EDS on Aug. 26, 2008. More information about HP(NYSE: HPQ) is available at

This news releasecontains forward-looking statements that involve risks,uncertainties and assumptions. If such risks or uncertaintiesmaterialize or such assumptions prove incorrect, the results of HPand its consolidated subsidiaries could differ materially fromthose expressed or implied by such forward-looking statements andassumptions. All statements other than statements of historicalfact are statements that could be deemed forward-lookingstatements, including but not limited to statements of the plans,strategies and objectives of management for future operations; anystatements concerning expected development, performance or marketshare relating to products and services; anticipated operationaland financial results; any statements of expectation or belief; andany statements of assumptions underlying any of the foregoing.Risks, uncertainties and assumptions include the execution andperformance of contracts by HP and its customers, suppliers andpartners; the achievement of expected results; and other risks thatare described in HP’s Quarterly Report on Form 10-Q for the fiscalquarter ended July 31, 2008 and HP’s other filings with theSecurities and Exchange Commission, including but not limited toHP’s Annual Report on Form 10-K for the fiscal year ended October31, 2007. HP assumes no obligation and does not intend to updatethese forward-looking statements.

© 2008Hewlett-Packard Development Company, L.P. The information containedherein is subject to change without notice. The only warranties forHP products and services are set forth in the express warrantystatements accompanying such products and services. Nothing hereinshould be construed as constituting an additional warranty. HPshall not be liable for technical or editorial errors or omissionscontained herein.

Editorial contacts:

Jim Christensen, HP:

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at