Press Release: March 03, 2009

HP Launches In-store and Online Publishing Tools for Affordable Printing

Expanded consumer inkjet printer portfolio makes it easier for people to connect, create and print on any budget
LAS VEGAS, March 2, 2009

At the PMAtradeshow today, HP expanded its extensive personal publishingportfolio to unlock new revenue streams and further capitalize onthe $65 billion market opportunity.(1)

The new products, servicesand tools from HP offer existing and new customer segments – fromlocal community groups to sports enthusiasts – affordable andmeaningful printing at home, online, at retail and through printservice providers (PSPs). Highlights include:

  • Four new additions to HP’s consumer inkjet printer portfolio –designed to collectively meet the needs of every consumer withprices ranging from $49 to $299.(2) The new lineupincludes the intuitive HP Photosmart Premium Fax All-in-One, which features enhancedwireless connectivity options and superb print quality.
  • HP Image Store – aone-of-a-kind online marketplace for fans and enthusiasts toaccess, customize and order printed merchandise from popular kids,sports, music and photo-image brands. With the site, HP plans tocapture a share of the $30 billion printable licensed merchandisemarket.(3)
  • – acommunity print portal launched in conjunction with National ParentTeacher Association (PTA) that allows students, parents and facultyto easily and cost-effectively create and print customized schooland home-based merchandise for in-store pickup and mail deliverythrough PSPs.
  • HP Photo Center 4.0 – the newest version of HP’s award-winning,in-store Photo Center solution is designed to expand retailers’businesses with high-margin, high-value photo products forconsumers and customized marketing collateral for smallbusinesses.

“Focusing on communitygroups and working with licensed content providers to drive demandare just two examples of how we are building new revenue streamsthrough the power of Print 2.0,” said Stephen Nigro, senior vicepresident, Inkjet and Web Solutions business, Imaging and PrintingGroup, HP. “HP is continually looking at ways to use its robustprint publishing portfolio to make printing relevant and meaningfulto new audiences.”

Bolstering onlinepublishing assets

With the HP Image Store, HPis exploring new growth opportunities in the consumer publishingmarket by combining its web, PSP-based and retail on-demandpublishing technology with licensed content from popularchildren’s, sports, music and art-photography brands.

The HP Image Store allowsconsumers to create and order customized printed merchandise –including posters, calendars and greeting cards – using images,logos and other content from recognized brand powerhouses such asCBS/Star Trek, Curtis Publishing (featuring Norman Rockwell’sfamous The Saturday Evening Post illustrations), Dr. Seuss, MarvelEntertainment, National Basketball Association, Nickelodeon andWeekly World News.

Available exclusively atthe Image Store website www.YouNeekFanShop.comand select co-branded sites powered by HP, the licensed merchandisecan be ordered for home delivery by mail or pickup at retail.Select products are available directly through retail partnerstores.

Currently available at, poweredby HP, consumers can purchase nine different posters featuring Dr.Seuss. Posters are available in 16 × 20-inch and 20 × 30-inchsizes. In addition, customers located in the Midwest can pick upthese posters at select Meijer locations. The HP Image Store is oneway HP retail partners like Meijer are diversifying their offeringsand seeing growth and success in their photo center operations.Meijer continues to work with HP and its partners to drive excitingnew products into the marketplace.

Helping schools godigital

This spring, HP and PTAwill launch, an onlinepublishing service for students, teachers and families to createtheir own personalized photo and print products, such as customizedcalendars, graduation invitations, photo books and fundraisingmerchandise. The service will provide mail-based delivery as wellas in-store pickup.

This initiative builds uponthe success of the PTAVideo Store, powered by HP, which allows families to access andpurchase age-appropriate movies and television content in a safeand secure online environment. In conjunction with, this springPTA and HP will host “PTA Movie Night Live 2,” a nationwide schoolmovie night event.

Empoweringconsumers with new home printing solutions

HP’s innovative consumerprinters make it easier for people to tap into their creativityfrom the comfort of their homes. Ranging in price from $49 to$299,(2) the newest offerings in the portfolio aredesigned to meet the needs and budgets of a wide variety ofcustomers – from those who need a device that can do it all tofirst-time printer owners. The new lineup includes:

  • The HP Photosmart Premium Fax All-in-One produces vivid lab-qualityphotos and laser-quality documents. In addition to multiplewireless connectivity options, this device is the industry’s firstavailable Digital Living Network Alliance (DLNA) Certified printer,allowing users to print wirelessly from other connected devices athome.
  • The versatile HP Photosmart C4600 All-in-One Series makes scanning, copyingand printing simple and convenient. An integrated TouchSmart framelets users view and print photos, web pages and everydaydocuments.
  • Made from 50 percent recycled materials, the affordable andeasy-to-use HP Deskjet D2600 Printer Series consistently delivers reliableprints.
  • The HP Deskjet F4400 All-in-One Series prints, copies and scans andis made from 20 percent recycled materials. It is built for quickspeeds and features a modern design and intuitive controlpanel.
  • The HP 60 Photo Value Pack is a convenient bundle of HP AdvancedPhoto Paper and ink offered together at a more affordable pricethan if purchased separately.

In addition to deliveringprofessional-looking results for photos, creative projects andeveryday documents alike, these solutions contain several featuresthat help reduce the environmental impact of printing as part ofthe HP Eco Solutionsprogram. For example, all of the new printers are ENERGY STAR®qualified, eliminate waste with Smart Web Printing(4)and carry the HP Eco Highlights label, which summarizes featuressuch as reduced energy consumption and ease of recycling.

HP printers are backed byHPTotal Care, the company’s comprehensive service and supportprogram. With HP Total Care, consumers’ choices for convenientsupport include online support options such as printer diagnosticsand software driver updates with HP Printer Check; real-time chatwith a support agent; as well as 24/7 toll-free phone support inEnglish or Spanish. HP also recently launched a revamped globalonline support forum where consumers can receive help from acommunity of HP customers.

Expanding the HPretail publishing portfolio

The new HP Photo Center 4.0 makes it quicker, more intuitive and morefun for people to create vibrant, lab-quality prints and new typesof creative products. This versatile and scalable digital printoffering can supplement retailers’ existing lab infrastructures orserve as a complete system.

Incorporating technologicaladvancements developed by HPLabs, the company’s central research facility, the HP PhotoCenter 4.0 offers users new themes, colors and templates for photobooks, posters, calendars and photo greeting cards, along with newtypes of output such as flip books, banners and DVD slideshows.

While reducing the amountof time consumers spend during the creation and ordering process,the new HP Photo Center 4.0 enhances users’ ability to tweak andarrange photos in each product in a visually engaging fashion.Additionally, the ability to connect to Snapfish by HP offers consumersthe comfort of at-home ordering with the speed and convenience ofin-store pickup.

Retailers can benefit fromadditional revenue opportunities with the HP Photo Center 4.0, assmall and micro businesses can use it to quickly andcost-effectively produce on-demand, professional-quality marketingcollateral.

The HP Photo Center 4.0also has customized up-sell screens that encourage customers tocreate and purchase more at multiple points of the orderingprocess. At the same time, the HP Retail Management System (RMS)improves retailers’ efficiency by enabling them to remotely managesystem performance, upgrade firmware and software, and configureproducts.

Snapfish by HPintroduces Snapshow

For consumers wanting afun, animated way to share and publish their photos, Snapfish by HPhas developed Snapshow, a free service that enables users to createmultimedia photo montages combining photos, artwork, animation andmusic to tell their story in just a few clicks. Snapshow featuresmore than 10 themes and 35 music selections to help users showcasetheir photos from birthdays, holidays or vacations in eye-catchingslideshows.

Snapfish worked with FlixMonkey to bring the video technology behind Snapshow to Snapfish’snetwork of customers, making storytelling through photos dynamicand easy for anyone. Users can create their own Snapshow at

HP and theenvironment

For decades HP has been anenvironmental leader, driving company stewardship through its HPEco Solutions program, which spans product design, reuse andrecycling as well as energy and resource efficiency. HP influencesindustry action by setting high environmental standards in itsoperations and supply chain, by providing practical solutions tomake it easier for customers to reduce their climate impact andthrough its research on sustainability solutions that support alow-carbon economy. More information is available at


HP, the world’s largesttechnology company, simplifies the technology experience forconsumers and businesses with a portfolio that spans printing,personal computing, software, services and IT infrastructure. Moreinformation about HP (NYSE: HPQ) is available at

(1)Includes consumer digital printing at home and retail kiosklocations, as well as the printable portion of licensed merchandisemarket. Source: analysis from The Licensing Letter, GlobalLicense!, LIMA and HP.
(2) Estimated U.S. street prices. Actual prices mayvary.
(3) Source: analysis from The Licensing Letter, GlobalLicense!, LIMA and HP.
(4) Requires Microsoft® Internet Explorer 6.0 orhigher.

Microsoft InternetExplorer is a U.S. registered trademark of Microsoft Corporation.ENERGY STAR is a U.S. registered mark of the United StatesEnvironmental Protection Agency.

This news releasecontains forward-looking statements that involve risks,uncertainties and assumptions. If such risks or uncertaintiesmaterialize or such assumptions prove incorrect, the results of HPand its consolidated subsidiaries could differ materially fromthose expressed or implied by such forward-looking statements andassumptions. All statements other than statements of historicalfact are statements that could be deemed forward-lookingstatements, including but not limited to statements of the plans,strategies and objectives of management for future operations; anystatements concerning expected development, performance or marketshare relating to products and services; any statements regardinganticipated operational and financial results; any statements ofexpectation or belief; and any statements of assumptions underlyingany of the foregoing. Risks, uncertainties and assumptions includemacroeconomic and geopolitical trends and events; the execution andperformance of contracts by HP and its customers, suppliers andpartners; the achievement of expected operational and financialresults; and other risks that are described in HP’s filings withthe Securities and Exchange Commission, including but not limitedto HP’s Annual Report on Form 10-K for the fiscal year endedOctober 31, 2008. HP assumes no obligation and does not intend toupdate these forward-looking statements.

© 2009Hewlett-Packard Development Company, L.P. The information containedherein is subject to change without notice. The only warranties forHP products and services are set forth in the express warrantystatements accompanying such products and services. Nothing hereinshould be construed as constituting an additional warranty. HPshall not be liable for technical or editorial errors or omissionscontained herein.

Editorial contacts:

Cherie Britt, HP:

Caroline Titmuss, Porter Novelli for HP:

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at