Press Release: March 03, 2009

HP Launches New Business Intelligence Services to Help Customers Manage Information Complexity, Reduce Operating Costs

HP today announced new service offerings to help companies improve the governance and accuracy of their information and allow them to drive better business decisions across the enterprise.

Companies need reliable, accurate data to run their businesses and make the right decisions. They must be able to effectively share and manage information across organizational boundaries in order to function efficiently, reduce operating costs and manage risk.

HP’s new business intelligence services help companies establish an integrated view of information across their organizations. They also improve the quality of data and establish governance models to manage the information as a shared asset. The resulting improvements in decision making, operational efficiency and risk mitigation allow companies to use their information to make better decisions to meet business needs.

HP’s business intelligence services address this complex and challenging environment with three new offerings:

  • Master Data Management Services – Enable customers to capture, manage, store and use master data elements consistently across an organization. With a single source for trusted data, customers can look across information silos to understand complex information relationships. This enables organizations to understand the total customer relationship for cross-sell and up-sell opportunities, improve procurement process efficiencies and mitigate business risk.
  • Information Quality Management Services – Help customers improve the quality of their information so that it is accurate, consistent and complete. This is achieved through a methodology that aligns quality initiatives with business objectives and puts in place the necessary stewardship program, quality control framework and metadata management to help define, monitor and measure information quality.
  • Information Governance Services – Provide organizations with a framework to ensure that data is consistent, available, accessible, auditable and secure. The services help customers protect, manage and develop data as a valued enterprise asset, while lowering the cost of managing it.
“The criticality of proper information management to support and adapt more readily to dynamic business and computing demands has elevated market interest and activity in developing stronger information quality and governance practices,” said Sandra Rogers, program director, IDC. “The services that HP is announcing are targeted at addressing key issues that enable organizations to advance their efforts. One part of this is putting into place strong master data practices, an important area that underpins systems and their ability to interact effectively.”

IDC projects services related to Master Data Management to double from $3 billion in 2006 to $6 billion in 2011.(1)

“With these new services, customers can better connect intelligence across the organization and make business decisions with higher confidence,” said Kristina Robinson, vice president and general manager, Business Intelligence Solutions, HP. “Especially during these difficult economic times, HP is 100 percent focused on helping businesses address the most important challenges in enterprise data management to help them realize the full value of their business intelligence investments.”

A recent Gartner press release outlined results from the 2008 CIO survey by Gartner Executive Programs (EXP), in which more than 1,500 chief information officers (CIOs) revealed that “technology priorities concentrate on realizing value from existing assets.”

According to Gartner, “CIOs expect to invest in business intelligence applications and information consolidation in order to raise enterprise visibility and transparency, particularly around sales and operational performance. These investments are expected to pay extra dividends by responding to new regulatory and financial reporting requirements.”(2)

“We need to be able to leverage our data strategically in order to operate more efficiently, effectively and competitively. Ultimately, our goal is to improve the health of the communities we serve,” said Darren Taylor, vice president, Information Access Division, Blue Cross and Blue Shield of Kansas City. “HP helped us to develop and execute a strategic roadmap for managing our information and we now have enterprise data management disciplines that help us to better manage information complexity and allow us to realize the full value of our business intelligence investment.”

HP architected Blue Cross and Blue Shield of Kansas City’s information strategy to establish an information governance program and implemented its enterprise data warehouse. By doing so, HP was able to help this customer realize significant return on investment over several years. Watch Darren Taylor of Blue Cross and Blue Shield of Kansas City tell his story.

More information on HP Business Intelligence offers and services is available at

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at

(1) IDC, “Worldwide Master Data Management 2007–2011 Forecast: An Evolving Proposition,” by Sandra Rogers, December 2007 (IDC #210067).
(2) Gartner Press Release, “Gartner EXP Worldwide Survey of More than 1,500 CIOs Shows IT Spending to Be Flat in 2009,” Jan. 14, 2009.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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About HP

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