Press Release: April 27, 2009

Woolworths Selects HP Neoview for Business Intelligence Solution to Improve Retail Operations

PALO ALTO, Calif., April 27, 2009

Related Links
» Neoview

HP today announced that Woolworths, Australia’s largest retailer and second-largest private employer, has chosen the HP Neoview enterprise data warehousing platform, along with HP consulting services, to increase operational efficiencies and improve insight into store operations.

Woolworths Limited Group has completed the first implementation phase of HP Neoview for information collection and operational reporting in its BIG W stores.

HP Neoview will enable Woolworths to better capture information from disparate sources and load it into a central repository. This provides the company with a single view of critical business information.

Woolworths will use HP Neoview to handle extremely high data volumes and complex mixed workloads, delivering users the right information at the right time. HP’s strong global delivery capabilities in business intelligence and retail provided Woolworths with a high-quality, cost-competitive solution.

“At Woolworths, enhancing operational efficiency is essential in today’s competitive market, and improving our insights into store operations is necessary to take our customer service to the next level,” said Geoff Marler, group development manager, Woolworths Limited Group. “HP is our chosen technology partner to deliver both immediate business value and ongoing business advantage over the long term.”

Woolworths also is using the expertise of HP’s Business Intelligence Services focused on technical solutions to deliver better access to the information needed.

“Woolworths will gain timely insight for more actionable intelligence and day-to-day decision making with HP Neoview,” said Kristina Robinson, vice president and general manager, Business Intelligence Solutions, HP. “We are helping Woolworths create a consistent view of business data that will enable them to realize the full potential of their business intelligence investment.”

HP also partners with the industry’s leading business intelligence software providers to develop and implement solutions and help customers solve their most pressing business intelligence challenges. Woolworths is working with Informatica for data integration, SAS for business analytics and Business Objects for reporting.

More information about HP’s business intelligence solutions is available at

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial contacts:

Erin McCabe, HP:

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at