Press Release: September 10, 2009

HP and Designer Vivienne Tam Team Again on New Digital Clutch Chic

Fashion and technology reunite on the runway at Tam’s New York Fashion Week show
NEW YORK, Sept. 10, 2009

HP and world-renowneddesigner Vivienne Tam today announced plans to extend their widelycelebrated partnership with the next must-have accessory forfashionistas worldwide.

On Saturday, Vivienne Tamand HP will debut the next digital clutch on the catwalk of Tam’sfashion show during New York’s Fashion Week at Bryant Park.

The new look in digitalclutch chic marries two cultures – fashion and technology – toreflect a transformative spirit and sophisticated lifestyle. Itfuses high fashion, small form factor and innovative function totake the personal computer from a necessity to a lifestylestatement for modern-day women on the go.

“I’m excited to partnerwith HP again on a new design that truly embodies my inspirationfor the new spring collection,” said Tam. “When women around theglobe carry HP’s digital clutch and wear my clothes, I want them tofeel beautiful and confident.”

The notebook design willreflect Tam’s spring 2010 collection, inspired by the classicChinese love story, “Butterfly Lovers,” a beautiful tale offreedom, romance and inspiration.

“With her springcollection, Tam debuts HP’s next tech must-have,” said Satjiv S.Chahil, senior vice president, Worldwide Marketing, PersonalSystems Group, HP. “Products as beautiful as those Vivienne makesdeserve to be presented in an inspiring, unique retail experience,so we’ve extended our partnership to showcase her line inVivienne’s Soho boutique.”

The HP Vivienne Tam digitalclutch is expected to be available in spring 2010.

“StyleCaster”virtual experience

Those who can’t attendTam’s Spring 2010 runway in person can experience “virtual” frontseats on Live footage from the catwalkof Tam’s show will be streamed, and viewers will have theopportunity to participate in a forum discussing the new digitalclutch and Tam’s spring collection. also willprovide a destination for fashionistas to learn more about VivienneTam and HP.

About VivienneTam

Vivienne Tam is a leadingdesigner fashion house founded in 1994. The company produces,designs and markets women’s contemporary apparel distributed inmajor department stores, specialty stores and independent boutiquesthroughout the U.S. The company also has a strong presence in theAsia Pacific region with over 30 freestanding stores and in-storeboutiques.

The Vivienne Tam brand’sunique positioning – designs that meld the aesthetic and femininemystique of Asia with the spirit of the modern world – is wellrecognized around the globe. Asia. The company’s philosophy is tocreate harmonious clothing that enhances one’s personality while atthe same time provide fashionable clothing for modern women that isbeautifully designed, superior in quality, wearable, easy to travelwith and affordable.


HP, the world’s largesttechnology company, simplifies the technology experience forconsumers and businesses with a portfolio that spans printing,personal computing, software, services and IT infrastructure. Moreinformation about HP (NYSE: HPQ) is available at

This news releasecontains forward-looking statements that involve risks,uncertainties and assumptions. If such risks or uncertaintiesmaterialize or such assumptions prove incorrect, the results of HPand its consolidated subsidiaries could differ materially fromthose expressed or implied by such forward-looking statements andassumptions. All statements other than statements of historicalfact are statements that could be deemed forward-lookingstatements, including but not limited to statements of the plans,strategies and objectives of management for future operations; anystatements concerning expected development, performance or marketshare relating to products and services; any statements regardinganticipated operational and financial results; any statements ofexpectation or belief; and any statements of assumptions underlyingany of the foregoing. Risks, uncertainties and assumptions includemacroeconomic and geopolitical trends and events; the execution andperformance of contracts by HP and its customers, suppliers andpartners; the achievement of expected operational and financialresults; and other risks that are described in HP’s QuarterlyReport on Form 10-Q for the fiscal quarter ended July 31, 2009 andHP’s other filings with the Securities and Exchange Commission,including but not limited to HP’s Annual Report on Form 10-K forthe fiscal year ended October 31, 2008. HP assumes no obligationand does not intend to update these forward-lookingstatements.

© 2009Hewlett-Packard Development Company, L.P. The information containedherein is subject to change without notice. The only warranties forHP products and services are set forth in the express warrantystatements accompanying such products and services. Nothing hereinshould be construed as constituting an additional warranty. HPshall not be liable for technical or editorial errors or omissionscontained herein.

Editorial contacts:

Sheila Watson, HP:

Natalia Sandin, Edelman for HP:

Allison Lubin, Vivienne Tam:

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at