Press Release: September 14, 2009

HP Service Delivery Platform Helps Telecoms Unleash the Creative Energy of Developers to Drive New Revenue

PALO ALTO, Calif., Sept. 14, 2009

HP today announced powerfultelecom software that can help service providers tap Web 2.0 tospark growth in wireless revenue.

The HP Service DeliveryPlatform (HP SDP) now includes a virtual “sandbox” in whichdevelopers can create new web-based applications (apps), widgetsand mash-ups on the service provider’s wireless network. The newtechnologies in HP SDP 3.0 make service creation easy, fast andrewarding for independent developers.

By attracting non-telecomindependent software developers (ISVs) and giving them the tools tobuild innovative applications, service providers can enrich theirwireless networks with the personalized services that subscriberswant – and are willing to pay for monthly.

Norway’s Telenor, with 168million subscribers among its worldwide operating companies, is aleader in welcoming ISVs. Working with HP, Telenor created the “ Playground,” a central environment where its 12 globaloperating companies can meet with ISVs to discover and evaluate newmobile services.

“Telenor is acceleratingdevelopment of new revenue-generating services by providing ISVswith ready access to network service enablers through standard webservice-based interfaces,” said Håvard Alstad, Group BusinessDevelopment/Research, Telenor ASA.

Web 2.0 services caninvolve complex revenue sharing among content providers, developersand network operators, so HP SDP 3.0 now includes specificresources to handle micro transactions, manage revenue streams andhelp service providers build a successful revenue sharing businessmodel.

“Service providers are muchbetter positioned to tap the new Web 2.0 revenue opportunities withHP SDP 3.0,” said Ottavio Carparelli, director, Communications andMedia Solutions, HP. “Leading service providers know that SDPs mustnow be enriched with vibrant service creation ecosystems. Creativeapplication developers are the key, and HP SDP 3.0 is designed toattract armies of them.”

“SDPs are now widelydeployed by telecom operators, but the next challenge is to attractdevelopers who will create thousands of new services,” said PeterMottishaw of analyst firm Analysys Mason. ”Operators needcommunities of developers innovating around their service enablersto strengthen loyalty and monetize assets. This is a complexundertaking, but HP solutions will move operators and developersforward.”

The new tools build on astandards-based service-oriented architecture (SOA) that reducescosts and complexity by replacing multiple service silos with asingle, unified resource layer. The common layer gives developerssimplified, secure access to the underlying network and its keyenabling technologies such as location and presence. Several of thenew tools incorporate HPbusiness technology optimization software.

Developers seeopportunities in HP SDP

HP is working withdevelopers and apps store vendors to help bring applications to theservice providers.

“The HP technology allowsus non-telecom ISVs to build some very cool apps that tap into theunique capabilities of the wireless network,” said Paulo Glorias,director, Business Development, WIT Software. “The mobile Internetis really here now, with better devices and faster networks,enabling us to help service providers extract more value out oftheir existing assets,”

“The app store shows whatcan happen when developers are given the opportunity and the righttools,” said Ilja Laurs, founder and chief executive officer,GetJar. “The market is moving, and HP seems to be a step ahead.They understand open development environments, mobile consumerneeds and wireless networks. The HP framework offers the potentialto ease service innovation for app stores like GetJar.”

New HP SDP 3.0components ease application development

  • HP SDP Service Governance RESTFul Gateway – broadens thedeveloper base by opening the telecom environment to non-telecomdevelopers. It opens HP SDP to Web 2.0 by automatically translatingweb services into REST (Representational State Transfer), anapplication programming interface that is widely used in the Web2.0 community. HP also provides governance technology powered by HP SOA Center software for web services.
  • HP SDP Enabler Enhancements – helps developers create Web 2.0services by providing new Next Generation Intelligent Network(NGIN) enablers, allowing developers to tap into data in video,subscriber databases such as the HLR/HSS, network address books,profile management, and real-time service control.
  • HP SDP Revenue Management Module – enables service providers tomonetize their network assets and partner relationships with arevenue-sharing model for partners and Web 2.0 developers. It canhandle small transactions, manage complex revenue sharing models,support real-time charging and manage unknown developers. Itincludes a flexible web services charging enabler, an e-walletfunction for partners, online/offline charging, and account balanceand rating.
  • HP SDP Service Orchestration Manager – helps service providersdeliver services more quickly and easily. It defines business orcomposite services workflow and provides off-the-shelfrevenue-generating services such as Premium SMS. It also givesservice providers the flexibility to tune the services, improvingthe likelihood that subscribers will use them, thus increasingrevenue-generating traffic.
  • HP SDP Storefront Portal – can foster innovation and acceleratetime to market for new services. With a developer community, toolscan be more easily distributed and shared, enabling ISVs to create,test and publish applications. For Web 2.0 ISVs, service providerscan become platform-independent service aggregators.

More information on HP SDP3.0 is available at


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