Press Release: September 11, 2009

HP Strengthens Graphics Portfolio with New Solutions and Alliances at PRINT 09

Technology advancements accelerate analog-to-digital printing transformation with new HP T300 and HP Indigo W7200 digital presses
CHICAGO, Sept. 11, 2009

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HP today announcedsignificant advancements in its comprehensive range of solutionsdesigned to drive print service providers’ (PSPs) profitable growthand competitive differentiation.

This week in booth No. 1229at the PRINT 09 tradeshow, HP is highlighting the latestdevelopments in its GraphicsSolutions Business as it addresses the $115billion(1) global market opportunity for digital colorprinting, including:

  • Commercialization of the newly branded HP T300 Color Inkjet WebPress, the industry’s first 30-inch (762-mm) wide, high-speed,color inkjet roll-fed production device;
  • Industry relationships with leading technology vendors – and anew alliance with Pitney Bowes – designed to accelerate the HP T300Press’s presence in high-volume digital print applications andoffset markets that are transforming to digital;
  • High-quality output with new ColorPRO Technologymaking its debut in media for the HP T300 Color Inkjet Web Pressand HP Designjetlarge-format printers;
  • Commercial availability of the HP Indigo W7200 Digital Press, a new liquid electrophotographicprinting (LEP) solution that is one of the world’s most productiveoffset-quality digital presses for the printing of dedicatedapplications demanding the true look and feel of offset;
  • Increased opportunities for HP Indigo customers with the launchof the industry’s first white ink for sheet-fed digitalpresses;
  • Expanded workflow capabilities through a new HP Graphics SolutionsPartner Program and new versions of HP Exstream software and HPSmartStream workflow portfolio products.

“Digital color is drivinggrowth in the graphics industry, and a slowdown in momentum seen inthe industry at large does not compare with the real, rapid andcontinued expansion of the digital color print opportunity forPSPs,” said Michael Hoffmann, senior vice president, GraphicsSolutions Business, HP. “From last year’s drupa tradeshow throughtoday at PRINT 09, HP has proven its value to customers by beingfirst to market in the introduction and delivery of breakthroughsolutions that are empowering customers to thrive as they establishdigital as the industry’s preferred printing technology.”

Transforming printwith an innovative platform and alliances with industryleaders

PRINT 09 marks the officialcommercial launch of the HP T300 Color Inkjet Web Press. Previouslynamed the HP Inkjet Web Press, the groundbreaking 30-inch (762-mm)wide, 400-feet-per-minute (122-meters-per-minute) solution enablesdigital to move from niche applications to mainstream printvolumes. The press places HP in a market for high-volume productionprinting estimated to generate 1 trillion pages annually by2012.(1)

Available this year, the HPT300 Color Inkjet Web Press has already proven itself as aleading-edge solution for transforming business processes, withmultiple installations in commercial customer environments thatstarted in December 2008. Several more HP T300 presses arescheduled to be running in commercial customer printingenvironments by the end of 2009.

Following this week’sannouncement of a planned technology alliance with R.R. Donnelley& Sons for development of HP Inkjet Web Press solutions, HPalso announced the establishment of an additional sales channel forHP Inkjet Web presses that is managed and operated by Pitney Bowes,the industry’s leading provider of Intelligent Mail solutions.

Through this new alliance,Pitney Bowes is the designated HP Inkjet Web Press value-addedsystem integrator for the transactional and transpromotional printmarkets. Pitney Bowes will offer the HP Inkjet Web Press as part ofthe Pitney Bowes IntelliJet Printing System, bringing the T300press’s unique capabilities to the high-volume transactional output(HVTO) space.

“This is high technologybusiness performance at its best: two global leaders comingtogether to offer something that customers have been asking for,and that neither company could provide entirely on its own,” saidLeslie Abi-Karam, executive vice president and president,Mailstream Solutions Management, Pitney Bowes. “That is why I am soexcited about the potential for this alliance, and so confident inits ultimate success.”

The alliance extends HP’ssuccessful, long-term collaboration with Pitney Bowes to developHVTO solutions for use with HP Indigo presses and HP Specialty PrintingSystems imagers. In booth No. 1229, HP has a technologydemonstration of the new HP Indigo W7200 Digital Press’scompatibility with Advanced Function Presentation data streams usedin the HVTO space through an Emtex data conversion solution fromPitney Bowes.

Plus, the HP booth and thePitney Bowes booth (No. 7708) are both showcasing an envelopeinserting and imprinting line featuring HP Print Module technology,an innovative four-color-process imprinting solution running atspeeds up to 400 feet per minute. Scheduled to be available in2010, the HP Print Module is based on HP Scalable PrintingTechnology, a next-generation thermal inkjet platform also employedin the HP T300.

HP also announced thatRotolito Lombarda, one of Europe’s leading providers of web offset,sheet-fed offset, digital and gravure printing, has signed acustomer agreement to install the HP T300 Color Inkjet Web Press.With the January 2010 scheduled installation, the Pioltello,Italy-based company will gain a competitive advantage by using theHP T300 Color Inkjet Web Press’s capabilities for medium-run-lengthproduction in color applications such as children’s books, atlasesand educational and scientific publications.

“HP has taken along-hoped-for market in digital books and made it a reality withthe HP T300 Color Inkjet Web Press,” said Paolo Bandecchi,president, Rotolito Lombarda. “Our company has always embraced new,innovative approaches to growth, and we are pleased to be advancingthe application of digital to optimize our production performancesand gain cost efficiencies with the help and support of atechnological leader like HP.”

In the HP booth, the HPT300 Color Inkjet Web Press is being showcased in a life-sizeinteractive display, along with samples highlighting the wide rangeof compatible media and partner solutions.

HP is highlighting at PRINT09 additional partners that have developed systems for use with theHP T300, including CMC, Hunkeler, MBO, Muller Martini and UltimateTechnographics.

In addition, EMTInternational and MEGTEC Systems have built solutions that areintegrated into core HP T300 product development activities. EMTwill work on the development and manufacture of wide-web inkjetpress platforms in addition to specialty finishing solutions forthe HP T300 Color Inkjet Web Press. MEGTEC Systems, a new HPGraphics Solutions Partner, has developed and is supplyingcustomized drying solutions for use with the HP T300.

Enhanced qualitywith ColorPRO Technology for media

HP also announced new mediaofferings for the HP T300 and HP Designjet printers. ColorPROTechnology represents a quality standard for color excellence indigital printing, based on use of a set of paper enhancementtechnologies and meeting a set of strictly defined performancespecifications. Papers with ColorPRO Technology deliver visiblyenhanced print quality including more striking colors, crisper textand graphics, and higher-contrast blacks when compared to standard,uncoated offset and untreated bond papers.

Paper manufacturersworldwide can gain access to ColorPRO Technology by entering intolicensing agreements with HP. HP announced a business relationshipwith Domtar Corporation for the production of ColorPRO paperscompatible with the HP T300 Color Inkjet Web Press.

The first ColorPROTechnology media will include uncoated text and book grades for usewith the HP T300 Color Inkjet Web Press, and HP Universal BondPaper and HP Bright White Inkjet Paper for use with HP Designjetlarge-format printers.

Continuedleadership with HP Indigo W7200 availability

HP announced the commercialavailability of the HP Indigo W7200 Digital Press – a roll-fed LEPdual-engine solution that combines proven HP Indigo offset qualitywith the productivity required to excel in a variety ofapplications, including on-demand and short-run book printing,high-volume personalized color direct-mail campaigns and high-valuetranspromotional statement printing.

Using liquid HP ElectroInks– including custom-mixed spot colors – in up to seven colorstations, the press prints at 240 letter-size, four-color pages perminute (ppm), or 960 letter-size ppm monochrome. It features alarge image area that can significantly enhanceproductivity(2) in postcard and 6- x 9-inch (153- x229-mm) book applications. In addition, the format size enables thedigital production and personalization of folders, folding mailers,folding albums and book jackets previously manufactured usinganalog processes.

The LEP process, which usesliquid HP ElectroInks instead of toner for unparalleled imagequality, has already made HPIndigo the industry-leading production press technology forphoto book and other photo specialty products.(1) In2010, HP plans to provide enhanced capabilities for the HP IndigoW7200 Digital Press to enable higher-volume photo specialtyproduction.

At PRINT 09, HP also ishighlighting the HP Indigo 7000 Digital Press, as well asexhibiting the HP Indigo press 5500 printing with a new white inkscheduled to be available for users of 5000 and 5500 model pressesin early 2010. The first such digital press ink for sheet-fedcommercial printing, HP ElectroInk White enables customers topursue an extended range of high-value applications that typicallyrequire clear, colored or metallic foil substrates, such aspoint-of-purchase materials, overlays and name plates.

Workflows andpartners for streamlined productivity

PRINT 09 also features thecomprehensive HP SmartStream Workflow Portfolio including thenewest version of the HP SmartStream Director end-to-end workflow solution. Other HPworkflow components on display include upgraded versions of HPSmartStream Designer and the HP SmartStream Production Plus,Production Pro and Ultra print servers. In addition, HP isfeaturing the newly announced HP Exstream 7.0 enterprise documentautomation software, which offers more than 250 enhancements toprovide enterprises with a single source for enhanced enterprisedocument automation.

HP also introduced the HPGraphics Solutions Partner Program. Developed for partner solutionsthat integrate with products in the HP Designjet, Indigo, InkjetWeb Press and Scitex product lines, the program creates the openenvironment needed for streamlined productivity, with specificsolutions to address key market segments that are customizable andscalable to unique business needs.

Analog-to-digitaltransition and the environment

The analog-to-digitalprinting transition opportunities presented by HP at PRINT 09 canhelp the printing industry minimize its environmental impact bysignificantly reducing waste and inventory. HP estimates that 90percent of the world’s current analog printing carbon footprint canbe addressed by digital printing solutions.(1)

By the year 2020,environmental benefits from changes in paper-based communicationscan achieve significant levels. According to HP analysts, thewidespread adoption of digital printing by that year, when combinedwith optimal paper supply sourcing strategies outlined in TheClimate Group’s landmark SMART 2020 report,(3) couldresult in a reduction of 30 percent or more in the world’scarbon-dioxide emissions, which is comparable to the estimatedbenefit achieved through a global transition to efficientvehicles.

HP offers flexiblefinancing solutions for customers deploying next-generation HPdigital printing technology through HP FinancialServices, the company’s leasing and lifecycle asset managementservices subsidiary. An HP Financial Services representative ison-site at HP booth No. 1229 during PRINT 09 to provide details ofapplicable offers. Information is also available at

More information about theHP Graphics Solutions Business at PRINT 09 is available in anonline press kit at Up-to-dateinformation about HP’s activities at the show is also availablethrough the HP_IPG Twitter feed, or by searching for #hpprint09 onTwitter.


HP, the world’s largesttechnology company, simplifies the technology experience forconsumers and businesses with a portfolio that spans printing,personal computing, software, services and IT infrastructure. Moreinformation about HP (NYSE: HPQ) is available at

(1) HPinternal estimates.

(2)Compared to the HP Indigo press w3250.

(3) SMART2020: Enabling the low-carbon economy in the information age. TheClimate Group Global e-Sustainability Initiative. London, 2008.Available at

This news releasecontains forward-looking statements that involve risks,uncertainties and assumptions. If such risks or uncertaintiesmaterialize or such assumptions prove incorrect, the results of HPand its consolidated subsidiaries could differ materially fromthose expressed or implied by such forward-looking statements andassumptions. All statements other than statements of historicalfact are statements that could be deemed forward-lookingstatements, including but not limited to statements of the plans,strategies and objectives of management for future operations; anystatements concerning expected development, performance or marketshare relating to products and services; any statements regardinganticipated operational and financial results; any statements ofexpectation or belief; and any statements of assumptions underlyingany of the foregoing. Risks, uncertainties and assumptions includemacroeconomic and geopolitical trends and events; the execution andperformance of contracts by HP and its customers, suppliers andpartners; the achievement of expected operational and financialresults; and other risks that are described in HP’s QuarterlyReport on Form 10-Q for the fiscal quarter ended July 31, 2009 andHP’s other filings with the Securities and Exchange Commission,including but not limited to HP’s Annual Report on Form 10-K forthe fiscal year ended October 31, 2008. HP assumes no obligationand does not intend to update these forward-lookingstatements.

© 2009Hewlett-Packard Development Company, L.P. The information containedherein is subject to change without notice. The only warranties forHP products and services are set forth in the express warrantystatements accompanying such products and services. Nothing hereinshould be construed as constituting an additional warranty. HPshall not be liable for technical or editorial errors or omissionscontained herein.

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