Press Release: November 13, 2009

HP Names Winners of Real Estate Technology Contest, Launches Marketing Makeover Challenge for REALTORS

HP today kicked off severalinitiatives for real estate professionals at the 2009 NationalAssociation of REALTORS® Conference and Expo.

At the HP-sponsored YoungProfessionals Network event tonight, the company will showcase thewinners of its fifth HP Real Estate Technology contest, whichrecognizes real estate professionals who have gained a competitiveadvantage by using technology both in and out of the office.

In addition, HP andREALTOR® Magazine have opened the search for five associationmembers to participate in their first-ever national marketingchallenge, “The Marketing Makeover: Stage Your Business forSuccess.” The REALTOR who wins will receive a prize package worth$4,000 and be featured in the magazine.

HP Real EstateTechnology contest winners

The grand prize winner ofthis year’s HP Real Estate Technology contest is Erin Attardi,senior executive associate of Lyon Real Estate in Sacramento,Calif. An aggressive Internet strategy, including multiple websitesand a blog, differentiates Attardi’s business from others in theregion. In 2008, 53 percent of closed transactions were a directresult of Attardi’s Internet strategy.

Attardi won an HP MobileOffice with an estimated value of $3,840.(1) The packageincludes an HP EliteBook 2730p Notebook PC, HP Mini 5101, HP Officejet H470wbtMobile Printer, HP External USB CD/DVD R/RW Drive and HP 90WSmart AC/Auto/Air Combo Adapter.

First place winner BrettKeppler, broker/owner of TREO, REALTORS, in West Chester, Ohio, wonan HP Mini 5101. At the hub of Keppler’s business is an onlineportal system that allows agents to manage transactions from anylocation at any time. TREO, REALTORS, conducts many transactionselectronically, saving time and increasing efficiency.

Additional winners of an HPMini 5101 include Steve Fiorella, REALTOR, RE/MAX Results of AppleValley, Minn.; Lindsay Dofelmier, owner, Urban Agent Team LLC,Garden City, Idaho; and Jonathan Kauffman, broker/owner, NestRealty, Charlottesville, N.C.

“The innovative real estateprofessionals who won HP’s contest are leading the charge byclearly illustrating to their peers the relevance and value ofusing the right technology,” said Lisa Hopkins, manager, verticalmarketing – Americas, HP. “Real estate professionals requirereliable, efficient and productivity-enhancing technology thatmoves seamlessly from office to road, and HP’s solutions – ondisplay at the HP booth – are designed specifically to meet theseneeds.”

HP and REALTORMagazine’s Marketing Makeover Challenge

This competition will testthe skills of five REALTORS, who will use HP products and servicesto develop new marketing materials for their businesses, such aslogos, business cards, flyers and leave-behind materials.

“In today’s market,professional-looking marketing materials can mean the differencebetween a listing and a sale,” said Stacey Moncrieff,editor-in-chief, REALTOR Magazine. “HP’s lineup of products andsupport tools provides real estate professionals with ways tocreate an impressive, yet cost-effective, brand image.”

To enter the challenge,REALTORS must submit a 200-word essay explaining why they wouldlike a new business image. Finalists will be selected in Januaryand have six weeks to develop new marketing collateral usingproducts and support services provided by HP. During this time,they will blog about their experiences, sharing information abouthow the technology works and what customers are saying about theirnew marketing materials.

The grand prize winner willbe determined in March by public votes and judges’ review of aspecial contest blog, where visitors can see the new brand imagefor each REALTOR. The winner will receive a year’s supply of HPinkjet cartridges and paper, a $1,000 credit with MarketSplash by HP, an HP ProBook 4310s Notebook PC, HP w1858 18.5-inch Diagonal HD Ready Widescreen LCD Monitor, HPUSB 2.0 Docking Station, HP Officejet Care Pack and complimentaryaccess to the National Association of REALTORS e-PRO® CertificationCourse.

The “Marketing Makeover”challenge is accepting entries through Dec. 30 and is open to allactive members of the National Association of REALTORS.

Submit an entry or learnmore about the terms and conditions of the challenge, or stop by HP booth1735 at the 2009 REALTORS Conference.

Best-selling mobileand broker office solutions

During the conference, HPis exhibiting technology that addresses the specific needs of realestate professionals. These include a mobile real estateprofessional bundle(2) and a virtual broker’s officebundle,(3) as well as the new HP ProBook 5310m NotebookPC, the world’s thinnest full-function notebook.(4)

These products aresupported by the HP TotalCare portfolio, which encompasses the services, tools andoptions for every stage of a computer’s life – from purchase torecycling.

Also featured at HP booth1735 will be presentations by industry experts Dave Beson and JohnMayfield. Representatives from Microsoft will be onsite at thebooth, demonstrating the newly released Windows® 7 operatingsystem.(5)

More information about HP’sreal estate solutions and offers available exclusively forassociation members is available at


HP creates newpossibilities for technology to have a meaningful impact on people,businesses, governments and society. The world’s largest technologycompany, HP brings together a portfolio that spans printing,personal computing, software, services and IT infrastructure tosolve customer problems. More information about HP (NYSE: HPQ) isavailable at

(1)Estimated U.S. street prices. Actual prices may vary.

(2)Mobile Real Estate Professional Bundle: HP Mini 5101, HP iPAQ 910cBusiness Messenger, HP EliteBook 2730p Notebook PC, HP OfficejetH470 Mobile Printer, HP 90W Smart AC/Auto/Air Combo Adapter, and HP12C Financial Calculator.

(3)Virtual Broker’s Office Bundle: HP Color LaserJet Printer CP3520,HP Scanjet N7710 Scanner, HP Color LaserJet CM2320 or CM3530, HPOfficejet H470 Mobile Printer, HP Mini 5101, HP ProLiant Solutionsfor Server, HP iPAQ 910c Business Messenger, HP EliteBook 2730pNotebook PC and HP dx9000 TouchSmart desktop PC.

(4)Thinnest standard voltage notebook when measured at its thickestpoint.

(5)Systems may require upgraded and/or separately purchased hardwareand/or a DVD drive to install the Windows 7 software and take fulladvantage of Windows 7 functionality. See details.

REALTOR® is afederally registered collective membership mark which identifies areal estate professional who is a Member of the NationalAssociation of REALTORS® and subscribes to its strict Code ofEthics. Windows is a U.S. registered trademark of MicrosoftCorp.

© 2009Hewlett-Packard Development Company, L.P. The information containedherein is subject to change without notice. The only warranties forHP products and services are set forth in the express warrantystatements accompanying such products and services. Nothing hereinshould be construed as constituting an additional warranty. HPshall not be liable for technical or editorial errors or omissionscontained herein.

Editorial contacts:

Melissa Zieger, HP:

Caitlin Roulston, HP:

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at