Press Release: December 17, 2009

HP and NBA Award Nearly $500,000 in HP Technology to Six Underserved Public Middle Schools Across the Country

HP Digital Assist Education Grant Competition Rewards Creativity and Knowledge in Math, Science and Reading
PALO ALTO, Calif., Dec. 17, 2009

Related Links
» Photosmart

HP and the National Basketball Association (NBA) today announced the six regional first-place winners of the HP Digital Assist education grant competition.

In early 2010, NBA players, league representatives and HP executives will deliver more than $80,000 in HP mobile digital classroom technology and other NBA related awards to Higgins Elementary Community Academy in Chicago, John B. Hood Middle School in Dallas, Galena Park Middle School in Houston, Howard A. Doolin Middle School in Miami, Anthony W. Ochoa Middle School in the San Francisco Bay Area and Charles Carroll Middle School in the Washington, D.C., metro area.

Nearly 90 middle schools signed up to participate in HP Digital Assist in early September. Using a seed grant of two HP Tablet PCs, an HP Photosmart All-in-one Printer and access to NBA photos, footage and other materials, teams of students at participating schools produced nearly 300 digital, sports and basketball-themed submissions that demonstrated their knowledge of math, science and reading concepts.

HP, NBA Cares, NBA team representatives and education experts from the International Society for Technology in Education (ISTE) selected the first-place winning schools, which will receive an HP mobile digital classroom technology grant and a special NBA award package valued, collectively, at more than $80,000. The technology component of the grant includes 25 tablet PCs, inkjet and LaserJet printers and a mobile storage cart from HP and professional development from the ISTE for teachers and staff. The NBA award component of the first-place grants features 50 NBA game tickets, NBA merchandise and public recognition at a game. Second- and third-place winners in each city also were announced. Descriptions of these awards, project submissions and a full list of winners are available at

“The collaboration among HP, NBA Cares and ISTE has helped schools reimagine and enhance their approach to the teaching and learning process, which is vital to developing the next generation of high-tech leaders and entrepreneurs,” said Engelina Jaspers, vice president, Corporate Marketing, HP. “We are thrilled to see the excitement for education and creativity the HP Digital Assist grant program has fostered within these students and schools, and look forward to seeing the winners use HP technology to invigorate the learning experience within the classroom.”

The HP Digital Assist competition, which ended Nov. 20, is a component of the ongoing efforts of HP and NBA Cares to improve student academic success in vital subjects including math, science and reading. HP and NBA Cares also worked with ISTE, which provided learning kits, judging rubrics and training for the competition and will provide professional development for teachers and staff of first-place schools.

“The HP Digital Assist grant competition has proved to be a great addition to the NBA’s educational outreach efforts,” said Kathy Behrens, executive vice president, Social Responsibility and Player Programs, NBA. “Providing more than a thousand students across the country with the opportunity to combine their passion for basketball with innovative technology can encourage creativity and enable students to comprehend key concepts in a more engaging and meaningful way.”

The competition’s submission criteria rubrics, set by ISTE, were divided into five categories, including content, creativity and innovation, communication and collaboration, digital citizenship, and technology operations and concepts. Submissions were judged on these criteria, which, more specifically, included how well the students demonstrated their knowledge of math, science and/or reading using technology, as applied to sports-related themes.

Second-place winners in the six regional markets will receive an HP Classroom Digital Printing Grant, including four HP Photosmart, Officejet and/or LaserJet printers and printing supplies, services from Snapfish by HP, tickets to an NBA game, in-arena recognition and other NBA merchandise. Third-place grant winners will receive a class kit of 30 HP graphing calculators, 10 indoor/outdoor Spalding basketballs, other NBA merchandise and an NBA-hosted pizza party. All participating schools will keep the two HP Tablet PCs and the HP Photosmart All-in-One Printer seed grants they received to develop their submissions.

About ISTE

The International Society for Technology in Education (ISTE) is the trusted source for professional development, knowledge generation, advocacy and leadership for innovation. Representing more than 100,000 professionals worldwide, ISTE is the premier membership association for educators and education leaders engaged in improving teaching and learning by advancing the effective use of technology in PK-12 and teacher education. Visit to learn more about ISTE.

About NBA Cares

NBA Cares is the league’s social responsibility initiative that builds on the NBA’s long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have donated more than $115 million to charity, provided more than one million hours of hands-on service to communities around the world, and created more than 440 places where kids and families can live, learn or play. NBA Cares works with internationally recognized youth-serving programs that support education, youth and family development, and health-related causes, including: KaBOOM!, Special Olympics, Boys and Girls Clubs of America, UNICEF, the Make-A-Wish Foundation, and the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial contacts:

Nancy Keith Kelly, HP:

Jonathan Hammond, NBA:

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at