Press Release: December 17, 2012

AllDigital Chooses HP StoreAll Storage to Manage Big Data Growth in the Cloud

PALO ALTO, Calif. -- HP today announced that AllDigital, a leading digital broadcasting solutions provider, has selected HP StoreAll Storage to support future business growth, improve cloud storage performance and reduce infrastructure costs.

AllDigital helps clients store, convert and deliver video-on-demand assets and live media feeds to computing devices through a cloud services platform. Faced with rapid growth, the storage system managed by the company needed constant upgrading to handle the increasing workflow demands. AllDigital needed a scalable storage solution that could handle unpredictable demand spikes as the business grew to ensure persistent availability of clients’ digital media files.

Upgrading to HP StoreAll Storage allowed AllDigital to cost-efficiently manage high-volume, high-quality objects and billions of files for clients via a single storage platform while ensuring around-the-clock system availability. With the HP StoreAll Storage family’s scale-out capabilities, AllDigital manages 300 percent more data than with the previous storage platform while also reducing overall storage costs by approximately 30 percent. A key component of HP Converged Infrastructure, HP StoreAll Storage supports AllDigital Cloud, the company’s cloud platform for storing, processing and distributing digital media assets.

“AllDigital needed a storage system that could not only quickly store high-quality digital media files and make them accessible to our clients 24/7, but could easily adapt to changing storage requirements,” said Steve Smith, vice president, Network Services, AllDigital. “HP StoreAll Storage provides the flexibility and performance to allow us to rapidly scale to billions of files and objects without expensive hardware upgrades and maintenance.”

IT staff at AllDigital has reduced time spent on administrative tasks by approximately half with HP StoreAll Storage. Simplified centralized management integrated into HP Systems Insight Management has streamlined maintenance and support across disparate locations. Advanced health monitoring with HP StoreAll Storage proactively alerts IT staff to potential problems, eliminating system downtime and workflow disruptions.

The modular, scale-out design of HP StoreAll Storage enables AllDigital to expand its storage system and lower infrastructure costs with the flexibility to add capacity and performance on an as-needed basis. This allows the company to optimize its data center footprint and lower energy costs while avoiding investment in excess storage.

The HP StoreAll Storage policy-based tiering has enabled AllDigital to keep pace with increased demand for digital content storage. In addition, AllDigital can manage the risk associated with data growth via snapshot capabilities that ensure immediate access to lost or accidentally deleted data. To ensure the long-term integrity of AllDigital’s archived data, HP StoreAll Constant Validation software monitors the data integrity of the files on an ongoing basis so data is always available when requested.

“Expanding revenue in the era of exponential data growth requires organizations to maintain storage capacity and performance levels that ensure superior customer service,” said Chris Riley, vice president, U.S., Storage, HP. “HP StoreAll Storage meets AllDigital’s future data growth requirements, while improving performance to ensure its clients receive around-the-clock access to more content so AllDigital can continue growing its business.”

About AllDigital, Inc.

AllDigital offers secure digital broadcasting solutions across multiple devices including mobile, desktop and digital television. Global media and entertainment, enterprise, and organizations (such as government, faith-based groups, and others) have leveraged from our connected device technology to get to market faster, more efficiently. Our enterprise grade solutions include Broadcast (radio, television, and VoD solutions), AllDigital Cloud (origin cloud storage and transit), SocialMedia Pro (brand and distribute digital media content via Facebook), and Integration Services (custom app development, digital workflow design, and more). More information about AllDigital (OTCBB: ADGL) is available at

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