NASCAR and HP Drive Innovation with Fan and Media Engagement Center

PALO ALTO, Calif. -- HP Enterprise Services and NASCAR today announced the development of the NASCAR Fan and Media Engagement Center (FMEC), a resource that will enable the sport to better serve the industry, media and fans through a platform that facilitates near-real-time response to traditional, digital and social media.

The center will leverage HP’s information management and analytics and social media business offerings to enable NASCAR to listen to, monitor and engage with leading media channels in near real time.

NASCAR will have access to a complete analysis of all key forms of media, including print, television, radio, video, images and social media, which will provide the sports leader and its industry partners with actionable insights on trending news and conversations. By facilitating more collaboration around this information, NASCAR and its partners will be better informed to take advantage of local and national coverage opportunities.

“The Fan and Media Engagement Center will leverage industry-leading technology and services from HP in order to better engage with the massive community that is the NASCAR fan base,” said Steve Phelps, senior vice president and chief marketing officer, NASCAR. “This is a clear example of our commitment to using cutting-edge technology to better inform our sport. Ultimately, this tool will help our industry connect with media and fans more effectively and efficiently.”

HP will design, develop and implement the center, the first of its kind for a sports league. FMEC will be operated by NASCAR’s Integrated Marketing Communications department, which will collaborate closely with NASCAR Digital Media. The facility will serve as a technical showpiece of NASCAR’s strategic technology vision.

“Social media has forever changed the sporting world and how fans interact,” said Rob Vatter, vice president, Communications, Media and Entertainment Industry, HP Enterprise Services. “HP’s broad social business and analytics portfolios and industry consulting services will enable NASCAR to continue to deliver innovative fan-engagement opportunities for its sponsors—while also delivering the fan experience it has become known for.”

The 500-square-foot, glass-enclosed FMEC will be outfitted with state-of-the-art touch screens, television monitors and multiple seated viewing areas. Located at NASCAR Plaza in Charlotte, N.C., the facility is slated for initial testing in October, with a full rollout expected by the start of the 2013 NASCAR season in February.


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Toyota/SaveMart 350 in Sonoma, Calif., will air June 24 on TNT at 3 p.m. ET. For more information and a complete schedule, visit Follow NASCAR on or on Twitter: @NASCAR.

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