Press Release: March 26, 2012

HP Helps U.S. Storage Partners Expand Revenue Opportunities, Profitability with "100 Percent" Channel Initiatives

PALO ALTO, Calif. -- HP today announced two new sales initiatives that stimulate growth and expand revenue opportunities for U.S. channel partners. The new initiatives include:

  • The 100 Percent New Accounts Initiativedrives incremental revenue and a new level of predictability for HP Storage partners by funneling all sales of HP Storage products to new U.S. accounts through channel partners.(1)
  • The 100 Percent LeftHand and StoreOnce Initiative accelerates growth for HP partners by funneling all high-profit HP LeftHand Storage and HP StoreOnce Backup orders generated by new storage accounts or repeat customers in the United States through an authorized HP Storage partner.(1)

“The storage market continues to rapidly grow as businesses create and manage more and more information every day,” said Matt Troka, senior vice president of Product and Partner Management at CDW, an HP channel partner. “By pushing all new storage business to partners, HP has demonstrated its commitment to CDW’s success and, at the same time, is building additional trust and goodwill with the channel.”

Under the terms and conditions of the 100 Percent New Accounts Initiative, new registered sales opportunities of HP Storage products will be fulfilled by, and remain in, the channel. This includes high-growth HP Converged Storage products, HP 3PAR Storage, HP StoreOnce Backup, HP LeftHand Storage, HP IBRIX Storage, HP X5000 Storage and the rest of the HP Storage portfolio.

The 100 Percent LeftHand and StoreOnce Initiative includes commercial emerging-growth accounts, as well as state, local and education deals.

Both initiatives drive increased sales engagement for HP Storage partners with the HP direct sales force. Whether a sales lead is identified by HP or a partner, HP will always funnel these new business and up-sell opportunities through U.S. channel partners.

More customers, more deals, more margin
The new channel partner initiatives complement the recently announced HP ServiceONE Partner Support for Storage program, which enables qualified partners to pursue new business opportunities by combining HP and partner-branded services to bolster portfolios.

With access to sales, deployment and maintenance opportunities, partners have the potential to compete for and win significant customer deals, as well as increase profit margins.

“With these new programs, HP is driving more storage sales opportunities and profitable growth potential to reseller partners than any other vendor,” said Chris Riley, vice president, Americas, Storage, HP. “HP is helping partners increase revenue with HP 3PAR, HP StoreOnce and HP LeftHand products by bringing them more opportunities than ever before.”

HP’s premier client event, HP Discover, takes place June 4-7 in Las Vegas.

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(1) Any end-user account that HP has not sold storage to in the last three years. Deals registration is required to drive alignment. This strategic policy change becomes effective immediately for all new opportunities, whether identified by HP or by the channel partner. Implicit in this policy is the assurance that every registered Storage New Business Opportunity (NBO) is now guaranteed to stay in the channel. Outside of HP Global Accounts, opportunities where storage cannot be unbundled from the overall HP Solution, or select opportunities where HP is contractually obligated to fulfill direct, such as the public sector.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of cost reduction programs and restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2012 and HP’s other filings with the Securities and Exchange Commission, including HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP shall not be liable for technical or editorial errors or omissions contained herein.

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