Press Release: July 07, 2011

New Research Shows In-store Technology Critical for Retail Growth, Improving Customer Relationships

PALO ALTO, Calif. -- Seventy percent of retailers are empowering their employees with technology-enabled touch points to help their businesses to differentiate and evolve, according to a recent RSR Research report cosponsored by HP.(1)

By arming their staff with a range of technologies that provide relevant and timely information – such as digital signage, self-service kiosks, mobile devices and advanced point-of-sale (POS) systems – retailers can increase productivity and boost multichannel selling opportunities.

Other key findings in the June 2011 survey of nearly 100 retail executives from around the world include:

  • Retailers see valuable support in self-service kiosks (43 percent) and cross-channel customer and inventory synchronization technologies through real-time updates (70 percent).
  • Seventy-eight percent of retailers listed their modern POS systems as an important factor in the customer experience. Offering in-store rewards or coupons also is seen as critical (75 percent).
  • Fifty-seven percent of retailers believe delivering information to store-owned phones, tablets and PDAs has a lot of potential value. In 2010, only 21 percent perceived these solutions as valuable.(2)

“Customers have raised the bar, and successful retailers realize that the traditional means of educating employees and interacting with customers is no longer enough,” said Ray Carlin, vice president, Retail Solutions Global Business Unit, HP. “We provide a flexible store platform to help retailers deliver multichannel selling opportunities and a more engaging shopping experience.”

HP’s in-store solutions include the HP LD4200tm 42-inch Widescreen LCD Interactive Digital Signage Display, HP SignagePlayer mp8000 and HP Self-Service Kiosks. With these new technologies, retailers have the ability to run real-time promotions, share information more efficiently and locate and ship merchandise from other parts of the company to replenish out-of-stock merchandise.

The research report is available for download at “The 21st Century Store: The Search for Relevance.”

More information on HP’s retail solutions is available at Join the discussions on Twitter @HP_Retail and in the HP Retail Technology and Solutions LinkedIn group.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at

(1)The 21st Century Store: The Search for Relevance,” RSR Research, June 2011.

(2)The Customer Centric Store: How Retailers Engage Tech-enabled Customers,” RSR Research, June 2011.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2011 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2010. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Media contacts

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at