Press Kit: July 21, 2016

The Lab, powered by HP, combines technology, art and design at Panorama NYC


HP will bring the ultimate integrated experience to life at Panorama, an inaugural music and art festival taking place at New York City's Randall's Island Park on July 22 – 24, 2016.  In a first-of-its-kind partnership with The Verge, HP is powering The Lab, an experiential space at the festival that seamlessly blends the worlds of technology, art and design. From The LAB's mind-blowing projection mapping experience powered by HP Workstations and 'The Museum of Reinvention' artist installations to the HP-branded experiences, Panorama is laden with HP technology, giving young creators and artists a platform to innovate. Panorama is a way to show the world how HP is reinventing itself and focused on making innovative, immersive and impactful experiences through its technology.

Read more on the blog.

New York City Artists' Installations at The Lab:

  • Cotton Candy Theremin by Emilie Baltz & Philip Sierzega, Creative Coding by Charlie Whitney and Audio by Antfood, is an interactive performance piece that remixes the interface of making cotton candy by transforming it into a multi-sensory orchestration. By spinning a cotton candy cone over wisps of candy floss, festivalgoers trigger sounds and visuals that transform a Cotton Candy Machine into an instrument for play.
  • Visceral Recess by Future Wife, is a highly-responsive playground for festivalgoers. This inflatable structure encourages bouncing, hugging, rolling, and squeezing to create a unique auditory and visual environment that encourages its inhabitants to become more familiar with their intrinsic selves.  
  • Hyper Thread by Dave & Gabe, is a large-scale interactive sonic experience that invites the audience to explore, manipulate, and create sounds in real time through tactile engagement. Via a series of silk cocoons inside of a larger undulating silk envelope, tension and movement of the audience are translated into various components of the 3D soundscape and immersive lighting environment.
  • Infinite Wall by Gabriel Pulecio, is an interactive installation consisting of mirrors, lights, and sounds that responds to an individual's presence. Equipped with a motion sensor, the sculpture can capture the position of one or more festivalgoers and trigger a ripple in time resulting in an ever changing visual and auditory environment.
  • Giant Gestures by The Mountain Gods, manipulates the small finger gestures that we use to operate our mobile devices to suddenly become supersized body language movements through Festivalgoers will be given the opportunity to manipulate an oversized touch sensitive screen through the use of giant props. Tapping, swiping, and playing mini games takes on a new personality as simple micro gestures are reinterpreted for the human body.
  • The Art of Pinball by Red Paper Heart, reimagines the experience of a vintage pinball machine, into a tool of digital art performance.  The delightful clicks, hums, and whirs of a mechanical machine are all grounded in real tactile sensation.  The installation imagines the world around these tactile responses and explores what it means to turn pinball into an instrument of performance.  As festivalgoers play the game, visuals appear to emanate from the machine itself and rise above into dynamic compositions.  A player's actions become larger than life, turning a mere game into something to behold. 
  • Reflection Study by Zachary Lieberman, is based on a series of software explorations of how light reflects and refracts and the various patterns like caustics which emerge. A special light table will be created to allow the festivalgoers to interact, explore, and create with light and shadow in a playful and exploratory way.