Press Kit: February 08, 2010

HP at PMA 2010


At the 2010 Photo Marketing Association (PMA) tradeshow, HP is showcasing new digital photography and personal publishing solutions designed to accelerate the analog to digital transformation of the photo industry. With the industry’s largest personal publishing ecosystem, HP and its solutions help retailers and print service providers to profitably grow their photo offerings and enable consumers to capture and access dynamic content where they want, when they want, how they want – and bring it to life through the power of print.

Retail Publishing Solutions
At PMA 2010, HP is showcasing a range of retail and content partnerships and solutions, all designed to help retailers profitably grow their photo offerings and capitalize on the industry’s digital transformation and allow consumers to tap into an unrivaled portfolio of personalized printed merchandise. The new offerings are part of the industry’s most extensive ecosystem of imaging and printing solutions.

Graphic Arts Solutions
At PMA 2010, HP’s Graphic Solutions Business is building on its momentum in the creative professional and print service provider markets with new solutions, expanded functionality and increased availability for photo applications.

Digital Photography Solutions
At PMA 2010, HP is showcasing its latest digital cameras and camcorders. HP’s focus is on point and shoot cameras with the latest new features at competitive price points.

Anaheim Convention Center
800 W Katella Ave
Anaheim, CA 92802
HP Booth #3120


DIMA Luncheon Keynote: Transforming the Photo Industry

HP Speaker: Vyomesh Joshi (VJ), Exec. Vice President, Imaging and Printing Group

When: Saturday, February 20 11:45 AM - 1:00 PM
Where: Ballroom C, 3rd Floor



Photo Imaging Manufacturers & Distributors Association (PMDA) Visionary Award Dinner

VJ is honored to be the recipient of the 2009 PMDA Visionary Award. The PMDA awards are given annually to persons who have significantly contributed to the imaging industry throughout the year, or throughout their careers, and have had a positive and meaningful impact on the business of photography.

When: Saturday, February 20 7:00 PM
Where: Platinum 10 Ballroom, Anaheim Marriott



DIMA PANEL D33: “Photo Publishing: Photo Publishing Software Shoot-Out"

HP Speaker: Jorge Simal, Retail Publishing Solutions, HP
With all the options of photo publishing software on the market today, which one is best for you? Industry leaders have innovated and new players have come on the scene. This session will line them up side-by-side to demonstrate only the highlights, only the new features

When: Saturday, February 20, 10:30 AM - 11:40 AM
Where: Room 304C




DIMA PANEL D43: “Photo Publishing: ‘Dry’ Printer Roundup”

HP Speaker: Alex Liff, Retail Publishing Solutions, HP
What new printing equipment will let you break into the photo publishing market or take your current photo publishing operation to the next level? This unique format will “interview” equipment vendors to reveal which equipment is best for your operation

When: Saturday, February 20, 1:00 PM - 2:10 PM
Where: Room 303A



DIMA PANEL D41: “Commercial Imaging: Fabric and Other Profitable Substrates for Inkjet Printing"

HP Speaker: Claudia Barbiero, Graphics Solutions Business, HP
Go beyond using canvas and watercolor paper for inkjet products. Fabrics and other textiles have become more and more popular in the display graphics world and other specialty applications. This session will highlight some of the coolest alternative media available, as well as tips for handling and finishing.

When: Saturday, February 20, 1:00 PM - 2:10 PM
Where: Room 304A



DIMA PANEL D76: “Photo Publishing: Advanced On-Demand Variable Data"

HP Speaker: Yishai Amir, HP Graphics Solutions Business
Many in the photo industry are familiar with the capabilities of digital printing equipment when it comes to photo books and calendars. However, an entire market exists – using the same or similar digital printing equipment – that has nothing to do with “photo” products. Learn about the possibilities of new markets for your business, using digital printing and finishing equipment
When: Monday, February 22, 1:00PM - 1:50PM
Where: Room 304B


Retail Publishing Solutions

Images & Photography

Graphic Arts Solutions

Images & Photography

Digital Photography Solutions

Images & Photography