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August 25, 2016
HP takes aim at 'visual hacking’ with new integrated privacy screens
World’s only notebooks with built-in feature that helps block unwanted “shoulder surfing.”
By Amanda Naranjo, Corporate Communications Intern, HP Newsroom

Keeping information on a PC secure is important. Consumers and corporations alike take great steps to keep their files safe – creating hard-to-crack passwords, installing powerful anti-virus software and securing their wireless connections.
But there’s one area where many of us remain exposed – the computer screen itself. Whether we’re tapping away at a busy airport terminal or a neighborhood coffee shop, an exposed screen allows sensitive information to be viewed by anyone who just happens to glance over our shoulders.
On the business side, “visual hacking” or “shoulder-surfing” – is an increasing concern for company CIOs who are tasked with managing a new crop of highly mobile workers, with almost 60 percent reportedly taking their work outside office walls, according to Pew Research Center.
HP, along with partner 3M, has found a way to address this largely-overlooked security gap. Today, HP unveiled the world’s only notebooks with integrated privacy screens. HP Sure View, a new integrated feature of the HP EliteBook 1040 and EliteBook 840 laptops, helps protect against visual hacking with the press of a single button.
“Today’s millennial workforce is increasingly mobile, creating new data security challenges for businesses as confidential information can be more easily hacked from a user’s screen – a process called visual hacking,” said Alex Cho, vice president and general manager, Commercial PCs at HP. “The addition of HP Sure View to our PC security solutions helps address the risks associated with visual hacking and gives customers the freedom to work more confidently and productively in public spaces with the touch of a button.”


How HP Sure View works
HP Sure View, developed with innovative 3M privacy technology, eliminates the need to apply an external filter onto a laptop to safeguard onscreen information. With one keystroke , users toggle into a “privacy mode” and the screen appears dark to those not viewing it from head-on.
This feature reduces up to 95 percent of visible light when viewed at an angle, making it difficult for others to view information on the screen. Users, however, have a clear view when looking directly at the screen, allowing them to work securely without fear of confidential data exposure in open spaces or close quarters such as an airplane, commuter train or bustling coffee shop.
Unlike external filters that need to be applied to the screen, Sure View is always with you, since it’s an integrated feature in the display. It’s also less costly than separate privacy, anti-glare and other filter accessories over the life of the notebook, depending on features and sizes.
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