Trade Book

Safeguard your printed book profitability
with HP digital printing.

Facing tough pressure from ebooks and the increasingly dispersed sales channels for printed books, today’s trade book market demands greater supply chain agility and efficiency.

It’s time to shift your focus from the cost of books made, to the cost of books sold. Short-run production – best handled with digital printing – must become part of your inventory strategy.

Improve your supply chain efficiency
  • Better match production to sales, to reduce under-stocks and overstocks.
  • Leverage a hybrid production model for high-volume titles – Use digital printing at the beginning and end of the lifecycle; and offset production during the high-volume mid-life.
Get to market faster, and stay there
  • With no make-ready processes, you can get books into your customers’ hands faster.
  • Reduce shipping and warehousing costs by printing shorter runs in locations closer to customers.
Extend the life of a title indefinitely and revitalize your backlist
  • Produce any size print run, from one to thousands, efficiently and cost effectively.
  • Retain your copyrights by easily keeping your titles in print.

HP Indigo Digital Presses and HP High-speed PageWide Web Presses, offer outstanding high-quality printing, exceptionally accurate color, and support for the most common trade book formats, paper stocks and finishing requirements. HP offers economic solutions at all quality and ink coverage levels, delivering the digital printing solutions you need for more efficient, competitive and successful trade book printing.

HP digital technology is empowering companies the world over

CPI thumbnail video


Success story video

Share the bright future CPI sees using color to add value to special editions, with the HP T350 Color PageWide Web Press.
(PDF, 922KB)
ODS thumbnail video


O’Neil Data Systems
Success story video

Learn from O’Neil Data Systems’ success printing large volumes of 100% personalized content, at a profit.
(PDF, 409KB)
King Printing thumbnail video


King Printing
Success story video

Find out how King Printing accelerated its trade paperbacks business with two HP T350 Color PageWide Web Presses.
(PDF, 640KB)
McPherson thumbnail video


Success story video

Get the details on McPherson’s short-run publishing success with HP digital presses.
(PDF, 443KB)
See how digital presses continue to grew Prol Gráfica’s Book Factory business by 200% year-on-year
(PDF, 1.2MB)

Take the next step

Register now to download valuable industry white papers providing in-depth insight on the shift to digital. You can also inquire about upcoming roadshows and events.