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The benefits of blended reality

The benefits of blended reality

January 2015

Devices like the Oculus Rift, Google Glass, and other virtual reality tech—designed to change the way people interact with computers—continue to top the headlines. But while these devices may change the way we view a computer screen, they do very little to change the way we interact with it. And that means they may have only a limited impact on the things that matter to small and medium businesses, improving the bottom line. Enter Sprout by HP, a true new wave device that promises to bring the benefits of blended reality to the office environment.

What is blended reality?
Blended reality is a combination of technologies that offers not just new viewing methods, but new input methods as well that all come together to help foster innovation. And a combination of input and output is the crucial difference for small- and medium-size businesses. It allows blended reality to directly affect your workflows to help you and your employees work more efficiently and creatively. Let’s go through some possible scenarios to see how it works, and how it can help you.

Scenario 1: Personalizing the pitch
Appearances matter. In e-commerce, customers place more importance on the image than on product-specific information, a long description, or even ratings and reviews [1]. So how do you keep your ad or presentation from looking distressingly generic in the face of looming deadlines? By bringing in fresh material. Sprout by HP’s High-Resolution Camera and Intel® RealSense™ 3D Camera make incorporating new product samples, patterns, and other sources of inspiration a snap.

Watch how Sprout by HP works

Scenario 2: Collaborating effectively
When employees aren’t working together, results suffer. In fact, 86 percent of employees and executives cite lack of collaboration or ineffective communication for workplace failures [2]. But how do you foster cooperation in your office environment? By eliminating the work silos that exist between designers and others. Sprout by HP’s intuitive touchpad and projector make it possible for non-technical team members to contribute, and help designers avoid having to break up their workflows between analog and digital.

Scenario 3: Elevating PowerPoint
What do you do when your sales person has a great idea for a personalized pitch, but your designer is too busy to execute it? Sprout by HP workspace apps make it simple for even non-designers to capture and manipulate content—and then incorporate it into presentations—so whoever has the best insight can always contribute.

Scenario 4: Brainstorming without boundaries
It’s no coincidence that 90 percent of top companies designed roles to be flexible enough to respond to immediate projects [3]. The best ideas, after all, often come from unexpected places. But how do you implement that kind of flexibility into your own company’s roles and brainstorms? With Sprout by HP, users can combine print and digital resources, internet searches and sticky-note sketches, video and audio inputs, all on one platform. That kind of freedom to create helps novel solutions emerge.

Scenario 5: Getting physical
You’ve got a great idea, and even a great mockup. Now, how do you translate that idea into a tangible object or prototype that will really make a splash? Coming soon, the answer may be HP 3D printing with Multi Jet Fusion™ technology [4]. The 3D printer market is expected to grow by over 500 percent in the next five years, showing a clear demand for this final aspect of blended reality [5].

Great companies know that good ideas can come from anywhere. 90 percent of the best companies let employees bypass the chain of command with an excellent idea [6]. That’s why new wave technology shouldn’t be limited to just new ways to see a computer screen. Sprout by HP and coming-soon 3D printing technology can offer your office more capability, more freedom, and fewer barriers to entry for your staff.

Shop the new wave of technology today
sprout by HP
HP blended reality
HP 3D printing with Multi Jet Fusion™ technology

[1] MDG Advertising, It’s All About the Images, 2012.
[2] Salesforce, Is Poor Collaboration Killing Your Company?, 2012.
[3] Hay Group, Best Companies for Leadership survey, 2013.
[4] HP Multi Jet FusionTM technology leverages proprietary HP Thermal Inkjet technology, enabling lower cost systems that output similar quality to more expensive devices—such as selective laser sintering (SLS)—and speed.
[5] Canalys, 3D printing market to grow to US$16.2 billion in 2018, 2014.

Intel and Intel RealSense are trademarks of Intel Corporation in the U.S. and/or other countries.
PowerPoint is a U.S. registered trademark of the Microsoft group of companies.