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How to build a CRM solution

How to build a CRM solution

July 2015

Make smart tech moves today; Get new customers tomorrow

Just as businesses are no longer simply “brick and mortar”, the doors opening to them have changed. Customers see what you have, interact with you, and purchase products through a variety of mobile devices. Using customer relationship management (CRM) and business intelligence (BI) applications can help you respond to customers’ needs and offer attractive new services through real-time data analysis. How can small and midsized businesses (SMBs) set things in motion to build stronger customer relationships through these “virtual doors”?

Look for these five attributes
Our mobile experience needs to be on par with what we experience via a wired connection when cyber-shopping or interacting online. That means no glitches or downtime, smooth and easy access, and secure connections, ensuring trust.

Consider the entire IT infrastructure when building a CRM solution. For complex data-intensive applications such as personalized recommendations, targeted advertising, and intelligent services, the scalability and low-latency of the servers, storage, and network all come into play.

Although simplicity, reliability, and affordability may be first and foremost in your mind, also look for these attributes:

  • Bandwidth and scalability
  • Automated, dynamic, and reliable products
  • Virtualization technologies, enhancing scalability and resource management
  • Open solutions, to ensure interoperability
  • High-performance and low-latency, supporting analytics
  • Robust, distributed security
Let your customers in and keep the bad guys out
HP Just Right IT wired and wireless products are simple to set up, easily managed, and economical, often combining multiple functions in a single box. With the bandwidth to support increasing numbers of mobile devices and delay-sensitive applications, they deliver predictable connectivity and service levels. Factory-installed security settings safeguard data transmissions from the get-go and can be configured for greater protection.

Two new products include:

  • HP 365 Cloud-Managed Dual Radio 802.11ac Access Point, delivers the latest Wi-Fi technology, with 1.3Gbps in the 5GHz frequency band and 600 Mbps in the 2.4GHz band to support increasing mobile device densities and video.
  • HP 5400R Switch series, improves the overall customer experience without having to rewire the network. Its SmartRate multi-gigabit ports adjust from 1 GbE, 2.5 GbE, 5 GbE, and 10 GbE, depending upon the data flow. OpenFlow enabled, it’s ready to virtualize when you are.
Power your CRM solution with the right servers
Once data is captured, advanced analytics work to determine what, if any, action should be taken. Real-time streaming then delivers key customer insights that can affect your customer’s satisfaction. Power and performance is critical to being able to query a data set fast enough.

HP ProLiant servers are ideally suited to run BI applications, with fast compute, memory, and I/O performance. In-memory processing provides greater analytic flexibility without the administrative overhead of index creation and maintenance. Inherent virtualization technologies help businesses make the most of their resources and provide extensibility.

The newest family of HP ProLiant Gen9 servers includes:

  • HP ProLiant DL580 Gen9 Server, the 4-socket cornerstone for high-performance, data intensive and virtualized workloads. Its rock-solid reliability, performance and availability make it ideal for business intelligence and database applications.
Optimize your CRM solution with performance-driven storage
Low-latency, high-performance storage is a must. HP storage balances cost and performance with simple set up and management, scalable performance, reliability, and high availability.

SMB storage options for BI/CRM solutions include:

  • HP MSA 1040 and MSA 2040 storage arrays, delivering greater performance, entry-level SAN capabilities. The controller architecture allows users to extract full benefits from the latest storage technologies such as SSDs, improving latency.
  • HP StoreEasy Storage, providing optimized, efficient, and highly available storage to easily address file and application storage. It economically supports large numbers of users and growing volumes of files such as documents, images, audio files, and videos.
Consider Just Right IT
Small and midsized businesses need the same tools required by larger enterprises, just right-sized for their particular needs. HP Just Right IT products are designed to work together, simply and reliably. They can be managed with one consistent interface, and integrate into multi-vendor environments. If you thought you couldn’t afford an effective CRM solution to help you acquire and retain customers, think again. HP may have just the right solution for you.

To learn more, visit HP Just Right IT