Brand Store Zagreb Mikronis

HP Brand Store was opened jointly with our retail partner Mikronis in Arena Center in Zagreb and it is the first specialized HP store opened in Croatia. The opening of the Brand Store is in line with the goal of keeping and strengthening HP’s leading position in Croatia. Moreover, we expect the Store to additionally present HP’s values and qualities as well as the all latest and best products.

The Brand Store’s interior design was inspired by the idea of creating a warm, attractive and interesting surrounding, where HP can convey to its clients and customers its passion for technology. Furthermore, the initial idea was to make the retail space different from the typical stores selling PCs by providing more space and light as well as an inspiring interior design. HP’s products have been grouped based on usage scenarios, such as home entertainment, mobility, SMBs or printing, thus making it easier for the customers to find particular HP’s products and compare them with other products, as well as play or initiate interaction with them. PCs and other devices are plugged in and are ready to be used so you could learn about and experience onsite HP’s entire offer and lineups designed for particular lifestyles and interests. Finally, the Brand Store provides you, customers and owners of small businesses with the support from the Store’s expert teams, whose aim is to assist in choosing the products that will best suit your real needs and desires.

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