Press Release: 12. February 2010

Positive Images Installs HP Indigo press 5500 to Provide High Quality Digital Print

New Press Enables New Business Wins and an Increase in Projected 2010 Turnover

BARCELONA, Spain, 12 January 2010 - Installed in October 2009, the new press has enabled this leading PSP to provide new, commercial products and better facilitate its web-to-print service - winning the company new business and significantly increasing its predicted turnover for the first quarter of 2010.


"We needed to enhance our digital offering and chose the HP Indigo press 5500 knowing that it could achieve high quality digital print." says Danny Sullivan, managing director, Positive Images.  "In the past, we have had agencies turn down our tenders simply because we didn't have an HP press at our production site. Now, of course, these companies know that we can produce the high-quality prints they are looking for on short-run commercial print jobs. Already this increase in business will potentially provide us with L75,000 to L100,000 in additional revenue for the first quarter of 2010."


Working for mainly advertising and marketing agencies, brand consistency across all printed materials is crucial to Positive Images. The company therefore needed a digital printer that would accurately reproduce colours to its customers' brand guidelines.


"Our HP Indigo press 5500 is capable of seven colour printing, but so far we haven't needed to use more than four due to the outstanding colour reproduction achievable with just these standard inks. In addition, we no longer have to change the artwork files before sending them to print as the HP Indigo press 5500 matches the colours for us. We recently completed a job for which we were convinced we would need to order a special ink, but the colour matching was so precise that there was no need, and the client was amazed by the finished product. In fact, when we showed one of our customers two campaigns, one printed on the HP Indigo press 5500 and the other printed on our litho press, they couldn't tell the difference!" says Sullivan.


The quality of the prints produced on an HP Indigo press 5500, is due to the HP ElectroInk liquid ink technology and robust colour management with HP Professional PANTONE(R) emulation and ICC profiles. 


"Now that we can offer consistently high quality digital prints we actively encourage our clients to go for quality not quantity - i.e. create personalised, targeted mailings, in line with today's data-driven trends, rather than producing lots of generic campaigns. We find that personalised correspondence receives a much higher response and therefore the campaign will be much more successful," continues Sullivan.


Positive Images ran its first variable data printing (VDP) job on its HP Indigo press 5500 in December 2009. The VDP capabilities combined with the quality achievable with the HP Indigo press, has also enhanced the company's web-to-print service and enabled them to win new business from new and existing customers.


Sullivan concludes, "As well as the positive experiences we have had with the HP Indigo press 5500 itself, we have also been very appreciative of the fantastic support from HP.  They have been involved in training workshops for our staff and they drop by regularly, often unannounced, to see how we're getting on. This is our first HP installation and when you have never worked with a company before, this kind of aftercare really makes a difference. Their genuine, proactive interest in Positive Images also sits well with our own approach to customer service and makes HP, and its technology, an extremely welcome addition to the Positive Images family."


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Bespoke for HP
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