EMEA Region Release: 17. April 2014

Telyco Delivers New, Improved Customer Experience in its Movistar Stores with HP

HP ElitePads eliminate the physical barrier of the sales counter
Spain, April 8, 2014 — HP today announced that Teleinformatica yComunicaciones (Telyco) has selected HP ElitePad 900 tablets to improve the customerexperience and boost staff productivity at its Movistar stores.

As part of a wider technology and business process renewal at itsstores, Telyco will implement HP ElitePad 900 tablets in eachMovistar store throughout 2014. As well as providing connectivityto Telyco’s private cloud and enabling video-conferencing viaMicrosoft Lync 2013, the new HP ElitePads will eliminate thephysical barrier of the sales counter, allowing sales staff todemonstrate products and services, respond rapidly to queries andinteract more easily with customers in all parts of the store.

A member of the Telefonica Group, Telyco provides the Goup’sdistribution services, landline telephony, mobile telephony,internet connection, PCs, peripherals, multimedia products andservices for consumers, professionals and SMBs. As of March 2014,Telyco operates 284 Movistar stores across Spain, staffed by 1,200point-of-sale professionals.

“HP supported us from thebeginning with a pilot in one of our stores which allowed us to seefirst-hand the features and capabilities of the HP ElitePads.”says Antonio Bueno Béjar, Microsoft Infrastructure Responsible,Telyco. “We were able tocheck both the technical viability of the project and confirm thatthe devices would give us many opportunities to evolve our businessmodel of customer attention. Mobility is no longer just anillusion.”

Combining the capabilities and connectivity of a PC with theversatility and mobility of a tablet, HP ElitePad 900s will givestaff in Telyco’s Movistar stores ready access to all thetechnology and services available as they move around the store.The HP ElitePad Expansion Jacket will enable them to use devicessuch as ID validation, electronic signatures or card readers.

To support this increased mobility, Telyco has upgraded its privatecloud architecture to approximately 300 virtual servers, providingstaff with the resources and technology they want, on-demand, wherethey want it. Once the HP ElitePads are in place, Telyco will adaptits business process to take full advantage of the technology inits daily relationship with customers.

“Businesses like Telycowho want to gain business value from IT are moving away from thetraditional workspace desktop model towards a mobile platform andintegrating cloud into their IT structure,” says SalvadorCayón,PPS marketing director, HP Spain. “As expectations for access toinformation anywhere, anytime increase, HP ElitePads will giveTelyco a competitive advantage by enabling new and effective waysof engaging with customers.”

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