Press Release: 04. July 2012

Pureprint Group to enter next phase of digital print with HP Indigo 10000 Digital Press beta

Benefits of new B2 format press include new applications, increased productivity and features for sustainable printing

BARCELONA, Spain, 04 July 2012 - HP today announced that Pureprint Group Ltd, of Uckfield, East Sussex, UK, will be one of two British companies to beta test the new HP Indigo 10000 Digital Press, driving the development of this highly productive,  versatile press and spearheading the introduction of new applications not previously addressable by digital printing.

For large, high-end commercial printers like Pureprint, the launch of a B2-format HP Indigo Digital Press is significant because it takes digital print deeper into the production mainstream.

"Digital has played a big role in Pureprint's recent expansion," said Aaron Archer, technical director, Pureprint Group. "Our HP Indigo presses have enabled us to achieve 50 per cent year-on-year growth in digital print production for each of the past three years. The 10000 press will enable us to extend our digitally printed portfolio to include a range of new applications.

"New size formats for brochures, folders, posters, book covers, and packaging applications will now be possible, as well as cost-effective, higher volumes of other commercial products," Archer continued. "This is important because against a background of shorter print runs, we're able to achieve more for our customers."

Pureprint's broad customer base includes over 50 per cent of the FTSE 100 companies, graphic designers, luxury retailers, fine art publishers, universities, charities and other companies requiring image-conscious printing.

"'This new press will be an integral part of our expanding range of marketing services, providing targeted, personalised printed output for variable data publishing and multi-channel, analytic-driven campaigns," said Archer.

The press, formally launched at drupa 2012, has a 750 x 530mm format, produces up to 3450 B2 sheets per hour (4/0) or up to 4600 B2 sheets in Enhance Productivity Mode or  up to 2 million B2 sheets per month. It significantly moves the cross-over point(1) to about 2300 pages, almost double the cross-over point for the HP Indigo 7500 Digital Press.

Leading the way to a sustainable future

"The Indigo 10000 press looks to be the next significant development in the production of bespoke, personalised printed communications, not only from productivity and print quality perspectives, but for its sustainability benefits as well," said Richard Owers, director at Pureprint Group. "A B2 press with variable data capability that also prints pure colour reproduction and reduces environmental impacts is highly attractive to us and our clients."

Responsible printing strategies are increasing, according to Owers, as customers seek to achieve higher returns at lower environmental and financial cost.  For Pureprint, this is familiar territory and has been key to its environmental achievements. In 2002 Pureprint become the first CarbonNeutral® printer in the world. It received the Queen's Award for Enterprise for Sustainable Development in 2003 and 2008 and became the first printer to receive Graduate Status from the World Wildlife Fund Global Forest and Trade Network for responsible paper purchasing in 2011.

One of the HP Indigo 10000 Digital Press's environmental features that interests Pureprint is minimal start-up waste, which maximises the proportion of sellable prints. Other environmental advantages are: consumables designed for waste reduction; use of recycled and recyclable materials; energy management and recovery; and imaging oil recycling.

Pureprint Group plans to install the HP Indigo 10000 Digital Press in September 2012 and test it until mid-2013.

More information is available at or follow HP on

(1) Compared to the HP Indigo 7500 Digital Press. The cross-over point is the number of copies below which it is more cost-effective to print digitally.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

About Pureprint Group
Pureprint Group is a dynamic, privately owned, award winning print and marketing solutions provider with a unique and long-established environmental ethos. The 170-strong group has a turnover of £25 million and operates in several market sectors producing corporate, City, creative and fine art.  Pureprint Group is CarbonNeutral®,  ISO 14001 and EMAS accredited and has developed the highly acclaimed pureprint™ environmental printing system. For more information please visit

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