Press Release: 15. May 2012

Brazil's Digipix Launches AgX-Replacement Ecopix Photo Printing Service Using HP Indigo WS6000p

BARCELONA, Spain, 15 May2012 - HP today announced that Digipix, a leading internet-basedphoto service in Brazil, is launching the first digital solutionfor producing 100 x 150-millimetre (4 x 6-inch) commercial cutphoto prints using HP Indigo Digital Press technology.

Digipix currently producesall of its 4 x 6-inch commercial cut prints using silver halide(AgX) technology. The company's new solution, Ecopix, is producedwith the HP Indigo end-to-end solution for photo prints; the HPIndigo WS6000p, a web-fed digital press with colour image qualitythat meets silver halide quality; and the GMP LAMIMASTER-34, anin-line laminator, with real photo base paper from FelixSchoeller.

Available immediately,Digipix's Ecopix offering produces high-quality prints with a fastresponse time.  HP is showcasing samples of the new Ecopix solutionat the drupa tradeshow in Hall 4.

"Digipix is proud to bethe first company in the world to produce 4x6 prints made on the HPIndigo WS6000p," said Marco Perlman, founder and chief executiveofficer, Digipix. "Brazilian users will experience thishigh-quality product with the added benefit of an environmentallyfriendly production process."

In conjunction with therelease of Ecopix, Digipix is launching a special limited-timepromotion offering customers up to 50 free 4 x 6-inch prints,ordered through its website,

"HP Indigo'sindustry-leading quality creates a unique opportunity to provideexcellent photo imaging at a lower price point than traditionalsilver halide and with a clear environmental advantage," said AlonBar-Shany, vice president and general manager, Indigo division, HP."Digipix's Ecopix solution takes our proven advantages into a newmarket for consumer photos."

The web fed HP IndigoWS6000p Digital Press is a high-quality, economical alternative tosilver halide for consumer photo and professional portraitprinting.  It can be configured with an optional in-line GMPLAMIMASTER-34 laminator for professional portrait quality withluster effect or glossy finish for consumer prints on a range of HPIndigo-certified photo media, including real photo paper.

Available now, the HPIndigo WS6000p features HP Indigo's exclusive six-colour digitalpress photo imaging using Light Cyan and Light Magenta inks. Thelight inks reduce granularity, providing smoother images and tonetransitions,(1) as well as a true photo look and feel. The presscan produce 4,800 six-colour, 203 x 254-mm (8 x 10-inch) prints perhour, or more than 25,000 4 x 6-inch prints per hour, enabling asingle press to replace multiple silver halide minilabs.

While Digipix is using theHP Indigo WS6000p for cut-print production, HP Indigo also offerssilver halide replacement solution based on the new HP Indigo 7600and 5600 digital presses.

More information about HPIndigo solutions for the photo market is available at, andthrough the HP Graphic Arts Twitter feed at YouTube channel at or follow the conversation using the #HPdrupa hashtag.

(1) Comparison based onprints produced with CMYK plus light cyan and light magenta inks,compared to prints produced with CMYK inks.

Digipix offers professional and amateur photographers a wide rangeof print services, including cut prints, photo gifts and photobooks.  Based in Sao Paulo, Digipix has been named for the past twoyears to Exame PME magazine's list of the country's fastest growingenterprises.

HP creates new possibilities for technology to have a meaningfulimpact on people, businesses, governments and society. The world'slargest technology company, HP brings together a portfolio thatspans printing, personal computing, software, services and ITinfrastructure to solve customer problems. More information aboutHP (NYSE: HPQ) is available at


Vanessa Ribeiro, HP
+34 682 794 816  

Ben Dodson
Bespoke for HP
+44 (0)1737 215 200

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08174, Sant Cugat del Valles

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