Press Release: 08. August 2011
Topics: Graphic Arts

Harrier LLC uses HP Indigo portfolio to provide brands with new e-commerce photo service

BARCELONA, Spain, 08 August2011 - Leading UK photo finisher, Harrier LLC (part of DistrictPhoto Inc.) is using its extensive portfolio of HP Indigo pressesand its new cutting-edge photobook creation software to offer a newroute to market for brands and retailers interested in supplyingphoto products.

Combining Harrier LLC'sextensive digital print capabilities of six HP Indigo 7000 DigitalPresses and an HP Indigo press 5000, with a comprehensive softwaresolution, Harrier LLC will provide brands with aneasy-to-implement, fully customisable web-to-print photo service,hosted on the brand's own website. The service can be added to thebrand's existing product range as a complementary, or completelynew, revenue stream and can include an array of different photoapplications, such as photobooks, canvases, customised mugs andclothing.

"The photo market is ripewith new business opportunities," said Julian Marsh, businessdevelopment consultant, Harrier LLC. "Harrier LLC is one of themost successful photo finishers in the country and was previouslyusing its powerhouse of HP Indigo presses to fulfil an enormousdemand for high-quality photo products, generated by their photoservice, Truprint. However, this demand typically peaks atChristmas time and the company was looking for a way to grow pagesthroughout the year."

With a reputation forhigh-end photo products and print quality, Marsh saw the synergybetween HP partner, TAOPIX™, and HP Indigo technology.  Thecollaboration between the two would enable Harrier LLC to offer anew solution that provides brands with an end-to-end service,allowing them to quickly and easily extend their product portfolioto include premium photo goods.
Marsh continued, "The new fully-branded photo service invitescustomers to create the photo product of their choice bydownloading TAOPIX™ software - again, branded by the operatingcompany - and then submit their product for printing. Harrier LLCfulfils the print and finishing, giving the brand in question thesecurity of working with an established photo finisher, powered bya fleet of reliable and productive HP Indigo presses." 

TAOPIX™'s flexible andinnovative software enables businesses to quickly set up as asupplier of photo products. It is traditionally purchased byprofessional photo labs and print service providers looking tobreak into photobook production.
Harrier's end-to-end photo solution is scalable to fit into anybusiness model.

Marsh concluded, "We'vealready had significant interest in this new offering from avariety of well-known brands. For some, the expansion intosupplying photo products seems a very natural extension to theirexisting product portfolio and for others, it's a leap into acompletely new sector. However, with our solution, both can easilyimplement a new photo service and brand it as their own, givingtheir customers the assurance that they are continuing to dealdirectly with the brand they know and love.

"With this opportunitypromising brands an easy, secure and flexible route to thelucrative photo market; it's clear why we've seen such a hugeinterest in the photo service to date, and we're confident thisservice will be a great success in the future."

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TAOPIX™ Limited is aprivately-funded software development company established in 2007in Newcastle upon Tyne, United Kingdom. The company hasinternational offices in Singapore and the United States ofAmerica.

For TAOPIX, the primaryfocus is to provide a superior photo book platform to digitalprinters and professional photo labs. Its mission is to provide aquality, robust product supported by the development of long termchannel/end user partnerships; high growth through volume photobook sales; an outstanding commitment to post-sales support, and,of course, the desire to be the world's number one photo booksolution.

A global network of 30distributors, operating in over 50 countries, has been establishedto meet the demand for sales and support of the product.

About HarrierLLC

Harrier LLC, (part of theDistrict Photo Inc group), is a leading player in the Digitalprinting/Photo-gifting space, providing high volume, personalisedand customised gifts and digital prints for its own Truprint brand,and also "white label" personalised gifts for several top highstreet brands. Our strategy and vision is to be the UK's leadingprovider of digital prints and photographic gifts through buildingstrategic partnerships with major corporate customers.  We arealready working with Snapfish (a division of HP) and other majorhigh street retailers, and are shortly to go live in the Europeanmainland.

For more informationcontact Julian Marsh ( 185 260.


Jonathan Graham, HP
+49 (162) 263 3046

Ben Dodson
Bespoke for HP
+44 (0)1737 215 200

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Cami de Can Graells, 1-21
08174, Sant Cugat del Valles

About HP Inc.

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