Press Release: 14. June 2011

HP Helps Telecoms Grow Revenue with On-demand Cloud Services for SMBs

ASIA PACIFIC, June 14, 2011 – HPEnterprise Services today announced enhancements to the company’shybrid delivery cloud solutions, offering telecom companies theagility they need to quickly enter the small and medium-sizebusiness (SMB) market with revenue-generating on-demandcommunications services.

HP Cloud Services Enablementfor Communications as a Service(HP CSE for CaaS) enables communications serviceproviders (CSPs) to help their SMB customers take advantage ofutility pricing and the flexibility of the on-demand servicesmodel. HP CSE for CaaS is part of the broader HP CSE for CSPportfolio, which also includes solutions for Infrastructure as aService and Device Management as a Service.

HP CSEfor CaaS enables wireless, wireline and broadband companies tooffer SMBs a "one-stop shop" for IT and communications servicessuch as messaging, collaboration and automated voice services.

Byleveraging cloud services and paying only for what they use, CSPscan offer their SMB clients the ability to: 

  • Improve productivity and create a competitive advantage withaccess to state-of-the-art communications services.
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  • Maximize their IT budgets with predictable costs and minimalcapital investment.
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  • Mitigate risks of deploying new technology, enabling SMBs tofocus less on IT systems and more on core business objectives.

ForCSPs, HP CSE for CaaS enables CSPs to transform their traditionalbusiness models and build new sources of revenue with on-demandcommunications services that SMBs can consume from customizedbundles that suit their specific business needs.  

"CSPscan drive revenue from the growing cloud-based services market withthese new HP solutions," said David Sliter, vice president andgeneral manager, Communications and Media Solutions, HP EnterpriseServices. "HP CaaS, along with HP’s ability to bridge IT andtelecom requirements, enables CSPs to get to market quickly with‘pay as you go,’ on-demand services that SMBs need."

HP cloud solution offersrapid time to revenue and flexibility
HP CSE for CaaSenables CSPs to quickly launch a cloud service business. Theplatform accommodates a wide variety of on-demand services fromCSPs and third parties, and accelerates time-to-market with threepre-integrated service families for SMBs:  

  • Messaging: Based on Microsoft® Exchange 2010, these servicesinclude full-featured email, calendar, contact management,integrated voice mail and email archiving. 
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  • Collaboration: To drive cooperation among remote teams, HP hasincluded Microsoft SharePoint 2010 for improved productivity andbusiness process management; HP Virtual Room for full-featured webconferencing; and HP Audio Conference, a reservation-less solutionthat can be combined with HP Virtual Room.
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  • Business Voice: Enabling SMBs to handle incoming calls in anautomated, professional manner, HP has pre-integrated systems basedon the HP Network Interactive Voice Response, including AutoAttendant, Virtual Office Receptionist, Automatic Call Distributionand Call Recorder.

Thecore of HP CSE for CaaS is the HP Aggregation Platform for Softwareas a Service(HP AP4SaaS). It enables CSPs to integrate andcohesively present a wide variety of SaaS services via a newmarketplace portal.

Theplatform automates key processes such as provisioning, activation,mediation, charging, revenue settlement and service assurance. WithHP AP4SaaS, CSPs can create cost effective cloud services bundlesthat simplify procurement and usage for SMB customers.

The HP AP4SaaS is the foundation for otherofferings in the HP Cloud Service Enablement portfolio suchasHP CSE for Device Management as aServiceandHP CSE for Infrastructure as aService, whichisbuilt onHP CloudSystem ServiceProvider

More information is available atwww.hp.com/go/CSE4CSP.

About HP
HP creates new possibilities for technology tohave a meaningful impact on people, businesses, governments andsociety. The world’s largest technology company, HP brings togethera portfolio that spans printing, personal computing, software,services and IT infrastructure at the convergence of the cloud andconnectivity, creating seamless, secure, context-aware experiencesfor a connected world. More information about HP (NYSE: HPQ) isavailable athttp://www.hp.com.

This news advisory containsforward-looking statements that involve risks, uncertainties andassumptions. If such risks or uncertainties materialize or suchassumptions prove incorrect, the results of HP and its consolidatedsubsidiaries could differ materially from those expressed orimplied by such forward-looking statements and assumptions. Allstatements other than statements of historical fact are statementsthat could be deemed forward-looking statements, including but notlimited to statements of the plans, strategies and objectives ofmanagement for future operations; any statements concerningexpected development, performance or market share relating toproducts and services; any statements regarding anticipatedoperational and financial results; any statements of expectation orbelief; and any statements of assumptions underlying any of theforegoing. Risks, uncertainties and assumptions includemacroeconomic and geopolitical trends and events; the competitivepressures faced by HP’s businesses; the development and transitionof new products and services (and the enhancement of existingproducts and services) to meet customer needs and respond toemerging technological trends; the execution and performance ofcontracts by HP and its customers, suppliers and partners; theachievement of expected operational and financial results; andother risks that are described in HP’s filings with the Securitiesand Exchange Commission, including but not limited to HP’s AnnualReport on Form 10-K for the fiscal year ended October 31, 2010. HPassumes no obligation and does not intend to update theseforward-looking statements.

© 2011 Hewlett-Packard AsiaPacific Pte Ltd. Registration No.: 198703164G. The informationcontained herein is subject to change without notice. The onlywarranties for HP products and services are set forth in theexpress warranty statements accompanying such products andservices. Nothing herein should be construed as constituting anadditional warranty. HP shall not be liable for technical oreditorial errors or omissions contained herein.

About HP Inc.

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