Press Release: 19. June 2012

HP Delivers Increased Performance, Automation with New HP ProLiant Gen8 Servers

New partner program, support offerings and financing available worldwide

ASIA PACIFIC, 19 June 2012—HP today extended its HP ProLiant Generation 8 (Gen8) portfolio with new serversthatdeliver increased performance, simplified maintenance andimproveddata center uptime.

HP also announced newfinancial, support and partner programs, including the HP ProActiveInsight Architecture Alliance, which brings together some of theworld’s leading technology companies to eliminate manualmaintenance tasks and significantly improve data centerefficiency.
With HP ProLiant Gen8 and its expanded ecosystem of programs, HP ishelping organizations transform technology silos to efficient,highly automated IT infrastructures that allow as many as 30 days ayear to be reallocated from maintenance tasks to innovation thatfuels growth.(1) 
Delivering greatercomputingopportunities
The expandedHP ProLiant Gen8 line-up includes newservers based on the latest AMD Opteron™ 6200 Series processors,Intel® Xeon® processor E5-2400 product family and Intel® Xeon®processor E5-4600 product family. Optional enhanced HP PCIe Gen2 IOAccelerators that reduce data access latency enable clients toachieve accelerated application performance and improved computecycles.

To address the growingrequirements that span from small and mid-size businesses up toenterprise organizations, HP is offering new HP ProLiant Gen8rack-and-tower servers and a new blade server with the Intel Xeonprocessor E5-2400 product family:

  • HP ProLiant DL360e Gen8, a rack-optimized one-rack-unit (1U)server that delivers improved service ability and supports a rangeof small, mid-size and enterprise organizations.

  • HP ProLiant DL380e Gen8, a rack-optimized two-rack-unit (2U)design that provides improved compute and storage capacity fordatacenter applications.

  • HP ProLiant ML350e Gen8, an expandable two-processor(2P) tower that delivers enterprise-level performance to remote andbranch office environments.

  • HP ProLiant BL420c Gen8, a blade server ideal formidmarket and cost-sensitive enterprise customers, offeringenhanced manage ability for applications requiring highavailability and performance.

HP also is adding AMD Opteron 6200 Series processor support to itsHP ProLiant Gen8 line-up, with: 
  • HP ProLiant DL385p, a 2U performance-based rack server designedfor virtualization, database and high performance computingworkloads.

  • HP ProLiant BL465c Gen8, the first server blade with2,000 cores per rack for virtualization, database andhigh-performance workloads.

The HP ProLiant family of scale-up servers also will add supportfor the Intel Xeon E5-4600 processor in new, density-optimized formfactors for both blade and rack servers. These will begin shippingin volume in the summer. 

An ecosystem that maximizes built-inintelligence,delivers leading performance
The HP ProActive Insight Architecture Alliance is focused onmaximizing the built-in intelligence of HP ProLiant Gen8 servers.Alliance members are leaders in the memory, storage, input/output(I/0), power and infrastructure segments. They design technologythat meets HP ProActive Insight Architecture standards to helpanalyze thousands of system parameters, and deliver high levels ofautomation, aiding in the reduction of data center downtime causedby manual errors.
Technology contributed by alliance members is intelligentlyintegrated with HP ProLiant Gen8 to enable the communication ofalerts, metrics and other critical system analytics to the HPInsightOnline support portal. Clients that leverage HP’s servicefeature to troubleshoot issues and optimize performance candecrease their problem-resolution time by as much as 40 percent,reducing potential downtime. (2)

Additionally, HP is workingwith leading global software companies, such as Microsoft Corp, RedHat, SAP and VMware to set industry-leading performance benchmarkswith HP ProLiant Gen8 servers. Details on these breakthroughresults can be viewed at
Increasing client productivity with customersupportand financing
HP Proactive Care provides clients comprehensive "direct toexpert"support and services for problem resolution that is up to66percent faster.(3) This eliminates the delay spentcycling through escalating levels of support and minimizesdowntime. 

Integrating server diagnostic data with automationtools in HP ProLiant Gen 8 servers provides clients an unmatchedsupport experience for optimization, cost-effectiveness and problemprevention.
To help clients speed time to adoption and maximizetheirinvestments, a "ProLiant Gen8 Capabilities and Technologies"courseis now available through HP Education Services. 
The new HP Financial Services Refresh forLess programprovides organizations with the opportunity to transition toHPProLiant Gen8 without requiring capital budget so they canrealize immediate operational savings.HP FinancialServices canfurtherease customer transition from legacy servers withcapabilities ranging from trade-ins and logistics, to renewal,remarketing and recycling services.
HP Gen8 unlocks value for thousands of newcustomers 
HP has delivered HP ProLiant Gen8 servers to thousands of newclients, including Bitedefender, Blue Cross Blue Shield, GarantiBank, JPMorgan Chase, Purdue University, Raytheon, UniversityHospitals Leuven and Verint.

“As a leader inscientific research to improve patient care, we require atechnology infrastructure that can help us evaluate medicaladvances while eliminating costly, time-consuming manualoperations,” said Reinoud Reynders, IT manager, Infrastructure andOperations, University Hospitals Leuven. “The intelligenttechnologies built into the HP ProLiant Gen8 servers automate mostof these tasks, saving us hours of administration time anddecreasing operational expenses.”

Pricing andavailability(4)
The new HP ProLiant Gen8 platforms are expected tobeavailable through HP and worldwide channel partners beginninginJune. Pricing will range from Pricing starts from S$3,000beforeGST, and varies based on model and configurations.

(1) Based on HP internal testing and development overa two-year period and other competitive  materials, including the“Cost of Downtime Tool,” developed by IDC for HP.
(2) Based on internal HP engineering and comparative data.
(3) Based on internal HP engineering and testing.
(4) Estimated U.S. street prices. Actual prices mayvary.

Intel and Xeon aretrademarks of Intel Corporation in the U.S. and other countries.AMD is a trademark of Advanced Micro Devices, Inc.

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© 2012 Hewlett-Packard Asia Pacific Pte Ltd. Registration No.: 198703164G. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.