Press Release: 08. February 2012

HP helps students move up to A+ excellence

HP works with Department of Education-NCR and Efren Peñaflorida in Write&Read – a collaborative story-writing program



MANILA, Philippines, February 2012 – Bringing together the power of innovation and education, HP ushers in its pioneering A+ campaign that empowers Filipino students to achieve academic excellence in school with the help of HP’s latest innovative imaging and printing technologies. Together with a full roster of year-long, youth-enriching activities, the campaign will leverage the HP Ink Advantage printers in cultivating children’s potential and improving their learning experience through affordable, reliable and high-quality prints for their school projects and other academic requirements.

Inspiring creativity among the youth
A major component of the A+ campaign is Write&Read, a collaborative story-writing program that HP is launching with the Department of Education - National Capital Region that aims to inspire creativity in Filipino students. The program spreads the inspiration through 2009 CNN Hero of the Year and Lakandula Award recipient Efren Peñaflorida as its program ambassador, who championed youth literacy through the Dynamic Teen Company’s “kariton” classroom that educates children who do not have access to formal education due to poverty.

“We look forward to this meaningful partnership with HP. Through Write&Read, we will be able to work hand in hand in enriching the learning experience of children and inspire a growing interest in writing and reading, two of the most important and fundamental skills in education,” said Dr. Milagros Quiñones, English Supervisor, DepEd - NCR.

“Education is life-changing, and writing and reading is where it all starts,” said Efren Peñaflorida. “It is through colorful prints that students are able to appreciate and embrace education even more as it will embrace them back and enable them to change their lives for the better.”

Open to grades 4 to 7 and high school students from June 1 to August 31, 2012, the competition is set to recognize Metro Manila’s top 10 young writers who will join the ranks of young Filipino authors. The competition will also publish a book compilation of the winning short story entries.

To further hone the youth’s talent in creative writing, HP will launch a series of creative writing workshops in NCR that will feature interactive lectures and activities for students.

Achieving A+ Excellence with HP Ink Advantage Printers
Write&Read will be driven by HP’s robust printing technology and innovations that let students turn creative ideas into reality. Featuring ultra-low cost Original HP cartridges, the HP Ink Advantage printers deliver affordable, reliable and quality A+ printing that enables students to showcase their creations in the best way possible and further their passion for writing and reading.

“With the HP Ink Advantage printers, students can definitely showcase stunning output for their great ideas and enjoy the opportunity of achieving top grades,” said Armando Pascual, Country General Manager, HP Imaging and Printing Group - Philippines. “The A+ campaign allows students to enjoy learning and achieve excellence at the same time. It is HP’s way to inspire Filipino students to be more motivated and creative while we make sure that their outputs, in terms of printing, are excellent.

The A+ campaign is a part of HP’s advocacy of enriching the lives of children through technology, innovation and meaningful activities that foster creativity, personal development and better education in the Philippines.

More information about the Write&Read program can be found in the HP Ink Advantage website at http://www.hp.com/ph/inkadvantage. The site contains detailed information of the Write&Read contest, schedules of the workshops, and updated news about the progress of the program. Visitors may also see photos and videos of the A+ Campaign launch.

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