Press Release: 10. May 2010

Electronics Industry Praises HP’s Inertial Sensing Technology

PALO ALTO, Calif. -- HP’s ultrasensitive inertial sensing technology has won three prestigious electronics industry awards: the Design News Golden Mousetrap – Sensor category, the EDN Innovation Award – Accelerometer category and the Most Promising New Technology award at the EE Times ACE Awards.

HP’s inertial sensing technology represents a breakthrough in price, performance and power consumption for the high-end sensing market and enables the development of a new class of low-power, digital micro-electro-mechanical systems (MEMS) accelerometers that are up to 1,000 times more sensitive than high-volume products currently available.

“It is wonderful to receive such overwhelming industry validation for the hard work and vision we have invested in our inertial sensing technology,” said Rich Duncombe, strategist, Technology Development Organization, Imaging and Print Group, HP. “This technology represents a great leap forward in MEMS innovation.”

The sensing technology is a key enabler of HP’s vision for a new information ecosystem, the Central Nervous System for the Earth (CeNSE). Deploying many of these detectors as part of a complete sensor network would enable real-time data collection for a range of applications, such as bridge and infrastructure health monitoring, geophysical mapping, mine exploration and earthquake monitoring. This information can empower people to make better, faster decisions and take action to improve safety, security and sustainability of their employees, assets and companies as well as reduce their impact on environment.

For example, dozens or hundreds of these sensors could be put on a bridge to show its performance under changing load or temperature to detect a change in the structure before a catastrophic event. Likewise, embedding sensors in the Earth’s surface could allow for more accurate identification and extraction of energy resources, reducing the impact of oil and gas exploration on the environment.

Additional information about the sensing system from HP and Shell is available in an online press kit at

About the Design News Golden Mousetrap Awards

For more than two decades, the Design News Awards Program has recognized engineering innovation and creativity in product design. This year, Golden Mousetrap awards were given in four major categories: Electronics, Motion Control/Automation, Hardware/Software, Materials/Fastening/Joining/Assembly, and 20 subcategories. The editors gathered a record number of entries and, based on their expertise in each technology area, painstakingly selected winners and finalists. A complete list of winners is available here.

About the EDN Innovation Awards

Instituted in 1990, EDN’s Innovation Awards honor the outstanding engineering professionals, products and technologies that have shaped the semiconductor industry over the past year. The EDN Innovation Awards selection criteria were based on the nominees having demonstrated innovation that resulted in a significant advancement in technology and/or product development during the past 12 months. EDN editors selected the finalists, and readers were asked to cast their votes to help select the ultimate winners from among the more than 120 finalists. EDN’s editorial staff also took part in determining the final winners. A complete list of winners is available here.

About the EE Times ACE Awards

The EE Times Annual Creativity in Electronics (ACE) Awards celebrate the creators of technology who demonstrate leadership and innovation in the global industry and shape the world we live in. Awards were presented in 11 categories and were judged by the editors and a blue-ribbon panel of industry experts, comprised of the leading voices of academia, industry and Wall Street executives. A complete list of winners is available here.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial contacts:

Cherie Britt, HP:

Lisa Neitzel, Porter Novelli for HP:

About HP Inc.

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at

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