Press Release: 14. April 2009

Electronic Arts and HP

Spore, the highly-anticipated game from the people behind The Sims™, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe filled with creations made by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs. The Spore Creature Creator free download is available at for players to experience the world’s introduction to the amazing and innovative new franchise of Spore.

“Spore is a game for everyone and the design competition is a fantastic opportunity for gamers of all ages to uncover their creative flair, said Chris Thompson, VP & GM of EA Asia. “It is a fun and engaging toolbox bound only by one’s own imagination, and it will be exciting to see what new and unique creatures players can create. EA’s collaboration with HP and MTV Asia will certainly make their creative journey more rewarding,” he added.

“Consumer computing has matured and HP understands that the PC serves as the critical link to connect users with digital content and experiences that are important to them. Personal computing is not just about great design and performance. It is also about the unique out-of-box experiences one has with the PC and the array of content choices available that promotes self-expression and creative freedom in this increasingly digital world,” said Ajay Mohan, vice president, Marketing, Personal Systems Group, HP Asia Pacific and Japan. “With EA and Spore, we found a strong synergy in providing customers across all age groups a unique PC experience and an avenue to express themselves, with imagination as the only limit.”

To encourage self expressions and creativity, the creature creation design competition is open to everyone in ten participating countries - Australia, China, Hong Kong India, Japan, Korea, New Zealand, Singapore, Taiwan and Thailand. Players can download the Spore Creature Creator for free and start designing their own creatures. The public will then be asked to vote for their favorite creatures. The winners will each receive a new HP Pavilion dv4 Entertainment Notebook PC and five EA games. In addition, each country winner will travel to Hong Kong this September to the Experience Show, where they will showcase their creations to emerge as the Regional Champion in the Spore Creature Creator Contest and take home a cash prize of USD$5,000.

To up the ante, MTV Asia’s VJs Utt, Denise Keller, and Taya Rogers are the first to share their own Spore creature creations online. MTV VJs from each country in the region will also share their Spore creature creations online at the contest portal at

For more information on Spore creature creation contest, go to The complete version of Spore ships for the PC, Mac, Nintendo DS™ and mobile phones on September 7, 2008 in Asia and will retail for SGD$59.90 (localized RRP) , available via retail or online at (localize location) and at retail outlets.

EA, EA SPORTS, EA SPORTS Freestyle, POGO, The Sims, SPORE and SPOREpedia are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. Nintendo DS is a trademark of Nintendo. All other trademarks are the property of their respective owners.

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