Informācija presei: 14.09.2009

HP Offers Payback Guarantee for Managed Print Services Customers

BERLIN, Germany, September 14, 2009 - HP today introduced a new Managed Print Services offering that helps enterprise customers look beyond printing devices to navigate the current explosion of information and content while reducing costs and improving productivity.

In a typical enterprise printing environment, industry experts estimate that for every dollar spent on hard costs, another $9 is spent managing the printed documents over their life cycles.(1) Considering that global enterprise companies will spend more than $172 billion on printing this year,(2) the costs associated with managing this information can be staggering.

HP has introduced this new offering to help enterprises cut printing costs:

  • HP Printing Payback Guarantee - If qualified enterprise customers do not reach their projected savings goals within 12 months of implementation of HP Managed Print Services (MPS), HP will make up the difference.(3)

With this offer, HP is taking aim at the $18.7 billion MPS(4) market, which is growing at a compound annual growth rate of four percent in a tough economy.(5) The company also is seeking to accelerate its growth - currently twice the rate of the MPS market(5) - by offering outsourced alternatives that demonstrate measurable results.

"In today's tough economic times, companies want a partner who understands their business and is willing to share the risks," said Bill DeLacy, senior vice president, Imaging & Printing Group, EMEA, HP. "It may seem counterintuitive that a printing company like HP wants to help customers print more efficiently but that's exactly our focus and intent - to help our customers print more responsibly and intelligently."

The new offer enables businesses to accelerate printing cost savings by optimizing their infrastructures, managing their printing environments and improving workflows.

"The economic recession presents a golden opportunity to manage office printing," said Ken Weilerstein, vice president research, Print Markets, Gartner Inc. "Organizations that fail to rein in their office printing risk seeing costs spiral higher. Even recently optimized printer fleets may slip out of alignment with the organization's true needs as the economy reduces the workforce and results in changes to roles and processes."

HP Printing Payback Guarantee for enterprise customers
For enterprise customers looking to operate more efficiently and cut costs, the HP Printing Payback Guarantee is a risk-free way to save. For new, qualified MPS customers, HP will complete a detailed assessment of a company's imaging and printing environment and calculate an overall printing cost savings. One year after a customer's implementation, HP will complete a second assessment and if customers haven't saved the projected costs, HP will make up the difference.(5)

Additionally, as part of the presales assessment, HP is offering tools and services from its recently announced Eco Solutions printing practice to help customers save paper and printer energy usage to reduce costs and environmental impact. Through its MPS offerings and multifunction printers, HP has helped companies save up to 30 percent in overall printing costs; one company estimates it saved more than 75 percent in printing energy usage.(6)

To support the Printing Payback Guarantee, HP has launched the next wave of its Hit Print campaign. Graphically rich print and banner ads as well as a micro site,, debut today and highlight the cost and printer energy usage savings that enterprises can experience with HP while touting the company's payback guarantee.

More information on HP's expanded imaging and printing offerings is available in an online press kit at and on Twitter through the HP_IPG handle and #HPMPS hashtag.

Please contact an HP sales representative for eligibility with HP Printing Payback Guarantee. This offer is currently available in the following countries:




Czech Republic

















South Africa




The Netherlands



About HP
HP, the world's largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at

Note to editors: More news from HP, including links to RSS feeds, is available at

(1) All Associates Research, EDAM White Paper, 2009.
(2) "IDC Worldwide Quarterly Hardcopy Peripherals Tracker, U.S. Printer Page Volume 2009-2013 Forecast" (Doc No. 218522), and "U.S. MFP Page Volume 2009-2013 Forecast" (Doc No. 218528), IDC, June 2009.
(3) HP will credit the difference between projected and actual cost savings against future invoices.
(4) "IDC Worldwide and U.S. Outsourced Print and Document Services 2008-2013 Forecast and Analysis" (Doc No. 215289), IDC, December 2008.
(5) Data based on a combination of top MPS market analysts' data and HP internal research.
(6) The HP Managed Print Services Printing Payback Guarantee includes hardware, supplies, replacement parts, service and labor, repair costs, paper and kilowatt usage. Customers receive a unique assessment tailored to their businesses. Paper and printing energy savings are estimates and results are dependent upon a unique business environment, HP products and services used and other factors. Overall printing costs are unique to each company and should not be relied upon for savings you may achieve. According to industry analysts, savings of up to 30 percent are typical with managed print services.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2009 and HP's other filings with the Securities and Exchange Commission, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.

Editorial contacts:

Giorgia Giacobbe
Hewlett Packard
+39 02 9212 4822

Roger Darashah
Edelman for HP
+34 93 488 1290
Hewlett-Packard Company
Schickardstr. 32
D-71034 Boeblingen

About HP Inc.

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at

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