Press Release: 09. July 2009

Ocher Studios Selects HP StorageWorks Technology

India, July 8, 2009 – HP today announced that Ocher Studios, an India-based visual effects company, has deployed HP StorageWorks MSA storage disk arrays to enhance production processes of animated films and minimize service interruption.

Ocher Studios uses the HP StorageWorks 2000fc Modular Smart Array (MSA2000fc) to simplify the process of managing high-end digital content. The MSA disk array helps Ocher move to an environment that uses 2K digital, a high-resolution digital video format that provides twice the resolution quality of high-definition television. This format, with a 2,048 × 1,080 resolution, generates enormous amounts of data compared to traditional HD formats that feature a resolution of 1,920 x 1,080. The MSA2000fc ensures the production team can easily store and retrieve these large data files.

The animation industry in India is estimated to reach USD$1.163 billion by 2012.(1) Ocher is the first visual effects post-production studio in India to produce feature-length three-dimensional (3-D) films in the 2K digital format. The HP MSA2000fc array enables Ocher to directly maintain the high-resolution quality essential for the 3-D film industry. As a result, the 3-D effects of Ocher’s debut animated film "Sultan the Warrior," starring Shri Rajinikanth, is being developed and managed in-house.

"Our team is determined to create the next generation of digital animated films and for this we needed a storage solution that would grow as our requirements changed," said Ms. Soundarya Rajinikanth, managing director, Ocher Studios. "We are delighted to work with HP. Their unparalleled technology experience and resources will help us to achieve our business goals. The HP MSA2000fc array has made storing and retrieving data effortless by streamlining the post-production process so we can meet the creative needs of filmmakers as well as today’s competitive image quality demands."

The MSA2000fc high-performance storage array is ideal for small and midsize businesses with data-intensive workloads as it is an affordable solution that meets high availability and scalability needs.

"Customers demand cost-effective, scalable storage systems that can easily meet their changing requirements," said Prakash Krishnamoorthy, Country Manager, HP StorageWorks Division, Technology Solutions Group, HP India. "The HP MSA2000fc disk arrays are ideal for customers that require both high availability and scalability."

The MSA2000fc helps customers lower costs and improve infrastructure availability by:

  • Providing high-performance and affordable shared storage or storage area network (SAN) solutions with the choice of Fibre Channel, iSCSI or SAS connections.
  • Offering increased capacity with smaller storage configurations that scale as storage needs grow.
  • Providing improved data management and protection with integrated, reliable server and storage solutions.

Ravi Kumar, chief technology officer of Ocher Studios, said, "HP understands the needs of our industry and the kind of relationships we want with our technology partners." Vimal S, Manager IT, Ocher Studios added, "The key reasons we selected HP MSA were its fast, high-availability capabilities that allow rapid access to content and its scalability that will grow with our needs."

Ocher also deployed HP ProCurve 10GigE Networking core switch and 8Gb/s FC switches, HP ProLiant DL380 G5 servers and HP Workstations.

More information on the HP StorageWorks 2000fc Modular Smart Array is available at

About HP
HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at

(1)Source: NASSCOM Animation and Gaming report, November 2008.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2009 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.

Editorial contacts:
Aravind Vasudevan
HP India
+91 9900157827
Shivaram Lakshminarayan
Genesis Burson-Maresteller for HP
+91 99 86262431

About HP Inc.

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at

© 2016 HP Inc. The information contained herein is subject to change without notice. The only warranties for HP Inc. products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP Inc. shall not be liable for technical or editorial errors or omissions contained herein.