HP Helps Retailers Envisage Enriched Retail Environments with Innovative End-to-End Solutions

NEW DELHI, India, February 23, 2010 – HP today helped retailers envisage transforming their traditional retail environments into enriched retail environments through game changing solutions that enhance customer experience, optimise business efficiencies and improve sales.

“In-store technology solutions have the potential to transform the retail sector in 2010,” said See Chin Teik, Senior Vice President, Personal Systems Group, HP Asia Pacific and Japan. “HP’s broad portfolio of flexible end-to-end retail solutions now include digital signage solutions, touch enabled PCs and retail point-of-sale (RPOS) systems so retailers of all shapes and sizes can use one trusted vendor for simple, easy installation and maximum impact.”

HP outlined how an enriched retail environment is closely mapped to a customer journey starting from the point-of-attraction, moving on to the point-of-entry, various points-of-consideration and finally the point-of-purchase.

Point-of-Attraction

To attract passersby into the retail store, visually captivating content that reflects the evolving desires of its target audience throughout the day is needed to intrigue and entice. HP High Definition digital signage displays, such as the HP LD4700 47-inch Widescreen LCD Digital Signage, are able to achieve this by playing a variety of engaging graphics that lead the user into the retail space.

Point-of-Entry

On entry, additional displays such as the HP LD4200 42-inch Widescreen LCD Digital Signage can increase the number of items consumers will consider purchasing before they have begun shopping. Set to attract the natural eye line of customers, the screens accomplish this by displaying a variety of targeted promotions and deals. Once again, the content is able to change depending on the time of the day to play on typical customer desires.

Points-of-Consideration

Once within the store, there are unlimited points of consideration where retailers can help customers make an informed choice. For example, a customer browsing the shelves in the food department can benefit from an information kiosk powered by HP’s touch enabled rp5700 Point-of-Sale solution. By simply passing the barcode of a packet of meat under the kiosk, when supported by a tailored software program, the screen can display nutritional information, suggest a series of complementary herbs, spices and vegetables, and recommend alternative cuts of meat that enhance the recipe. Evidently, such kiosks can improve the shopping experience as well as guide the selling process to increase the number of items that a customer considers for purchase.

In a fashion retail environment, a customer’s points of consideration can be enhanced through the touch enabled HP LD4200tm 42-inch Widescreen LCD Interactive Digital Signage Display. The display can achieve this, when supported with a bespoke software program, by allowing customers to drag the store’s catalogue of apparel onto a virtual mannequin to establish which combination of items best suits their individual style. Without having to communicate their selection to a store assistant, the display can then automatically alert staff of the customer’s final selection. Similarly, in the aisles of a bookstore, the touch display can provide customers with product availability information, book reviews and ratings, suggested alternatives and relevant advertising in a single or split screen layout.

Point-of-Purchase

Finally at the point of purchase, retailers can complete the enhanced customer experience by providing a fast and efficient transaction through HP’s new ap5000 All-in-One POS System. The device can then feed purchasing information into a back-end solution, such the HP rp5700 Point-of-Sale solution, which can track inventory in real time and order additional products when stocks reach a preset level.

A Window into the Future

Pushing the boundaries of digital signage, HP is currently testing a “Wall of Touch”, a giant interactive touch screen wall that reduces the potential for damage by interpreting gestures without the requirement of direct contact. The display, which comprises of up to nine 43 inch to 46 inch panels with a resolution of 1080p, is driven by an HP Z800 workstation and acts like a large immersive HP TouchSmart computer both in terms of content and resolution. Unlike other large displays, the wall can therefore run complex software at high resolution to offer customers an unrivalled interactive in-store experience. For example, software could be designed that allows customers to try on clothes virtually by dragging different sizes and styles onto a life-size 3D image of themselves.

At present, the wall is being built by request only but prototypes are already on show at the NBA headquarters and at the Continental Airlines counter in Houston Airport. In the short term, HP will continue to work with customers, including retailers, on an individual basis to develop tailored solutions that enhance customer service and drive sales. The company has, however, confirmed that it will turn the “Wall of Touch” into a mainstream product if interest continues to rise significantly.

Pricing and availability of HP’s new retail products:

  • The HP LD4700 47-inch Widescreen LCD Digital Signage is available today at the recommended starting price of US$2,299.
  • The HP LD4200 42-inch Widescreen LCD Digital Signage is available today at the recommended starting price of US$1,799.
  • The HP LD4200tm 42-inch Widescreen LCD Interactive Digital Signage Display is available today at the recommended starting price of US$3,999.
  • The HP ap5000 All-in-One POS System is available today at the recommended starting price of US$1,299.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at www.hp.com

Editorial Contacts

Lyndsey Lam, HP
+65 6727 5412
Lyndsey.lam@hp.com

Henry Jakins, Edelman for HP
+65 63742326
Henry.jakins@edelman.com

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© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be constructed as constructing an additional warranty. To the extent permitted by law, HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP Inc.

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© 2016 HP Inc. The information contained herein is subject to change without notice. The only warranties for HP Inc. products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP Inc. shall not be liable for technical or editorial errors or omissions contained herein.