Press Release: 14 May 2009

HP Designjet L65500 Printer records successful first year

BARCELONA, Spain, 14 May 2009 - HP today announced that 85 units of the HP Designjet L65500 Printer have been installed in EMEA since its launch at drupa in May 2008, as well as generating worldwide interest and a large number of leads.

The HP Designjet L65500 Printer was specifically designed with the environment in mind. It is the first printer to feature HP Latex Printing Technologies, including HP Latex Inks and HP Wide Scan Printing Technology. A range of recyclable substrates(1) is also available, providing additional environmental benefits. The HP Designjet L65500 Printer enables print service providers (PSPs) to increase their print capacity and grow their business whilst also reducing environmental impact. Compliant with industry-leading certification, Nordic Swan, HP Latex Inks do not produce ozone emissions during printing and contain no hazardous air pollutants(2).

The printer allows PSPs to offer printing solutions to a range of customers that they could not previously service, including the medical and food industries.

"Its low environmental impact and high printing quality were key criteria in our choice. We were looking for a unique and productive solution that would be a way for RLD to offer a true added-value service with regards to the competition," said Jean Bernard Deligat, director of Groupe RLD, based in Paris, France. "The HP Designjet L65500 Printer, in combination with our ISO 14001 certification, means that we are now ready to conquer new markets and to participate in business pitches where the environmental aspect is crucial," concluded Deligat.

The European Digital Press Association (EDP) has recognised the HP Designjet L65500 Printer as its 'Environmental Digital Printer' for 2009. HP Latex Ink also won the 'Ink-jet Ink' award for 2009, further underlining HP's ongoing efforts to address the environmental impact of the graphic arts market.  

"We're pleased that HP's ongoing efforts to address the environmental impact of the graphic arts market have been recognised with these prestigious awards," commented François Martin, marketing director, HP Graphic Solutions Business, Imaging and Printing Group EMEA. "As environmental considerations continue to rise up the agenda for PSPs and brand owners, HP is committed to providing the best solutions both for our customers and for the planet," he added. 

Durability was essential to the 2009 World Winter Games' plans for it high quality signage after the Games. In an effort to reuse as much of the signage as possible, many of the signs were to be passed on to local Special Olympics programmes. Some of the signage that couldn't be reused was recycled.

"The ultimate goal is to get a print that meets the client's standard for high quality, and then to have the ability to put that print into the recycling bin when the client is done with it. The HP Designjet L65500 Printer gets us closer than ever to this goal," said David Payne, principal at Splash!Events, the PSP tasked with the Games' print needs.

"Sustainability hadn't been factored into previous Games. With the help of HP technology, we've taken proactive steps to make this year's event as environmentally responsible as possible," said Heather Hill, vice president of marketing 2009 Special Olympics World Winter Games.

PSPs who have installed the printer have been taking advantage of its flexibility and speed and are using it to produce a wide variety of applications.

Specialising in art gallery reproductions for well-known artists, EGM, based in Barcelona, Spain, is driven by the need to provide exceptional customer service. Since the installation of the printer in November 2008, EGM has completed a number of jobs including a campaign for a cosmetics brand that was used in several stores and consisted of 200 copies each of five different cosmetic product reproductions printed on vinyl, framed and hung as art gallery images.

"The customer wanted a photographic like result so we worked hard to establish the colour profiles and they were very happy that the end product could not be differentiated from the original photography," said Galve, managing director, EGM. "We are extremely impressed by the results and diversity of products we are able to produce. Ten percent of our output is currently on the HP Designjet L65500 Printer and we see this rising to 30 percent within 12 months. When we compare the print from the HP machine with print from other technologies it is clear that the HP Designjet L65500 produces far superior images and it is most certainly more productive."

The HP Designjet L65500 will be demonstrated on HP's stand, C70 at FESPA Digital 2009.

(1) Recycling opportunities currently available only in limited areas. Customers should consult local recycling resources.
(2) No ozone products expected based on ink composition and printing technology; HAPs per US Environmental Protection Agency Model 311.

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