Press Release: 24. January 2012

HP Helps Create "Storybook" Beginning for New York's Pinhole Press

New photo book offering powered by HP Indigo digital presses featured in Martha Stewart Living magazine

PALO ALTO, Calif. -- Tomeetfast-growing demand for personalized keepsakes, onlinephotoproducts boutique PinholePress used thesuperior printing quality of HP Indigo digital pressestocreate its new Storybookproduct.

The Storybook is thefirstPinhole Press photo book that allows customers to personalizeeachpage with text and choose their own layouts. Cohoes,N.Y.-basedPinhole Press released the new web-to-print offering onpinholepress.cominNovember.

Customizable, web-to-print Storybooks
from Pinhole Press use high-quality
HP Indigo digital printing and
Mohawk Options Smooth i-Tone
Panoramic papers.

HP is the market leaderinphoto book/photo merchandise printing.(1) PinholePress,a subsidiary of MohawkFinePapers, uses HP Indigo presses exclusively for itsprinting.The high-quality color imaging HP Indigo presses offer,combinedwith premium Mohawk papers and fabric cover options,makeStorybooks coveted photo gifts.

Early Storybookcustomersinclude Martha Stewart, who created a series ofStorybooksfeaturing pictures of her new granddaughter and wroteabout theprocess in the December 2011 issue of Martha StewartLivingmagazine.(2) The article shows images fromtheStorybooks she created using Pinhole Press’s templates andprovidestips on writing and photography for the Storybookformat.

“Because many ofourcustomers are creative people who appreciate high-qualityproducts,we wanted to offer a book that would give them the abilitytocombine photos and text to create heartfelt stories,” saidBartRobinson, vice president, Pinhole Press. “We’ve heard fromourcustomers that their Storybook photo gifts are often themostcherished holiday presents.”

Digital economiesofscale, with high-end, photo-quality imaging

Since the set-up costsandwaste associated with traditional analog offset printingcreateminimum run-length requirements that do not fit withPinholePress’s personalized, print-on-demand business model, the HPIndigois an affordable production solution for the company.

The photo boutique’sprintservice provider creates Storybooks on an HP Indigo press 5500 using 100-percent recycled MohawkOptionsSmooth i-Tone Panoramic papers, which provide extraordinaryqualityfor limited-edition books and prints. The papers include Convertible Solutions’ TRU-Flat® technology, which allowsbooksto lie flat with seamless images across every spread.

“Pinhole Presshassuccessfully combined innovative web-to-print layouts,bindingexpertise, high-quality HP Indigo digital printing, andpremiumMohawk papers to create a new product that makes anemotionalconnection with consumers,” said Alon Bar-Shany, vicepresident andgeneral manager, Indigo division, HP.

More information aboutHPIndigo presses is available at,throughthe HP Graphic Arts YouTube channel at the HP Graphic Arts Twitter Feed at

(1) HPinternalestimates based on data from Photographic ConsultantsLtd.

(2) “Once UponaTime…,” Martha Stewart Living, Martha Stewart, December 2011.

This news releasecontainsforward-looking statements that involve risks,uncertainties andassumptions. If such risks or uncertaintiesmaterialize or suchassumptions prove incorrect, the results of HPand its consolidatedsubsidiaries could differ materially from thoseexpressed orimplied by such forward-looking statements andassumptions. Allstatements other than statements of historical factare statementsthat could be deemed forward-looking statements,including but notlimited to statements of the plans, strategies andobjectives ofmanagement for future operations, including executionofrestructuring and integration plans; any statementsconcerningexpected development, performance or market sharerelating toproducts and services; any statements regardinganticipatedoperational and financial results; any statements ofexpectation orbelief; and any statements of assumptions underlyingany of theforegoing. Risks, uncertainties and assumptionsincludemacroeconomic and geopolitical trends and events; thecompetitivepressures faced by HP’s businesses; the development andtransitionof new products and services (and the enhancement ofexistingproducts and services) to meet customer needs and respondtoemerging technological trends; the execution and performanceofcontracts by HP and its customers, suppliers and partners;theprotection of HP's intellectual property assets,includingintellectual property licensed from third parties;integration andother risks associated with business combination andinvestmenttransactions; the hiring and retention of keyemployees;expectations and assumptions relating to the executionand timingof restructuring and integration plans; the resolution ofpendinginvestigations, claims and disputes; and other risks thataredescribed in HP’s Annual Report on Form 10-K for the fiscalyearended October 31, 2011 and HP’s other filings with theSecuritiesand Exchange Commission. HP assumes no obligation anddoes notintend to update these forward-looking statements.

© 2012Hewlett-PackardDevelopment Company, L.P. The information containedherein issubject to change without notice. The only warranties forHPproducts and services are set forth in the expresswarrantystatements accompanying such products and services. Nothinghereinshould be construed as constituting an additional warranty.HPshall not be liable for technical or editorial errors oromissionscontained herein.

Media contacts

About HP Inc.

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at

© 2016 HP Inc. The information contained herein is subject to change without notice. The only warranties for HP Inc. products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP Inc. shall not be liable for technical or editorial errors or omissions contained herein.