Historical figures

In a global economy, travel is a business staple. But the flying, driving and hotel accommodations come with an environmental toll. A single round-trip flight between New York and London generates more than 3,000 pounds of carbon dioxide per passenger—equivalent to the emissions of 90 cars in the U.S. in a single day.

HP Visual Collaboration is a complete portfolio of solutions that allow business people to have frequent, meaningful collaborations through immersive, real-time video conferencing. HP provides studios, as well as room-based and desktop systems, to help eliminate the environmental impact of business travel while preserving the advantages of meeting face to face.

To illustrate the power of HP Visual Collaboration, HP turned to award-winning model-maker Mark Borow, who used fuel cans to create models of the Statue of Liberty and Big Ben, both of which appear in HP’s “Landmark” print ad campaign.

With more than 25 years of model-making expertise, Borow chose fuel cans as his medium to represent the environmental impact and greenhouse gas emissions HP Visual Collaboration can help avoid. In just three years, Visual Collaboration helped HP and its customers to reduce more than 175,000 tonnes of equivalent CO². That’s comparable to removing 33,453 vehicles from the road for an entire year or eliminating more than 143,000 round-trip flights between New York and London.

The Statue of Liberty and Big Ben installation is featured in a series of ads celebrating breakthrough HP technologies that are transforming how the world lives, works and connects to be more environmentally sustainable.

For more information about HP Visual Collaboration, see http://www.hp.com/go/visual-collaboration .