“ I always try to first get the idea and emotion, then use the technology to help me tell the story. ”
ON THE WEB
RECOGNITION
CLIENTS
Nike, Microsoft, Intel, Adidas, MTV, Samsung, Nvidia, Adobe
FAVORITE APPS
FAVORITE SHORTCUT
OTHER INTERESTS
Nidia Dias is a celebrated art director and designer from Portugal. Her work is focused mainly on styleframes and look development for motion. With a background in graphic design, combined with motion expertise, she creates compelling visuals that tell beautiful stories.
Why Nidia switched to Z by HP
What can you now do on a Z that you couldn't do before?
ND: Drawing right on the screen and having the ability to use render engines, like redshift, on a laptop.
What is the next thing you want to learn or experiment with on your Z?
ND: Probably Houdini.
What helps push your work further?
ND: The idea of looking back and seeing that I've moved forward and improved.
What is your favorite Z feature?
ND: The touchscreen AND pen.
Who is someone that inspires you and why?
ND: My family, because they always strive to do the best they can and have always encouraged me to do the same.
CURRENT GEAR
HP ZBOOK STUDIO x360
SOFTWARE
“ Any creative process is about iteration. And the faster you can make that process, the more time you spend making. ”
ON THE WEB
RECOGNITION
CLIENTS
Adidas,Google
FAVORITE APPS
FAVORITE SHORTCUT
Shane is an Irish-born director and multi-faceted artist. His work spans a broad range of disciplines, from animation and live action, to sculpture and CGI. Shane has showcased art films at TED, designed for Kanye West, directed for the world's biggest brands, and designed sculptures for top athletes.
Why Shane switched to Z by HP
What can you now do on a Z that you couldn't do before?
SG: I have a consistent and reliable color workflow across all devices now, which was really difficult to find before.
What is the next thing you want to learn or experiment with on your Z?
SG: I'm excited to start diving into real-time rendering and simulating – and seeing how far we can push the hardware.
What helps push your work further?
SG: I'm always motivated by new technologies and how to use them for artistic purposes.
What is your favorite Z feature?
SG: I like the tablet feature on the X2 for digital sculpting and texturing, as I get to use the full applications and not a watered-down tablet version.
CURRENT GEAR
HP ZBOOK x2
HP Z9+ DESIGNJET PRINTER
SOFTWARE
“I want to get technology to the speed of my thoughts.”
ON THE WEB
RECOGNITION
Industry Craft / Outdoor (x6) Bronze,
Cannes Lions 2018,
Industry Craft / Brand and Communication Design (x1) Bronze,
D&AD Professional Awards 2018,
Wood Pencil Crafts for Design / Typography for Design 2018,
D&AD Professional Awards 2017,
Wood Pencil Trade Covers 2017,
ADC Awards 2017,
Bronze Cube,
TDC Certificate of Excellence 2017,
Book Jacket,
58th Grammy Awards Nomination,
Best Recording Packaging
CLIENTS
FAVORITE APPS
FAVORITE SHORTCUT
Mixing styles and genres, while drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients. As a typographer, Alex focuses on language as a visual medium, finessing the written word until seeing and reading become one unified experience.
Why Alex switched to Z by HP:
What can you now do on a Z that you couldn't do before?
AT: I can render faster than ever. There’s no more designing in the dark. My creative flow has gotten faster and smoother.
What is the next thing you want to learn or experiment with on your Z?
AT: I'd like to start adding animation into my body of work and make my images move.
What helps push your work further?
AT: Discovering something new. The unknown is the most powerful goal.
What is your favorite Z feature?
AT: Its stability and speed.
Who is someone that inspires you and why?
AT: I'm inspired by so many people. To name a few: Felipe Pantone, for living and working at the speed of the future. Carlos Cruz Diez, for creating the most mesmerizing kinetic work. Jonathan Zawada, for being the most multi-talented artist. Milton Glasser, for being an example of creative freedom and wisdom.
CURRENT GEAR
HP ZBOOK x2
HP Z9+ DESIGNJET PRINTER
HP Z 3D CAMERA
SOFTWARE
“I think you’re always working in your mind. You're always looking for that one beautiful thing that inspires you.”
ON THE WEB
CLIENTS
FAVORITE APPS
FAVORITE SHORTCUT
By the age of fourteen, Rik had developed a serious appreciation for the beauty of abstraction. As he got familiar with Photoshop, Rik realized he’d found something that allowed him to truly express himself. Going freelance at eighteen was a risky choice for Rik, but he now works with many big brands around the world. After stints in NYC and Montreal, Rik returned to his native Netherlands, where he now lives and works.
Why Rik switched to Z by HP
What can you now do on a Z that you couldn't do before?
RO: Rendering is so much faster, so I’m able to knock out way more work in the same amount of time. It also makes it possible for me to dive into animation again.
What is the next thing you want to learn or experiment with on your Z?
RO: Continue doing more animation work. A frame took ages to render with GI on my old machine. It’s like six times faster now. Back in the days, I needed to render for one or two nights to complete something. Now I can do it in an hour or two. And I have the ability to test out new, intensive things that deal with 3D software way quicker.
What helps push your work further?
RO: I think I always try to improve myself as a human being and as an artist at the same time. Things are never perfect, but we can always aim to be. The more complete you are, the more freedom you have to express yourself as an artist.
What is your favorite Z feature?
RO: Its capability to render on a GPU. That changed my world actually. Rendering is so much faster now.
Who is someone that inspires you and why?
RO: Hard one. I respect people who keep doing their own thing instead of following the footsteps of others. So many people and artists are following trends now. It’s a big thing, especially in the online community. People strive for likes and love and forget about their own roots or passion. From a creative point of view there are always people I look up to, because they do stuff I wouldn’t even know how to do. There are tons of them out there.
CURRENT GEAR
HP Z 3D CAMERA
SOFTWARE
“Every little anchor point, every line in between, has its own little story.”
ON THE WEB
RECOGNITION
CLIENTS
Adobe, HP, Disney,
MARVEL, 20th Century Fox,
MGM Studios
FAVORITE APPS
FAVORITE SHORTCUT
OTHER INTERESTS
Orlando is an artist and graphic designer who explores cultural iconography, pop culture and speculative narratives, working in both traditional and digital mediums. His vector art has been commissioned by Adobe. In 2017, he was the recipient of a Gold Clio Entertainment Award for his work, “Dia de los Muertos,” with Twentieth Century Fox and MGM studios.
Why Orlando switched to Z by HP
What can you now do on a Z that you couldn't do before?
OA: I can go mobile. And not just like on a laptop or tablet. I can go all-out on the run with my favorite creative apps, while being able to benefit from its detachable Bluetooth keyboard, which allows me to create from anywhere.
What is the next thing you want to learn or experiment with on your Z?
OA: I’d like to add more hours into the day, so I can keep playing with a multitude of projects and keep pushing myself with Z.
What helps push your work further?
OA: What helps push my art is culture. Culture helps me explore who I am – even beyond my heritage. The many diverse cultural inspirations out there truly help fuel my creative imagination.
What is your favorite Z feature?
OA: Being able to be out on the run and snap off that Bluetooth keyboard to set-up my ZBook X2 the way I prefer it. The Wacom stylus is practically an extension of my hand. It fluidly and accurately is able to keep up with my creativity.
Who is someone that inspires you and why?
OA: The bold artists throughout history. The ones who expressed their interpretation of the world by using the common tools available at the time, resulting in totally nonconformist, unique visual signatures – ones that went against the familiar grain. The innovators. The ones that chose the "path less followed.” The ones that shook, rattled and rolled the foundations of the standard or norm. Those heavy hitters are the folks I hold in the highest regard.
CURRENT GEAR
HP ZBOOK x2
HP DESIGNJET Z5600
SOFTWARE
GRAPHIC DESIGN
From print layouts to typography treatments to branding projects, Z helps you iterate and design faster so you can tackle any project any way you want.
CREATIVE PROS
GRAPHIC DESIGN
Z BY HP PRESENTS: THE CHANGEMAKERS
In this series, we encounter creative professionals from different backgrounds who have challenged the status quo by choosing technology specifically designed for how they push the boundaries of their craft.
ALEX TROCHUT
ORLANDO AROCENA
RIK OOSTENBROEK
NIDIA DIAS
SHANE GRIFFIN
EXPLORE GRAPHIC DESIGNERS ON Z
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Product images are for illustration purposes only, product availability and colours may vary by country.
1. Based on HP's internal analysis of color critical displays as of March 13, 2018 with XYZ sensor, calibration up to three pre-sets, controls & powers external instruments from the display, and generates ICC profiles from the display.
2. For hard drives, GB = 1 billion bytes. TB = 1 trillion bytes. Actual formatted capacity is less. Up to 30GB (for Windows 10) of system disk is reserved for system recovery software.
3. Vertical trimmer and dual rolls included with the HP DesignJet Z9⁺dr 44-in PostScript® Printer with V-Trimmer only. Up to 20% reduction in post-processing labor time based on internal HP testing compared to HP DesignJet Z9⁺dr series printers without built-in vertical trimmer.
4. Based on internal analysis clamshell form factor notebooks with 4K panel, brightness based on nits as of March 26, 2018.
© Copyright 2019 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.