Mark Bric Displays AS Offers New Services with HP Designjet L25500 Printer
BARCELONA, Spain, 03 August2010 - HP today announced that Mark Bric Displays AS of Norway, hasinstalled an HP Designjet L25500 Printer to offer an outdoorsignage service and to win business from environmentally consciousblue-chip companies.
Mark Bric was founded in 1999 and quickly moved into digitalprinting. Today, the company exclusively uses HP printers,operating a fleet of equipment including, two HP Designjet Z6100Printers, an HP Designjet Z3100 Printer and an HP Designjet 9000Printer. Mark Bric Sweden has global presence and branches ineighty countries. Mark Bric Displays AS, a subidary of Mark BricSweden, has installed the HP Designjet L25500 Printer at itsheadquarters in Rud Norway outside Oslo.
Printing 15,000m2 per year,the company specialises in producing indoor signage for event andexhibitions. The HP Designjet L25500 Printer delivers exceptionalversatility for both indoor and outdoor applications, allowing MarkBric to offer its customers an outdoor signage service, printedwith the same high-quality as its indoor products.
"We have worked hard tobuild up a reputation for excellence, providing practical solutionsfor all our customers' printing needs," said Tore Strand, technicaldirector, Mark Bric. "Up to 65 percent of our business is made upof work for the trade show market and is sold to blue-chipcompanies, print buyers and traders. When offering our customers anew service, we need technology that is not only reliable, but thatwe are confident offers the best print quality. With the HPDesignjet L25500 Printer, colours are extremely vibrant and text issharp. Initial feedback to our outdoor work has been verygood."
Mark Bric's HP DesignjetL25500 Printer uses durable HP Latex Inks, with a water-basedformulation, to reduce the impact of printing on the environment.HP Latex Inks provide many of the benefits of solvent-inktechnology without the environmental, health and safetyconsiderations. They emit extremely low levels of volatile organiccompounds, so no special ventilation is required1. In March 2010,HP Latex Inks were added to the official list of those that meetthe chemical requirements of the Nordic Ecolabel (also known asNordic Swan).
"The Nordic Swan approvalof HP Latex Inks, has proven to be a massive advantage when lookingto win new business," said Strand. "More and more customers arebecoming aware of the environmental impact of printing, and arerequesting this credential before placing work. It also has theadded benefits of creating a more pleasant working environment forour operators. In fact, the only thing that smells is themedia!"
Mark Bric plans to build onthe success of its new HP Designjet L25500 Printer by making futureinvestments in HP Latex printing technologies.
(1) Special ventilation is not required to meet US OSHArequirements on occupational exposure to VOCs from HP Latex Ink.Ventilation equipment is at the discretion of the customer - nospecific HP recommendation is intended. Typically no air dischargepermitting required with inks that emit extremely low levels ofVOCs. Customers should consult state and local requirements andregulations.
HP creates newpossibilities for technology to have a meaningful impact on people,businesses, governments and society. The world's largest technologycompany, HP brings together a portfolio that spans printing,personal computing, software, services and IT infrastructure tosolve customer problems. More information about HP (NYSE: HPQ) isavailable at http://www.hp.com.
Jonathan Graham, HP
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