HP Makes Software-defined Storage Available to the World

PALO ALTO, Calif., — HPtoday announced it is providing a 1-terabyte (TB) HP StoreVirtualVirtual Storage Appliance (VSA) license at no cost to allpurchasers of Intel® Xeon® processor E5 v3-based servers, includingservers from Dell, IBM and Lenovo as well as new HP ProLiantGeneration 9 (Gen9) Server models, which now feature single-clickVSA deployment.

Virtualization continues tobe the fastest-growing infrastructure trend, but adoption remains achallenge at smaller sites that lack the budget, space and storageexpertise required by enterprise-class storagesolutions.<sup>(1)</sup> Service providers alsostruggle to achieve affordable shared storage with advancedcapabilities they can then sell to their customers.

To help customers simplifyand cost optimize server virtualization, HP will distributelicenses for more than 72 petabytes of software-defined storage(SDS) capacity at no additional charge to customers. Under thisprogram, any customer that purchases an Intel Xeon processor E5v3-based server will be able to download HP StoreVirtual VSAsoftware and obtain a license for 1TB of SDS capacity from hp.com/go/unlockVSA. Withan HP StoreVirtual VSA license, customers can easily adopt SDS bydeploying resilient shared storage for less cost and physicalfootprint than dedicated storage hardware.

“The cost of shared storageis still a common server virtualization roadblock for SMBs andenterprise remote office sites,” said David Scott, senior vicepresident and general manager, Storage, HP. “By offering no-costVSA software with Intel Xeon E5 v3–based processor servers, HP andIntel are making SDS available to the world for free, givingcustomers access to hypervisor- agnostic, hardware-independent richdata services while preserving choice and lowering costs.”

“Intel processors are thesmart choice for a software-defined world,” said Bev Crair, GeneralManager, Intel’s Storage Division. “Purpose-built to support theagile, efficient data center, Intel Xeon E5 v3 processors providethe optimal platform for delivering intelligent storage whilemeeting compute and networking needs across the software-defineddata center.”

Increased virtualdesktop and online transaction processing performance

To eliminate the cost ofdedicated storage hardware, HP StoreVirtual VSA software tapsunused compute and storage capacity within a server to provideresilient shared storage for virtual servers running VMware,Microsoft Hyper-V or Linux Kernel Virtual Machine. Intel Xeonprocessor E5 v3-based technology provides customers with a robust,high-performance processing platform that can easily support theneeds of both virtual applications and virtual storage.

Together, HP StoreVirtualVSA, standard x86 servers and the latest Intel Xeon–basedprocessors demonstrate a 4x storage performance increase forvirtual desktops and 1.8x increase with online transactionprocessing workloads as compared to previous-generation Intelserver processor technology without additionallatencies.<sup>(2)</sup>

“Single click” SDSenables a simple path to cost-optimized servervirtualization

With IntelligentProvisioning, an HP ProLiant Gen9 Server feature that now automatesVSA deployment as part of server setup, HP customers can deploy SDSwith only a single click.  Configured in just minutes, HP ProLiantGen9 servers running VSA software offer a complete solution thatsupports virtualized applications and shared storage on the samehardware for substantial cost savings.

HP StoreVirtual VSAsupports all x86-based servers as well as hypervisor-attachedexternal storage platforms, allowing organizations to transformcapacity trapped in individual hardware silos intohypervisor-agnostic shared storage that can scale out to dozens ofnodes and 1.6 petabytes of capacity. With this solution, customerscan reduce the cost of deploying resilient shared storage by up to80 percent and physical footprint by 50 percent as compared todeploying dedicated storage hardware.<sup>(3)</sup>

Expand and protectSDS deployments

To meet growing businessdemands, HP server customers can simply and cost-effectively growtheir SDS deployments with new HP ProLiant Gen9 support forlow-cost, high-capacity HP D3000 Disk Enclosures with 12Gb SASinterconnects. Leveraging the latest host interface technology andproviding up to 50 percent greater throughput, HP D3000 DiskEnclosures provide a modular platform for scaling server storageinfrastructure.<sup>(4)</sup> Customers can takeadvantage of the dense capacity expansion provided by theenclosures combined with StoreVirtual VSA to cost-effectively scaleto over 500TB of additional resilient, shared storage capacity.

To protect this SDSinfrastructure, HP offers a free trial of HP StoreOnce VSA softwaredownloadable upon registration at hp.com/go/tryVSA. Thisdownload provides a 60-day trial that gives users 10 TB ofhardware-independent, software-based backup and deduplication thatsupports VMware and Microsoft Hyper-V hypervisors. With HPStoreOnce VSA software, users can reduce risk of data loss andlower data protection costs by backing up data from multiple sitesto a central datacenter.

HP was named by Gartner asa leader for its StoreOnce solution in the recently published 2014Magic Quadrant for Deduplication Backup TargetAppliances.(5)

Pricing andavailability<sup>(6)</sup>

HP ProLiant Gen9 Serversare currently available worldwide. Pricing will vary based on modeland customer configurations.

HP D3000 Disk Enclosuresare currently available worldwide starting at $3,738.

The 1TB HP StoreVirtual VSAsoftware license is downloadable to qualified customers at no extracharge by going to hp.com/go/unlockVSA. Forlarger capacities, customers can purchase StoreVirtual VSA softwarein 4TB, 10TB, and 50TB size licenses.

The 10TB HP StoreOnce VSAtrial is available at hp.com/go/tryVSA.

(1) TanejaGroup, “Protocol Choices for Storage in the VirtualInfrastructure,” June 2014.  

(2) HP internalcomparison of a combined solution of HP StoreVirtual VSA and x86servers with previous- and next-generation Intel Xeon processorseach tested by the Load DynamiX workload modeling.

(3) HP internalcomparison of traditional dual-controller disk array and 2 nodeserver cluster vs. 2 node server cluster with VSA storage.

(4) HP internaltesting comparing prior generation of 6 GB Smart Arrayinfrastructure to new 12 Gb end-to-end solution.

(5)   Gartner,Magic Quadrant for Deduplication Backup Target Appliances, PushanRinnen, Dave Russell, Jimmie Chang, July 31, 2014. Gartner does notendorse any vendor, product or service depicted in its researchpublications, and does not advise technology users to select onlythose vendors with the highest ratings or other designation.Gartner research publications consist of the opinions of Gartner'sresearch organization and should not be construed as statements offact. Gartner disclaims all warranties, expressed or implied, withrespect to this research, including any warranties ofmerchantability or fitness for a particular purpose.

<sup>(6)</sup>   Estimated U.S. list prices. Actualprices may vary.

This news advisory containsforward-looking statements that involve risks, uncertainties andassumptions. If such risks or uncertainties materialize or suchassumptions prove incorrect, the results of HP and its consolidatedsubsidiaries could differ materially from those expressed orimplied by such forward-looking statements and assumptions. Allstatements other than statements of historical fact are statementsthat could be deemed forward-looking statements, including but notlimited to statements of the plans, strategies and objectives ofmanagement for future operations; any statements concerningexpected development, performance, market share or competitiveperformance relating to products and services; any statementsregarding anticipated operational and financial results; anystatements of expectation or belief; and any statements ofassumptions underlying any of the foregoing. Risks, uncertaintiesand assumptions include the need to address the many challengesfacing HP’s businesses; the competitive pressures faced by HP’sbusinesses; risks associated with executing HP’s strategy; theimpact of macroeconomic and geopolitical trends and events; theneed to manage third party suppliers and the distribution of HP’sproducts and services effectively; the protection of HP’sintellectual property assets, including intellectual propertylicensed from third parties; risks associated with HP’sinternational operations; the development and transition of newproducts and services and the enhancement of existing products andservices to meet customer needs and respond to emergingtechnological trends; the execution and performance of contracts byHP and its suppliers, customers and partners; the hiring andretention of key employees; integration and other risks associatedwith business combination and investment transactions; theexecution, timing and results of restructuring plans, includingestimates and assumptions related to the cost and the anticipatedbenefits of implementing those plans; the resolution of pendinginvestigations, claims and disputes; and other risks that aredescribed in HP’s Quarterly Report on Form 10-Q for the fiscalquarter ended April 30, 2013 and HP’s other filings with theSecurities and Exchange Commission, including HP’s Annual Report onForm 10-K for the fiscal year ended October 31, 2013. HP assumes noobligation and does not intend to update these forward-lookingstatements.

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