HP and WWF Partner to Promote Energy-Efficient Computing in Australia

SYDNEY, Australia, June 12, 2009 – Hewlett-Packard (HP) Australia has announced a collaboration with the WWF (World Wildlife Fund for Nature) to promote the environmental and business benefits of energy-efficient computing.

Through the collaboration with WWF, HP is focused on addressing the convergence of technology and conservation to reduce environmental impact.

There is a strong business case for organisations in implementing energy-efficient computing. The first argument is the reduction of energy bills and operational costs – Australian businesses are increasingly seeing the significant cost savings that are inherent in lower power consumption. The second is that energy-efficient computing can contribute to lowering an organisation’s carbon footprint and strengthening its corporate governance and environmental responsibility programs.

As part of the partnership with WWF, HP will donate $US10 for every sale of their new energy-efficient HP dx2810 Special Edition PC to the WWF’s Coral Triangle Program. The funds will be channeled to further the WWF's climate adaptation and resilience initiatives, more specifically the Climate Witness project in the Coral Triangle region. Climate Witness In Action is a global initiative by WWF that puts a human face to climate change impact while promoting local and global climate change solutions.

Together, HP and WWF will leverage their proven experience in technology innovation and environmental conservation, respectively, to combat climate change.

This partnership builds on HP’s existing global collaboration with the WWF to improve conservation efforts around the world. Since November 2006, WWF and HP have worked together on several pioneering initiatives to address the causes and consequences of climate change.

New HP dx2810 Special Edition PC

The HP dx2810 Special Edition PC is the first energy-efficient PC aimed at small and medium-sized businesses (SMBs). It features an impressive 85 per cent energy-efficient power supply that is qualified by ENERGY STAR®. It is 80 per cent recyclable by weight and features a grey and silver bamboo imprint on a black bezel design.

“According to a survey of the IDC Green IT Forum in April 2009, 85 per cent of registrants claimed that IT will play a medium to large role in how the organisation reduces its environmental impact, with 68 per cent rating energy efficiency top-of-mind when thinking about Green IT1,” said Craig Hardman, Market Development Manager, Commercial Desktops, HP Australia. “The HP dx2810 is excellent value, with its breakthrough 85 per cent efficient power supply, as well as an energy-efficient Intel® multi-core processor that small and medium-sized businesses need for maximum productivity.”

The HP dx2810 provides energy efficiencies at a new level of affordability, allowing a greater number of businesses to experience and choose PCs with energy saving features.

Pricing and availability

The HP dx2810 Special Edition PC will be available in Australia in July at Ingram Micro for a starting RRP of $1,049.

For further information, specifications and high resolution images, please contact Alan McGuinness on 02 9928 1519 or carly.yanco@bm.com.

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