Press Release: 05. May 2009

HP and MySpace Unlock Online Images

SYDNEY, Australia, 4 May, 2009 – Hewlett-Packard (HP) and MySpace today announced plans to integrate HP printing technology across multiple areas on MySpace, including all photo sections. This unprecedented relationship is intended to enhance the MySpace experience and enable millions of consumers to print unique photo products from the photo sections, personal profiles, blog entries, comments and messages stored on their MySpace profiles.


Bringing the power of print to MySpace, HP is allowing users to create products such as personalised photo cubes and calendars, simply and easily online. In only a few minutes, HP’s partnership with MySpace lets users turn photos from a night out or family holiday into a modern, personalised 3-D photo cube or stylish photo calendar.


“HP’s partnership with MySpace unlocks billions of images hosted online, allowing users to share their memories offline as well,” said Richard Bailey, Vice-President, Imaging and Printing Group, HP South Pacific. “Ultimately, HP intends to enable MySpace users to experience their content and tell their stories in a whole new way, whether it’s with a unique photo cube displayed on an office desk or a personalised calendar showing images from a child’s birthday.”


“Sharing and storing photos online is integral to the social networking experience and one of the most popular activities on MySpace,” Rebekah Horne, Vice President, MySpace Australia. “The MySpace platform is home to approximately 4 billion images and our users will now have an easier way to share their digital assets. We’re excited to partner with HP, a leader in printing, to provide users with new tools to print their photos directly from MySpace.”


Each photo cube (or ‘MyCube’) holds five photos and once printed, presents them in a unique, 3-D structure that can be displayed around the home or office. The elegant calendars can hold up to ten of your favourite photos and provide a useful and personalised addition to the kitchen or work space! In the future, the partnership between HP and MySpace aims to let users create and print a full range of personalised merchandise using images held on their MySpace pages.


The MySpace and HP product integration is currently live in Australia and the United States as well as Western Europe and Canada.


About HP
HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP is available at www.hp.com.au.


About MySpace
One of the most trafficked websites across Australia and the US, MySpace has approximately 4 billion images currently on its platform from the more than 120 million users worldwide that use the site to connect with people, content and culture. MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world.

About HP Inc.

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.

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