HP Upgrade to Latex 2012 promotion

Terms and Conditions

Hewlett-Packard's Trade-In Program through Market Velocity, Inc.

HP Trade-In is a service provided to HP customers by Market Velocity, Inc. (MVI), an independent third party. Hewlett-Packard (HP) is not involved in individual transactions between Market Velocity and HP customers. Any and all transactions conducted on this site are solely the responsibility of Market Velocity and such visitors. By agreeing to these terms and conditions, you hereby release HP and its respective directors, employees and agents from any disputes, claims, demands, and/or damages (actual or consequential) of every kind, whether known or unknown, arising out of, or relating to, your use of Market Velocity services, including, without limitation, uncompleted or completed transactions and any claims or disputes between you and Market Velocity.

The following terms and conditions apply to your use of the Market Velocity service sponsored by HP. If you have any questions please contact customer service. Market Velocity may amend this site at any time by posting the amended terms on this site. Terms are effective immediately upon posting. These terms and conditions may not be otherwise amended except in writing and signed by you and Market Velocity.

Program overview

Purchase or lease a new HP Designjet L28500 Printer between May 1, 2012 and June 30, 2012, you can receive $6,000 cash back allowance when you trade in an Aqueous (42” – 53”) printer or an eligible Solvent (30”-53”) printer, or $10,000 cash back allowance when you trade in your eligible 54” greater Aqueous or Solvent printer. New units only. Available from authorized HP Designjet L28500 Resellers only. Dealer Demo units, Tradeshow Demo units, all end user Big Deal Units and Synnex Sign & Print units do not qualify.

Trade-in proof-of-ownership requirements

By agreeing to these program terms and conditions, you warrant that all trade-in equipment has been owned by the end user for at least one year and has been used in the end user's business in the previous year.

Program rules and requirements

Purchase or lease an eligible new HP Designjet L28500 Printer between May 1, 2012 and June 30, 2012.

Purchases/leases and invoices dated prior to or after this timeframe and not completed by the deadline will not be eligible for this promotion.

THE ONLINE CLAIM FORM MUST BE SUBMITTED BY JULY 31, 2012. YOU WILL HAVE AN ADDITIONAL 30 DAYS TO SUBMIT proof of purchase (sales invoice(s)) including serial number and a photo of the back panel of the trade-in printer with the model and serial number visible.

The entire trade-in printer will not be returned to HP. The customer or Reseller is required to show proof that they owned an eligible trade-in unit by sending a photo of the back panel of the trade-in printer with the model and serial number visible. The customer or Reseller will also need to send back the Main Print Controller board of the trade-in unit for recycling. Program steps and requirements listed below.

This promotion is a one-for-one trade only.

The HP Upgrade to Latex promotion is available only for purchase(s)/lease(s) of an Eligible new Printer(s) through authorized HP Designjet L28500 resellers and is valid only in the United States. The promotion is not valid on refurbished printers, printers purchased/leased through Internet auctions, or from any other unauthorized reseller of HP products.

By submitting the online claim form, you warrant that you hold legal title to the Trade-in Product(s), free of liens or security interests, and have the legal right to transfer the Trade-in Product(s) to HP. You must have proof of purchase of the Trade-in Product(s) and provide it to HP upon request.

Leased product: The promotion is available for new lease agreements entered into between an authorized HP reseller and you if the following conditions are met:

• The new lease agreement must be for at least a one-(1) year term and the newly leased unit must replace an older eligible product (HP or non-HP) that is being removed from service;
• The sales invoice submitted with the claim must list the leasing services of the item being sold (e.g. for lease of an HP Designjet XXX applicable (date) through (date)) and a copy of the lease must be attached to the sales agreement;
• Both the new lease unit and the Trade-in Product(s) must be eligible product(s);

The following chart shows the HP printer(s) that qualify for the HP Upgrade to Latex promotion.

Reseller involvement:

Authorized HP resellers may submit claims on behalf of their end-user customer by following the same claim process outlined above.

HP will not compensate authorized resellers for discounts that exceed the promotion cash back allowance. HP Upgrade to Latex promotion is an end-user customer trade-in promotion and the entire cash-back allowance must be passed on from the reseller to the end-user customer. Participation in the HP Upgrade to Latex promotion indicates that end-user customer agrees that its reseller, and not HP, is solely responsible for any negotiated sums exceeding HP's authorized trade-in values. Resellers may not submit claims on behalf of themselves.

Reseller must submit to Market Velocity the Trade-in Product(s) that was provided by end-user customer. Reseller may not substitute other Trade-in Product(s) or submit Trade-in Product(s) not owned by end-user customer.

Government involvement:

Government customers are legally identified Federal, State, or Local government organizations within the U.S. Cash back checks will be issued in the name of the government organization only, in the event a Government Customer is claiming on their own behalf.

Education customers are higher education institutions and schools (K-12), both public and private, within the U.S. Cash back checks will be issued in the name of the educational institution only, in the event an Education customer is claiming on their own behalf.

Combining with special pricing or other promotion

This offer may be combined with HP Instant Rebate promotions, and may not be combined with other HP discount offers such as education rebates, big deal pricing and volume discounts.

Open to U.S. residents only.

Program steps and timing

Purchase - Purchase or lease an eligible new HP Designjet L28500 Printer between May 1, 2012 and June 30, 2012. (New units only. Available from authorized HP Designjet L28500 Resellers only. Dealer Demo units, Tradeshow Demo units, all end user Big Deal Units and Synnex Sign & Print units do not qualify)

Claim Form - Complete and submit the online claim form by July 31, 2012. Any claims received after this date will be rejected. After you submit your online claim, Market Velocity (MVI) will send a confirmation e-mail with the claim number and instructions on your next step of the claim process. Please print and save for your records. Reference this claim number for questions relating to this promotion.

Proof of Purchase - Fax in a copy of your confirmation e-mail, your proof of purchase sales invoice(s) (or lease documents) showing eligible purchase of a new Printer(s) along with a photo of the back panel of the trade-in printer with the model and serial number visible in the picture to 1-770-217-4097. If the serial number(s) of your eligible new Printer(s) is not listed on your sales invoice(s), please write the serial number(s) of your eligible new Printer(s) on the sales invoice(s) prior to mailing. This needs to be done within thirty (30) days of claim submission, or by August 31, 2012, whichever occurs first. Be sure to keep a copy of your entire claim for your records.

You may also submit via email to hpcustomerservice@marketvelocity.com or mail to:

Market Velocity, Inc.
HP Upgrade to Latex Promotion
1305 Mall of Georgia Blvd, Suite 190
Buford, GA 30519

All claims must be completed within thirty (30) days of claim submission date. All incomplete claims will be automatically rejected, and must be completed and resubmitted to be processed. For example, if any claim matches one or more of the following criteria, it will be considered an incomplete claim: missing any information requested on the claim form, missing photo of the back panel of the trade-in printer with model and serial number visible, missing serial number of eligible new printer(s) purchased/leased, missing proof of purchase/lease documents, invalid Trade-in Product(s).

Shipping - Within one (1) business day of validation of your Proof of Purchase, shipping instructions and a shipping label will be e-mailed to you for shipment of the Main Print Controller board from the trade-in product(s). The customer must return Main Print Controller board(s) for recycle in accordance with the instructions provided by the program. The shipping instructions/label is valid for thirty (30) days from the issue date. The customer or Reseller is required to ship back the Main Print Controller board of the trade-in product, which will be shipped directly to HP’s Recycling.

Customer ships trade-in product to HP using their own box and the shipping label provided. The trade-in Main Print Controller board must be shipped within 30 days of receipt of the shipping instructions or by September 30, 2012, whichever occurs first.

Cash back - Please allow 6 to 8 weeks from the time your trade-in claim is complete for receipt of your cash-back check. Completion of your claim includes receipt of your proof(s) of purchase/lease, photo of the back panel of the trade-in printer with the model and serial number visible and shipment of the Main Print Controller board from the trade-in printer(s). For questions regarding the status of your submission, please contact the promotion help line at 1-866-525-4178 Monday - Friday between the hours of 8:00 a.m. and 8:00 p.m. Eastern Time. Once your claim is complete, allow 6 to 8 weeks to get your cash back check. If you have not received payment after 8 weeks, please contact customer service by calling 1-866-525-4178.

Trade-in pickup and delivery

The trade-in product(s) must be located in the U.S.

HP will pay usual and customary shipping charges for shipping the Main Print Controller board from the trade-in printer(s) as part of this promotion when the designated shipping carrier is used.

You must contact the designated shipping carrier to schedule pick-up.

The shipping instructions/label is valid for thirty (30) days from the issue date.

The Main Print Controller board from the trade-in printer(s) must be shipped within thirty (30) days from the receipt of the shipping instructions/label or by September 30, 2012, whichever occurs sooner.

Receipt and validation of trade-ins

MVI shall not be responsible for the loss, safekeeping, or maintenance in confidence of any data resident on the Trade-in Product(s).

The end user and HP authorized reseller (if the reseller is the cash-back designee) each warrants that the Trade-in Product(s) is free of any liens or encumbrances, including third-party software which may not be transferred or for which royalties are due. The end user and HP authorized reseller each shall indemnify MVI from all claims or losses sustained by MVI as a result of any breach of this warranty.

Risk of loss for the Trade-in Product(s) shall remain with the end user or HP authorized reseller (as determined between end user and HP authorized reseller).

Promotion void where taxed, regulated, restricted or prohibited by law.

HP reserves the right to change the offers based on product availability.

HP reserves the right to modify or cancel this promotion at any time without notice.

HP is not responsible for late, lost, stolen, misdirected, illegible, incomplete or postage-due claims/requests or for any printing, human, fax, computer or other errors. Nonconforming submissions will not be acknowledged or processed.

The offer is not open to HP Authorized Resellers, or their employees, dealers or employees (and their immediate families—including spouse, natural and step-parents, children, siblings and members of their household) of Hewlett-Packard (HP), Market Velocity, Zeta Interactive, Response Point and Publicis purchasing for internal or business use.

All documentation submitted for this promotion becomes the property of HP and will not be returned.

HP and Market Velocity reserve the right to request additional information from you at our discretion.

Offer not transferable.

All decisions by HP are final.

Transmission errors

MVI makes every effort to ensure the accuracy of all information that you receive in relation to your Trade-in Product(s). In the event of typographical errors, technical inaccuracies, or product pricing errors or omissions, MVI reserves the right to correct the error within seven (7) calendar days of the trade. If MVI corrects the error, MVI will provide you with the following options: (1) to proceed with the transaction based on the corrected information; or (2) to cancel your transaction.

Fraudulent claims

Submitting false claims for program benefits will disqualify end-user's or HP authorized reseller's claim, make end user or HP authorized reseller ineligible for future participation in HP promotional programs, and may subject end user or HP authorized reseller to civil liability or criminal prosecution.

Program changes or termination

This program is subject to change or termination at any time, without notice, by Hewlett-Packard Company. All trade-in transactions are subject to the approval of Hewlett-Packard.

THESE TERMS AND CONDITIONS ARE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH GEORGIA LAW, AND NO CONFLICT OF LAWS PROVISIONS OF ANY JURISDICTION WILL APPLY TO THESE TERMS AND CONDITIONS. BY ACCEPTING THE TERMS AND CONDITIONS, YOU AGREE THAT ANY ACTION AT LAW OR IN EQUITY ARISING OUT OF OR RELATING TO THESE TERMS AND CONDITIONS WILL BE FILED ONLY IN STATE OR FEDERAL COURT LOCATED IN ATLANTA, GEORGIA, AND YOU HEREBY IRREVOCABLY AND UNCONDITIONALLY CONSENT AND SUBMIT TO THE EXCLUSIVE JURISDICTION OF SUCH COURTS OVER ANY SUIT, ACTION OR PROCEEDING ARISING OUT OF THESE TERMS AND CONDITIONS. (May 1, 2012)