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Hewlett Packard's Trade-In Program through Market Velocity, Inc.

HP Trade-In is a service provided to HP customers by Market Velocity, Inc. (MVI), an independent third party.
Hewlett-Packard (HP) is not involved in individual transactions between Market Velocity and HP customers. Any and
all transactions conducted on this site are solely the responsibility of Market Velocity and such visitors. By agreeing
to these terms and conditions, you hereby release HP and its respective directors, employees and agents from any disputes,
claims, demands, and/or damages (actual or consequential) of every kind, whether known or unknown, arising out of, or
relating to, your use of Market Velocity services, including, without limitation, uncompleted or completed transactions
and any claims or disputes between you and Market Velocity.

The following terms and conditions apply to your use of the Market Velocity service sponsored by HP. If you have any
questions please contact customer service. Market Velocity may amend this site at any time by posting the amended terms
on this site. Terms are effective immediately upon posting. These terms and conditions may not be otherwise amended
except in writing and signed by you and Market Velocity.

Program overview

Purchase or lease an HP Designjet T610, T1100, T1100 MFP, Z2100, Z3100, 4000, 4500, 4500mfp or Z6100 series printer,
between May 1, 2008 and July 31, 2008. Then trade in your eligible HP or non-HP large-format printer, plotter or
vinyl cutter and receive up to $2,000 cash back allowance. Plus, during the HP Cash In & Trade Up promotion, HP
will pay for the return shipping of your trade-in product.

Trade-in proof-of-ownership requirements

By agreeing to these program terms and conditions, you warrant that all trade-in equipment has been owned by the
end user for at least one year and has been used in the end user's business in the previous year. Such equipment or
the sale and shipment of such equipment must not violate any applicable laws, statutes, ordinances or regulations,
including export laws. You are responsible for complying with any and all such laws. Any equipment you seek to sell
using Market Velocity services: (1) shall not infringe on third-party intellectual property rights (including
copyright, trademarks, patent, trade secrets or other proprietary rights); (2) shall not be counterfeit, stolen, or
fraudulent.

Program rules and requirements

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Purchase or lease a new HP Designjet T610, T1100, T1100 MFP, Z2100, Z3100, 4000, 4500, 4500mfp or Z6100 series
printer, between May 1, 2008 and July 31, 2008. Purchases/leases and invoices dated prior to or after this
timeframe and returns of trade-in printers, plotters or vinyl cutters not completed by the deadline will not be
eligible for this promotion.
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This promotion is a one-for-one trade only. You may trade in one HP or non-HP eligible, large-format printer,
plotter or vinyl cutter for a cash-back allowance towards the purchase/lease of one eligible new
HP Designjet printer.
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You may trade in any large-format pen plotter, inkjet printer, electrostatic plotter, thermal plotter, laser/LED
plotter/printer or vinyl cutter that's 24" or greater. This offer is valid only for Trade-in Product(s) that are
in good working condition. Market Velocity will determine whether the Trade-in Product(s) is in sufficient working
condition to qualify for the cash-back allowance. Market Velocity's decision shall be final.
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The HP Cash In & Trade Up promotion is available only for purchase(s)/lease(s) of an Eligible new Printer(s)
directly from HP or through authorized HP resellers. Valid only in the United States. The promotion is not valid
on refurbished printers, reseller demo units, or printers purchased/leased through Internet auctions, or from any
other unauthorized reseller of HP products.
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By submitting the online claim form, you warrant that you hold legal title to the Trade-in Product(s), free of
liens or security interests, and have the legal right to transfer the Trade-in Product(s) to HP. You must have
proof of purchase of the Trade-in Product(s) and provide it to HP upon request. Title to the Trade-in Product(s)
transfers to HP on the date and time the Trade-in Product(s) is picked up by HP's designated freight carrier.
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Leased product: The promotion is available for new lease agreements entered into between an authorized HP reseller
and you if the following conditions are met:
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The new lease agreement must be for at least a one-(1) year term and the newly leased unit must replace
an older eligible product (HP or non-HP) that is being removed from service;
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The sales invoice submitted with the claim must list the leasing services of the item being sold (e.g.
for lease of an HP Designjet XXX applicable (date) through (date)) and a copy of the lease must be
attached to the sales agreement;
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Both the new lease unit and the Trade-in Product(s) must be eligible product(s);
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The lease unit being traded in must be surrendered by the reseller as a Trade-in Product(s); and
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The leased Trade-in Product(s) must be picked up in the manner set forth below under
"Trade-in pickup and delivery".
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The following chart shows which printers qualify for the HP Cash In & Trade Up promotion

| Trade in any large-format: |
Purchase/lease one of these eligible printers: |
Receive the following cash back amount: |
|
Pen plotter, inkjet printer, electrostatic plotter, thermal plotter, laser/LED plotter/printer or vinyl cutter (24” or greater)
|
HP Designjet T610 24”
|
$250
|
|
HP Designjet T610 44”
|
$500
|
|
HP Designjet T1100 24”
|
$500
|
|
HP Designjet T1100 PS 24”
|
$500
|
|
HP Designjet T1100 44”
|
$1,000
|
|
HP Designjet T1100 PS 44”
|
$1,000
|
|
HP Designjet T1100 MFP
|
$1,000
|
|
HP Designjet 4000
|
$1,000
|
|
HP Designjet 4000 PS
|
$1,000
|
|
HP Designjet 4500
|
$1,000
|
|
HP Designjet 4500 PS
|
$1,000
|
|
HP Designjet 4500mfp
|
$1,000
|
|
HP Designjet Z2100 24”
|
$500
|
|
HP Designjet Z2100 44”
|
$500
|
|
HP Designjet Z3100 24”
|
$1,000
|
|
HP Designjet Z3100 PS 24”
|
$1,000
|
|
HP Designjet Z3100 44”
|
$1,000
|
|
HP Designjet Z3100 PS 44”
|
$1,000
|
|
HP Designjet Z6100 42”
|
$1,000
|
|
HP Designjet Z6100 PS 42”
|
$1,000
|
|
HP Designjet Z6100 60”
|
$2,000
|
|
HP Designjet Z6100 PS 60”
|
$2,000
|

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Reseller involvement:
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Authorized HP resellers may submit claims on behalf of their end-user customer by following the same
claim process outlined above.
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HP will not compensate authorized resellers for discounts that exceed the promotion cash back allowance.
HP Cash In & Trade Up is an end-user customer trade-in promotion and the entire cash-back allowance
must be passed on from the reseller to the end-user customer. Participation in the
HP Cash In & Trade Up promotion indicates that end-user customer agrees that its reseller, and not HP,
is solely responsible for any negotiated sums exceeding HP's authorized trade-in values.
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Reseller must submit to Market Velocity the Trade-in Product(s) that was provided by end-user customer.
Reseller may not substitute other Trade-in Product(s) or submit Trade-in Product(s) not owned by end-user
customer.
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Government involvement:
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Government customers are legally identified Federal, State, or Local government organizations within the
US. Cash back checks will be issued in the name of the government organization only, in the event a
Government Customer is claiming on their own behalf.
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Education customers are higher education institutions and schools (K-12), both public and private, within
the U.S. Cash back checks will be issued in the name of the educational institution only, in the event an
Education customer is claiming on their own behalf.
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Government or Education customers must currently own an eligible 24" or greater large-format printer,
plotter or vinyl cutter.
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All customers, except government or Education customers, must trade-in one HP or non-HP eligible,
large-format printer, plotter or vinyl cutter for a cash-back allowance towards the purchase/lease of
one eligible new HP Designjet printer. Government or Education customers are not required to trade-in
their unit, but must show proof of purchase that an eligible HP Designjet printer was purchased and that
they currently own an eligible 24" or greater large-format printer, plotter or vinyl cutter.

Combining with special pricing or other promotion

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This offer may only be combined with the HP Spring Trade Show promotion, and may not be combined with HP discount
offer such as education rebates, big deal pricing and volume discounts.
-
Open to U.S. residents only.

Program steps and timing

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Purchase or lease a new HP Designjet T610, T1100, T1100 MFP, Z2100, Z3100, 4000, 4500, 4500mfp or Z6100 series
printer, between May 1, 2008 and July 31, 2008.
-
Completely fill out the
online claim form
by August 31, 2008. Any claims received after this date will be rejected.
-
After you submit your online claim, Market Velocity (MVI) will send a confirmation e-mail with the claim number
and instructions on your next step of the claim process. Please print and save for your records. Reference
this claim number for questions relating to this promotion.
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Within one (1) business day of completing your online claim, MVI will send you the shipping instructions and a
shipping placard. The customer must return the trade-in product(s) in accordance with the instructions provided
by MVI.
-
All products must be shipped back within 30 days of receiving the shipping instructions and shipping placard, or
by September 30, 2008, whichever is sooner. The shipping instructions are valid for thirty (30) days from the
issue date.
-
You must return the Trade-in Product(s) in accordance with the instructions provided by HP, and make it
available for pick-up by HP's designated freight carrier during scheduled pick-up time. Please allow a minimum
of three days for pick-up. HP's freight carrier will deliver the Trade-in Product(s) to HP's designated location
at HP's expense. The Trade-in Product(s) must be picked up within thirty (30) days from the date you submit the
online claim form or by September 30, 2008, whichever date occurs first.
-
Mail in a copy of your confirmation e-mail, your proof of purchase sales invoice(s) (or lease documents) along
with an original print sample from the trade-in printer(s)/plotter(s) or sample decal or logo from the trade-in
vinyl cutter(s). If the serial number(s) of your Eligible new Printer(s) is not listed on your sales invoice(s),
please write the serial number(s) of your Eligible new Printer(s) on the sales invoice(s) prior to mailing. This
needs to be done within thirty (30) days of claim submission. Be sure to keep a copy of your entire claim for
your records. Mail to:
 |
Market Velocity, Inc.
HP Cash In & Trade Up Promotion
1305 Mall of Georgia Blvd, Suite 190
Buford, GA 30519
|
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All claims must be completed within thirty (30) days of claim submission date or September 30, 2008, whichever
date occurs first.
-
All incomplete claims will be automatically rejected, and must be completed and resubmitted to be processed.
For example, if any claim matches one or more of the following criteria, it will be considered an incomplete
claim: missing any information requested on the claim form, missing valid print sample from printer(s)/plotter(s)
or sample decal/logo from vinyl cutter(s), missing serial number of Eligible new printer(s) purchased/leased,
missing proof of purchase/lease documents, invoice with invalid purchase/lease date, invalid Trade-in Product(s),
and/or Trade-in Product(s) not shipped within the 30-day limit.
-
Please allow 4 - 6 weeks from the time your trade-in claim is complete for receipt of your cash-back check.
Completion of your claim includes pick up of your Trade-in Product(s) and receipt of your proof(s) of
purchase/lease and test page(s)/decal(s) or logo sample(s).
-
For questions regarding the status of your submission, please contact the promotion help line at 1.866.525.4178
Monday - Friday between the hours of 8:00 a.m. and 8:00 p.m. Eastern Time.

Trade-in pickup and delivery

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The Trade-in Product(s) must be located in the U.S.
-
HP will pay usual and customary shipping charges for shipping the Trade-in Product(s) as part of this promotion
when its designated freight carrier is used.
-
You must contact HP's designated freight carrier to schedule pick-up.
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The shipping instructions are valid for thirty (30) days from the issue date.
-
The Trade-in Product(s) must be picked up within thirty (30) days from the date you submit the online claim form
or by September 30, 2008, whichever date occurs first, for the appropriate cash-back allowance.
-
Trade-in Product(s) are any (HP or non-HP) large-format pen plotter, inkjet printer, electrostatic plotter,
thermal plotter, laser/LED plotter/printer or vinyl cutter that's 24" or greater.
-
Trade-in Product(s) must be received in good working condition.
-
Trade-in Product(s) must be returned with all appropriate manuals, paper trays, and cutter assembly and power
cords and must be capable of generating a test print or sample decal/logo. If any of these items are missing when
received by Market Velocity, HP may refuse to pay the cash-back amount. All ink and toner must be removed from the
printer(s) prior to shipping, and must be packaged separately. They may be included in the same package as the
Trade-in Product, but they must be wrapped and bagged separately.

Receipt and validation of trade-ins by MVI

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MVI shall not be responsible for the loss, safekeeping, or maintenance in confidence of any data resident on the Trade-in Product(s).
-
The Trade-in Product number, model number, its configuration and condition must match what was provided to MVI according to the Program instructions. If they do not match, MVI reserves the right to recalculate the trade-in cash-back allowance or return the Trade-in Product(s), if possible. If the product is returned, the cash-back designee will be responsible for any and all associated shipping costs.
-
The Trade-in Product(s) must be complete and in good working condition. "Complete" means that the Trade-in Product(s) will include, at a minimum, all hardware, software and component parts and copies of all applicable license(s) needed for the Trade-in Product(s) to operate. "Good working condition" means that, at a minimum, all parts of the Trade-in Product(s) will operate in accordance with their specifications.
-
All Trade-in Products are subject to inspection and acceptance by MVI upon receipt and prior to issuance of any cash-back amount. If Trade-in Product(s) is not delivered to MVI within the timeframe as set forth above, or is not delivered to MVI "Complete" and in the condition defined above, MVI reserves the right to recalculate the trade-in cash-back quote value or return the Trade-in Product(s), if possible. If the Trade-in Product(s) is returned, the cash-back designee will be responsible for any and all associated shipping costs.
-
The end user and HP authorized reseller (if the reseller is the cash-back designee) each warrants that the Trade-in Product(s) is free of any liens or encumbrances, including third-party software which may not be transferred or for which royalties are due. The end user and HP authorized reseller each shall indemnify MVI from all claims or losses sustained by MVI as a result of any breach of this warranty.
-
Risk of loss for the Trade-in Product(s) shall remain with the end user or HP authorized reseller (as determined between end user and HP authorized reseller) until delivery of the same to HP's designated carrier.
-
The delivery of the Trade-in Product(s) to HP's carrier shall be final and effective to transfer title of such products to MVI free and clear of all liens and other encumbrances. No Trade-in Products or any part thereof will be returned to the customer.
-
Title of the Trade-in Product(s) passes at the earlier of either the cash-back designee receiving the cash-back amount or HP's carrier has picked up the Trade-in Product(s).
-
Promotion void where taxed, regulated, restricted or prohibited by law.
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HP reserves the right to change the offers based on product availability.
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HP reserves the right to modify or cancel this promotion at any time without notice.
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HP is not responsible for late, lost, stolen, misdirected, illegible, incomplete or postage-due claims/requests or for any printing, human, fax, computer or other errors. Nonconforming submissions will not be acknowledged or processed.
-
The offer is not open to HP Authorized Resellers, or their employees, dealers or employees (and their immediate families—including spouse, natural and step-parents, children, siblings and members of their household) of Hewlett-Packard (HP), Market Velocity, Zeta Interactive, Aspen Marketing, Response Point and Publicis purchasing for internal or business use.
-
All documentation submitted for this promotion becomes the property of HP and will not be returned.
-
HP and Market Velocity reserve the right to request additional information from you at our discretion.
-
Offer not transferable.
-
All decisions by HP are final.

Transmission errors

MVI makes every effort to ensure the accuracy of all information that you receive in relation to your Trade-in Product(s).
In the event of typographical errors, technical inaccuracies, or product pricing errors or omissions, MVI reserves the
right to correct the error within seven (7) calendar days of the trade. If MVI corrects the error, MVI will provide you
with the following options: (1) to proceed with the transaction based on the corrected information; or (2) to cancel
your transaction, in which case MVI will promptly send the Trade-in Product(s) back (if possible) or replace it with
like product (i.e., similar make, model and condition).

Fraudulent claims

Submitting false claims for program benefits will disqualify end-user's or HP authorized reseller's claim, make end
user or HP authorized reseller ineligible for future participation in HP promotional programs, and may subject end
user or HP authorized reseller to civil liability or criminal prosecution.

Program changes or termination

This program is subject to change or termination at any time, without notice, by Hewlett-Packard Company. All trade-in
transactions are subject to the approval of Hewlett-Packard.

THESE TERMS AND CONDITIONS ARE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH GEORGIA LAW, AND NO CONFLICT OF LAWS
PROVISIONS OF ANY JURISDICTION WILL APPLY TO THESE TERMS AND CONDITIONS. BY ACCEPTING THE TERMS AND CONDITIONS,
YOU AGREE THAT ANY ACTION AT LAW OR IN EQUITY ARISING OUT OF OR RELATING TO THESE TERMS AND CONDITIONS WILL BE FILED
ONLY IN STATE OR FEDERAL COURT LOCATED IN ATLANTA, GEORGIA, AND YOU HEREBY IRREVOCABLY AND UNCONDITIONALLY CONSENT
AND SUBMIT TO THE EXCLUSIVE JURISDICTION OF SUCH COURTS OVER ANY SUIT, ACTION OR PROCEEDING ARISING OUT OF THESE TERMS
AND CONDITIONS.
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