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DreamWorks and HP
To create Monsters Vs. Aliens™ featuring InTru™ 3D, DreamWorks turned to the billion-color HP DreamColor display and the HP Workstation xw8600 powered by the incredible performance of the Intel® Xeon® Processor.
DreamWorks:
DreamWorks and HP
When DreamWorks decided to turn an 260-pound panda into a kung fu warrior, they didn't look to a desktop.
They brought their idea to life with high-performance Workstations.
Since 2001, DreamWorks and HP have worked together to bring cutting-edge technology to animation. And that means
artistic decisions, instead of technical ones, lead the creative process.
With every film, DreamWorks brings more visual complexity to the screen. More details are created under the
same deadlines. Hair (and sometimes fur) is more life-like. Clothing moves. And lighting becomes more natural.
All of which makes for great storytelling.
But HP Workstations aren't just for animators. A whole range of creative professionals — architects to
engineers to product designers to game creators — use them to transform their ideas into realities — quickly,
reliably and, most surprisingly, affordably.
Neenan and HP
With their HP Workstations, the architects at Neenan have the power to make one-of-a-kind buildings uniquely
affordable.
One of Neenan's clients wanted to make a big impression but didn't have an oversize budget. So the architects
enlisted their HP xw8600 Workstations to build a multitude of prototypes, designing and rendering until they hit
the perfect combination-structurally, aesthetically and financially. With ample memory and processing power, the
Workstations crunch through detailed 3-D models in no time, while HP's performance-tuning software prevents digital
bottlenecks.
In addition, Neenan uses 3-D technology to design green building. For example, HP Workstations can render models
that show natural light and the heat it gives off. Architects can then reposition windows, vents or even the
building itself for the most energy-efficient configuration. Thanks to Neenan's designs, clients have achieved
impressive annual energy savings and maintenance costs.*
For Neenan and architects everywhere, smart design starts with HP Workstation. And now, having all the power at
your fingertips costs less than you might think.
*This customer's results depended upon unique business environment, the way it used HP products and services and
other factors. These results may not be typical; your results may vary.
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