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If you are a member of the media and require additional information about
HP's new marketing campaign, or would like to speak with an HP representative in more detail, please
contact Tiffany Smith at tiffany.smith@hp.com or call 281-514-7785.
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HP's Design Team applies three principles of the design process against production design.
Design to Simplify
Leverage design assets across multiple platforms and simplify the technology experience.
Design to Differentiate
Create customer value, competitive advantages and brand recognition though design.
Design to Innovate
Create new, unique and compelling offerings.
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Blackbird 002 |
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Simplification
Simplification of the upgrade or modification process is achieved by using all industry standard components (nothing
proprietary) with no tools required to get inside the box.
Differentiation
Styling is completely unique with design components that deliver unprecedented performance that is not just beautiful.
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Innovation
- Custom all aluminum chassis
- Aggressive wedge form and cantilever design
- "The Hover" cast-aluminum foot
- Personalization panels and custom mount
- Individual thermal chambers for the CPU, GPU and power supply
- Liquid cooling system
- Industry standard components to simplify user modification
- Tool-less access and removal of internal components for upgrades
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Inspiration
The digital entertainment space, luxury watches, pianos, and cell phones served as the sources of inspiration for this
desktop PC. The result: a design that is simple and elegant, yet distinctive.
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HP Pavilion Elite m9000 Desktop PC |
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Simplification
The HP Easy Backup button is located on the front bezel and initiates an instant backup.
Differentiation
Integration and accessibility are key with front panel access of both the Pocket and Personal Media Drives, along with the Universal Landing Pad on top of the computer designed to hold music player, mobile phone, or other technology devices.
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Innovation
- HP Easy Backup button located on front bezel, initiates an instant backup
- Front access to HP Personal and Pocket Media Drive bays
- Universal Technology landing pad with cable management system
- High Gloss finish and unique imprint
- Completely integrated wireless technology - remote receiver, keyboard, mouse, WLAN antennas
- Design integration with monitors, keyboards and mice
- Built-in digital TV tuners with personal video recorders
- "HP Skin" graphic labels for personalization
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Inspiration
Concepts as diverse as Italian motorcycles, high performance automobiles, 3-D video game art, monolithic architectural
forms and science fiction served as inspirations for this high performance machine.
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HP Compaq 2710p Notebook PC |
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Simplification
The identity for this notebook is a simple form using simple materials with modular expansion.
Differentiation
The functionality of an ultra-light notebook is married with the flexibility of an ultra-slim tablet.
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Innovation
- Premium metal construction
- Industry's first collapsible night-light on a tablet PC
- Integrated business card reader
- Modular coordination with accessories
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Inspiration
Architectural simplicity and material purity were the two key inspirational elements for this notebook. Its modern architectural lines,
simple forms, and brushed metal surfaces exude luxury, precision and sense of purpose.
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HP Pavilion HDX900 Entertainment Series Notebook PC |
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Simplification
The performance of a desktop computer is found in a single mobile platform.
Differentiation
Home cinema audio and video capabilities are married with a portable high-performance PC in an exclusive HP imprint finish.
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Innovation
- 20" widescreen display that delivers same color depth as a plasma TV
- Unique hinge design for screen adjustability
- HDX Integrated Audio with 4 discrete speakers and integrated subwoofer
- Integrated HP HDTV Hybrid TV Tuner
- Comprehensive media control center
- HP QuickPlay for instant access to digital media
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Inspiration
Concepts as diverse as Italian motorcycles, high performance automobiles, 3-D video game art, monolithic architectural forms and science fiction
served as inspirations for this high performance machine.
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HP believes that innovation needs to touch every aspect of today's consumer digital lifestyle - including design. HP's design approach begins with the creation of an iconic gesture that draws a user in and then provides clear signals and clues about what to do, and when and where to do it. As the consumer engages with the product, it naturally becomes and does "more." It evolves.
HP's Next Generation Industrial Design philosophy focuses on 4 goals:
- "Fashtronica" - the blending of fashion and technology;
- Thin is in - and perception is everything;
- Luxurious finishes and the fact that affordable luxury is transforming the marketplace;
- Magical experience - those elements in technology and life that enchant and entertain
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HP Imprints |
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HP is blazing new trails for consumers with a true blend between fashion and technology with the imprint process. This is important as customers are looking for something unique and innovative, not only in terms of technology but in an elegant appearance.
In May 2007 at the Mobility Summit in Shanghai, three HP imprints were revealed - the Dragon, Trace and Radiance patterns. At "Your Life is the Show," two additional imprints are being introduced: Influx and Verve.
For the imprints, several weeks were spent developing various patterns based on the personal travels of the design team, inspirational imagery they collected, and lifestyle trends. This imagery was then translated into graphic patterns that were applied to surfaces so they could visualize the pattern over form. Each pattern was tested and evaluated worldwide on several levels to establish its desire, emotion, progressiveness, regional value, and overall appeal.
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Like sand blown by the wind, simple elements weave and dash across the ceramic white surface seeking order
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Organic elements sprout and flow across the surface, emulating the fluidity of life.
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The organic, free-form lines of this pattern create a modern, stylized dragon, which is customarily associated with power, strength and vitality.
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This line pattern communicates precision and accuracy of the machine. The asymmetrical curve has a subtle reference to a human fingerprint, speaking to a personal connection with your computer.
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Graphic lines radiate across the surface and speak about your personal connection to the world, to your friends, to your family, and to your work.
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HP User Interface |
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HP applies design not only to our product ID, but also to the user interface.
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HP TouchSmart User Interface |
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Simply touch the screen to get instant access to family schedules, TV, music, movies, photos and information on your PC. It's a perfect fit for the social hub of your home and is easy enough for the whole family to use. And the screen can be personalized to get quick access to favorite applications.
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