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Setting a new standard in color
At PMA 2007, Vyomesh (VJ) Joshi introduced HP DreamColor Technologies-an application of color science that will improve
color matching to the original-display, printer, press-and ensures consistent color across different printers or presses
and media. The seamless interaction between applications and devices helps deliver precise results every time.

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- Vyomesh (VJ) Joshi, PMA 2007 Keynote
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Initially defined to meet the demanding standards for color accuracy at DreamWorks Animation SKG™,
HP DreamColor Technologies will be integrated into HP products and solutions coming to market throughout 2007 and beyond.
For the graphic arts market, HP DreamColor Technologies will make it possible to put into print what customers expect
to see.

"As the leader in digital color solutions, we are continually looking for ways to help our customers be successful. One
of their biggest issues is around accurate and predictable color across viewing and printing devices," VJ told the audience
for his 2007 PMA keynote.

HP DreamColor Technologies takes even more steps out of the long road from capture to print, something HP has been a
leader in doing since photography went digital.

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